Airbnb Market Analytics, Statistics and Data in Shanklin, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Shanklin? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Shanklin:
How much do Airbnb hosts make on average per month in Shanklin?
The short-term rental market in Shanklin shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,745 per month
- Strong performing properties (top 25%) make $3,151 or more
- Best-in-class properties (top 10%) achieve $6,608+ monthly
- Entry-level properties (bottom 25%) typically earn around $908
Revenue Variations by Month
Occupancy Rates Throughout the Year in Shanklin
The market in Shanklin shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Shanklin
Daily rates in Shanklin vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $165 per night
- Strong performing properties (top 25%) secure $249 or more
- Best-in-class properties (top 10%) pull in $472+ per night
- Entry-level properties (bottom 25%) earn around $118
Daily Rate Variations by Month
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Seasonality patterns in Shanklin
Peak Season (August, July, June)
- Revenue peaks at $5166.27 per month
- Occupancy rates reach 59.11%
- Daily rates average $268.97
Shoulder Season
- Revenue averages $3107.03 per month
- Occupancy maintains 38.64%
- Daily rates hold at $248.01
Low Season (December, November, January)
- Revenue drops to $1304.93 per month
- Occupancy decreases to 22.89%
- Daily rates adjust to $230.00
Is it still profitable to do Airbnb in Shanklin in 2025?
Yes! Shanklin demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $3107 and The market's 199 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Shanklin
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Shanklin Beach | A popular destination with beautiful sandy shores, ideal for families and beachgoers. Shanklin Beach offers stunning views and easy access to numerous seaside attractions. | Shanklin Esplanade, Shanklin Beach, Shanklin Theatre, Dinosaur Isle, Crazy Golf, Shanklin Chine |
| Old Village | Quaint, picturesque area known for its charming cottages and traditional tea rooms. It's a favorite spot for tourists looking to experience the historical and cultural essence of Shanklin. | Old Village, Shanklin Chine, Tea Parlour, Local shops and galleries, Traditional pubs |
| Luccombe | A quieter, more residential area with beautiful coastlines and scenic views, perfect for travelers seeking a peaceful retreat not far from the local attractions. | Luccombe Downs, St. Blasius Church, Nearby walking paths, Shanklin Beach, Local nature reserves |
| Shanklin Chine | A stunning natural gorge filled with lush vegetation and wildlife, offering a unique and tranquil experience for nature lovers and families alike. | Shanklin Chine, Waterfalls, Nature trails, Visitor centre, Beauty spots for photography |
| Shanklin Theatre | A hub for culture and entertainment, attracting tourists and locals for shows and performances. A great area to host visitors attending events. | Shanklin Theatre, Community events, Performances, Local dining options |
| Isle of Wight Coastal Path | This scenic walking path attracts hikers and outdoor enthusiasts, providing a beautiful backdrop for Airbnb accommodations that cater to visitors seeking adventure. | Coastal views, Walking trails, Picnic areas, Beach access, Local wildlife |
| Sandown | Nearby Sandown is famous for its beach, pier, and attractions, making it a desirable area for visitors looking to explore Shanklin and the surrounding areas. | Sandown Beach, Sandown Pier, Dinosaur Isle, Local shops, Amusement arcades |
| Local Parks | Shanklin has several parks and recreational areas that cater to families and outdoor enthusiasts looking for relaxation and activities. | Shanklin Park, Village Green, Playgrounds, Sport facilities, Green spaces |
Do you need a license for Airbnb in Shanklin?
We recommend checking directly with Shanklin's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Shanklin
2 Shanklin Manor in Shanklin Old Village
Entire Place • 2 bedrooms
The Good Ships-Shanklin-Walk too Shanklin Beach
Entire Place • 1 bedroom
Maycliffe - Shanklin
Entire Place • 5 bedrooms
5 Old School Mews-Shanklin near Beach
Entire Place • 3 bedrooms
Littlestairs-Clifftop Shanklin walk to Beach
Entire Place • 4 bedrooms
Hope Cottage-Shanklin-Dog Friendly
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Shanklin
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Island Holiday Company | 8 | $1,146,216 | 84 | 4.26/5.0 |
| Cottages | 14 | $346,515 | 102 | 3.96/5.0 |
| Kirsty | 6 | $224,456 | 689 | 4.84/5.0 |
| Sherryn | 2 | $155,499 | 35 | 4.92/5.0 |
| Jayne Lesley | 1 | $149,743 | 9 | 5.00/5.0 |
| Salma | 32 | $130,287 | 27 | 0.13/5.0 |
| Mermaid | 3 | $117,754 | 67 | 3.16/5.0 |
| Charlotte | 1 | $116,996 | 25 | 4.96/5.0 |
| Richard | 6 | $105,425 | 90 | 4.85/5.0 |
| Island Holiday Homes | 9 | $99,233 | 33 | 1.55/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Shanklin
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.4%), with house and apartment & condo properties comprising 70.4% of inventory
- Strong specialty sector (24.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (4.0% combined)
Room Capacity Distribution
Analysis of 199 properties in Shanklin shows that 1 bedroom properties are most prevalent, making up 37.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.8% of all listings.
Key Insights
- Most common: 1 bedroom (37.7%)
- Least common: 5+ bedrooms (3.5%)
- Market concentration: 64.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 199 properties in Shanklin reveals that 2 guests properties dominate the market, representing 30.7% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.3% of the market.
Key Insights
- Most common capacity: 2 guests (30.7% of market)
- Least common capacity: 1 guest (2% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 57.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 199 properties in Shanklin, the most common availability pattern is 271-366 days (52.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.2% of properties).
Key Insights
- Most common availability window: 271-366 days (52.3%)
- Most common booking duration: 91-180 days (32.2%)
- Properties with high availability (180+ days): 84.4%
- Properties with long-term bookings (180+ days): 17.1%
Minimum Stay Distributions
1 Night
33 listings
18.2% of total
2 Nights
71 listings
39.2% of total
3 Nights
45 listings
24.9% of total
4-6 Nights
13 listings
7.2% of total
7-29 Nights
6 listings
3.3% of total
30+ Nights
13 listings
7.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.4%
- Mid-length stays (4-6 nights) represent 7.2% of listings
- Monthly+ stays (7.2%) suggest a stable extended-stay market
- High market flexibility with 82.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0.7% of total
Super Strict 30 Days
13 listings
8.7% of total
Super Strict 60 Days
13 listings
8.7% of total
Flexible
13 listings
8.7% of total
Moderate
33 listings
22.1% of total
Firm
33 listings
22.1% of total
Strict
43 listings
28.9% of total
Key Insights
- Strict is the preferred policy at 28.9% of listings
- The market shows a balanced distribution between guest-friendly (30.8%) and strict (51.0%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 118 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 63 days
- Summer shows the longest average booking window at 116 days, while Winter has the shortest at 66 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 116 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Shanklin
Below is the distribution of amenities across listings in Shanklin:
Traveler Demographics
Key Insights
- Domestic travelers make up 91% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.9%) and France (0.9%)
- English is the top language at 76.9%, followed by French (9.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Shanklin. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
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