Airbnb Market Analytics, Statistics and Data in Sefton, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sefton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sefton:
How much do Airbnb hosts make on average per month in Sefton?
The short-term rental market in Sefton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,651 per month
- Strong performing properties (top 25%) make $3,034 or more
- Best-in-class properties (top 10%) achieve $4,767+ monthly
- Entry-level properties (bottom 25%) typically earn around $765
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sefton
The market in Sefton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sefton
Daily rates in Sefton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $187 or more
- Best-in-class properties (top 10%) pull in $282+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
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Seasonality patterns in Sefton
Peak Season (June, May, August)
- Revenue peaks at $3154.54 per month
- Occupancy rates reach 52.54%
- Daily rates average $174.99
Shoulder Season
- Revenue averages $2406.91 per month
- Occupancy maintains 40.24%
- Daily rates hold at $166.25
Low Season (December, November, January)
- Revenue drops to $1413.18 per month
- Occupancy decreases to 30.05%
- Daily rates adjust to $159.93
Is it still profitable to do Airbnb in Sefton in 2025?
Yes! Sefton demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $2407 and With 319 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sefton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Southport | A popular seaside resort town known for its beautiful beaches, iconic pier, and Victorian architecture. Ideal for families and tourists seeking a relaxing getaway by the coast. | Southport Pier, Marine Lake, Southport Beach, Botanic Gardens, Southport Theatre and Convention Centre, Lord Street |
| Formby | Famous for its sandy beaches and towering dunes, as well as its proximity to nature reserves and the stunning Formby Point. Great for nature lovers and tourists looking for outdoor activities. | Formby Beach, Formby Point, National Trust Formby, The Pinewoods, Formby Golf Club |
| Crosby | Home to the famous Anthony Gormley's Another Place installation on the beach, making it a cultural hotspot. Attractive to visitors interested in art and coastal walks. | Another Place, Crosby Beach, Crosby Marina, Rimrose Valley Country Park, Crosby Coastal Park |
| Aintree | Known for the Grand National horse race, Aintree attracts visitors year-round for its events and racing culture. Attractive to sports enthusiasts and event-goers. | Aintree Racecourse, Grand National, The Queen Mother Stand, Aintree Golf Centre, St George's Hall |
| Bootle | A vibrant area with a mix of history and modern development, great for visitors looking to explore Merseyside's culture and history, with affordable accommodation options. | Bootle Strand, The Docklands, Linacre Woods, St. Mary's Church, Bootle Golf Club |
| Maghull | A suburban area with excellent transport links to Liverpool, making it suitable for commuters and tourists wishing to explore both Sefton and the city. | Maghull Town Hall, Meadows Leisure Centre, Maghull Railway Station, Local parks and gardens |
| Litherland | Known for its community spirit and close proximity to the Liverpool waterfront, making it an accessible option for visitors looking to explore the area. | Litherland Sports Park, Litherland Town Centre, Local parks, Marsh Lane |
| Netherton | A residential area with community amenities, offering visitors a local experience while still being close to all major attractions within Sefton and Liverpool. | Netherton Activity Centre, The Green Park, Local shops and markets |
Do you need a license for Airbnb in Sefton?
We recommend checking directly with Sefton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sefton
Victoria House
Entire Place • 6 bedrooms
Sandfield The Promenade
Entire Place • 6 bedrooms
Ashley Place
Entire Place • 6 bedrooms
Characterful 8 double bed,8 bath, nr beach & golf.
Entire Place • 8 bedrooms
Ennerdale House | Air Host & Stay | Formby
Entire Place • 4 bedrooms
Cumberland House
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Sefton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 13 | $905,914 | 108 | 3.21/5.0 |
| 367745485 | 9 | $338,094 | 16 | 0.56/5.0 |
| Sophie | 8 | $182,805 | 377 | 4.86/5.0 |
| Lavish Lettings Ltd | 10 | $169,935 | 1271 | 4.58/5.0 |
| Catherine | 1 | $131,357 | 159 | 5.00/5.0 |
| Air Host And Stay | 2 | $121,938 | 30 | 4.75/5.0 |
| Chris & Louise | 4 | $116,762 | 128 | 4.96/5.0 |
| Lee | 2 | $114,807 | 26 | 4.92/5.0 |
| Lesley | 4 | $111,731 | 710 | 4.94/5.0 |
| Jessica | 2 | $103,623 | 88 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sefton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.7%), with house and apartment & condo properties comprising 82.2% of inventory
- Strong specialty sector (15.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (2.8% combined)
Room Capacity Distribution
Analysis of 319 properties in Sefton shows that 1 bedroom properties are most prevalent, making up 36.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.8% of all listings.
Key Insights
- Most common: 1 bedroom (36.1%)
- Least common: 5+ bedrooms (5%)
- Market concentration: 66.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 319 properties in Sefton reveals that 2 guests properties dominate the market, representing 25.4% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.3% of the market.
Key Insights
- Most common capacity: 2 guests (25.4% of market)
- Least common capacity: 7 guests (2.2% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 48.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 319 properties in Sefton, the most common availability pattern is 271-366 days (42% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.2% of properties).
Key Insights
- Most common availability window: 271-366 days (42%)
- Most common booking duration: 91-180 days (29.2%)
- Properties with high availability (180+ days): 71.5%
- Properties with long-term bookings (180+ days): 29.8%
Minimum Stay Distributions
1 Night
78 listings
30.5% of total
2 Nights
117 listings
45.7% of total
3 Nights
21 listings
8.2% of total
4-6 Nights
12 listings
4.7% of total
7-29 Nights
13 listings
5.1% of total
30+ Nights
15 listings
5.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.2%
- Mid-length stays (4-6 nights) represent 4.7% of listings
- Monthly+ stays (5.9%) suggest a stable extended-stay market
- High market flexibility with 84.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.8% of total
Super Strict 60 Days
9 listings
3.8% of total
Non-refundable
1 listings
0.4% of total
Flexible
55 listings
23.1% of total
Moderate
91 listings
38.2% of total
Firm
39 listings
16.4% of total
Strict
41 listings
17.2% of total
Key Insights
- Moderate is the preferred policy at 38.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.3% of the market
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 76 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 42 days
- Summer shows the longest average booking window at 70 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Sefton
Below is the distribution of amenities across listings in Sefton:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.4%) and Australia (2%)
- English is the top language at 79.4%, followed by French (8.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sefton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Rhoscolyn | 16 | $4,909 | $285.28 | 44% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Cwmann | 17 | $4,652 | $230.88 | 55% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Abbeycwmhir | 10 | $4,525 | $259.34 | 51% |
| Seascale | 11 | $4,489 | $357.98 | 45% |
| Waverton | 18 | $4,473 | $491.43 | 32% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
| Watermillock | 17 | $4,418 | $275.23 | 50% |
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