Airbnb Market Analytics, Statistics and Data in Shrewsbury, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Shrewsbury? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Shrewsbury:
How much do Airbnb hosts make on average per month in Shrewsbury?
The short-term rental market in Shrewsbury shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,037 per month
- Strong performing properties (top 25%) make $3,183 or more
- Best-in-class properties (top 10%) achieve $4,882+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,060
Revenue Variations by Month
Occupancy Rates Throughout the Year in Shrewsbury
The market in Shrewsbury shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Shrewsbury
Daily rates in Shrewsbury vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $127 per night
- Strong performing properties (top 25%) secure $183 or more
- Best-in-class properties (top 10%) pull in $252+ per night
- Entry-level properties (bottom 25%) earn around $90
Daily Rate Variations by Month
Get Live Shrewsbury Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Shrewsbury
Peak Season (August, October, June)
- Revenue peaks at $2867.98 per month
- Occupancy rates reach 58.26%
- Daily rates average $162.42
Shoulder Season
- Revenue averages $2498.86 per month
- Occupancy maintains 49.29%
- Daily rates hold at $156.81
Low Season (December, February, January)
- Revenue drops to $1632.90 per month
- Occupancy decreases to 33.62%
- Daily rates adjust to $149.28
Is it still profitable to do Airbnb in Shrewsbury in 2025?
Yes! Shrewsbury demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and solid monthly revenue averaging $2499 and With 234 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Shrewsbury
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Shrewsbury Town Centre | The heart of Shrewsbury with historical sites, shopping, and dining. Ideal for visitors wanting to explore the town's medieval architecture and cultural offerings. | Shrewsbury Abbey, The Quarry Park, Shrewsbury Museum and Art Gallery, St Mary's Church, River Severn |
| Battlefield | A suburb known for its rich history and the famous Battlefield 1403 restaurant. It combines residential charm with historical significance. | Battlefield 1403, Shrewsbury Castle, The Battlefield Heritage Centre |
| Frankwell | A vibrant area just across the river from the town centre, featuring riverside walks, increased dining options, and proximity to cultural venues. | Frankwell Quay, Theatre Severn, Shrewsbury Folk Festival |
| Ditherington | A quiet residential area known for its historic Victorian houses and proximity to both the town centre and amenities. | Ditherington Flax Mill, Shrewsbury Town Football Club |
| Meole Brace | A suburban area with good shopping facilities and parks. Attracts families as well as visitors wanting easy access to both nature and urban activities. | Meole Brace Retail Park, Reabrook Valley |
| Shawbury | A rural area just outside Shrewsbury known for its picturesque countryside and a short drive to the Shropshire Hills Area of Outstanding Natural Beauty. | Shawbury Airfield, Nearby walking and cycling trails |
| Norton | A residential area gaining popularity for its excellent schools, parks, and quiet neighborhoods, appealing to families and those seeking tranquil retreats. | Norton Hall Farm, Local parks and playgrounds |
| Harlescott | A developing area on the outskirts of Shrewsbury with new housing and amenities, attracting visitors looking for more space and quiet. | Harlescott Retail Park, Green spaces and local parks |
Do you need a license for Airbnb in Shrewsbury?
We recommend checking directly with Shrewsbury's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Shrewsbury
Stylish and spacious home - 5 min walk to town
Entire Place • 5 bedrooms
Elegant Georgian townhouse in Shrewsbury centre
Entire Place • 4 bedrooms
5 Bed House Perfect for Contractor & Family Groups
Entire Place • 5 bedrooms
Meadow View
Entire Place • 5 bedrooms
Riverside Views - 3 Bedroom House - Town Centre
Entire Place • 3 bedrooms
4 Bedroom Town House with Parking
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Shrewsbury
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 19 | $784,727 | 524 | 4.78/5.0 |
| Karen-Pass The Keys | 10 | $300,176 | 1043 | 4.94/5.0 |
| Hudson Property Group | 8 | $173,703 | 39 | 2.82/5.0 |
| John-Pass The Keys | 1 | $140,146 | 56 | 4.79/5.0 |
| Andrew | 2 | $132,412 | 269 | 4.68/5.0 |
| Julie-Pass The Keys | 1 | $115,284 | 49 | 4.86/5.0 |
| Sarah-Pass The Keys | 2 | $99,071 | 109 | 4.85/5.0 |
| Cottages | 1 | $90,966 | 12 | 5.00/5.0 |
| Sally | 4 | $85,183 | 380 | 4.97/5.0 |
| City Nine | 3 | $84,928 | 90 | 4.65/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Shrewsbury
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.8%), with house and apartment & condo properties comprising 83.7% of inventory
- Untapped potential in others, outdoor & mobile segments (1.7% combined)
Room Capacity Distribution
Analysis of 234 properties in Shrewsbury shows that 1 bedroom properties are most prevalent, making up 38.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.1% of all listings.
Key Insights
- Most common: 1 bedroom (38.9%)
- Least common: 4 bedrooms (3.4%)
- Market concentration: 67.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 234 properties in Shrewsbury reveals that 2 guests properties dominate the market, representing 31.2% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.7% of the market.
Key Insights
- Most common capacity: 2 guests (31.2% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 51.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 234 properties in Shrewsbury, the most common availability pattern is 91-180 days (35.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.5% of properties).
Key Insights
- Most common availability window: 91-180 days (35.5%)
- Most common booking duration: 181-270 days (35.5%)
- Properties with high availability (180+ days): 55.1%
- Properties with long-term bookings (180+ days): 45.7%
Minimum Stay Distributions
1 Night
73 listings
33.6% of total
2 Nights
91 listings
41.9% of total
3 Nights
16 listings
7.4% of total
4-6 Nights
13 listings
6% of total
7-29 Nights
6 listings
2.8% of total
30+ Nights
18 listings
8.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.5%
- Mid-length stays (4-6 nights) represent 6% of listings
- Monthly+ stays (8.3%) suggest a stable extended-stay market
- High market flexibility with 82.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.5% of total
Non-refundable
13 listings
6.1% of total
Refundable
5 listings
2.3% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
58 listings
27.2% of total
Moderate
73 listings
34.3% of total
Firm
31 listings
14.6% of total
Strict
31 listings
14.6% of total
Key Insights
- Moderate is the preferred policy at 34.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.5% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 78 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 39 days
- Summer shows the longest average booking window at 78 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Shrewsbury
Below is the distribution of amenities across listings in Shrewsbury:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.7%) and Australia (2.7%)
- English is the top language at 77.5%, followed by French (9.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.8%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Shrewsbury. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights