Airbnb Market Analytics, Statistics and Data in Sandwell, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sandwell? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sandwell:
How much do Airbnb hosts make on average per month in Sandwell?
The short-term rental market in Sandwell shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,108 per month
- Strong performing properties (top 25%) make $2,254 or more
- Best-in-class properties (top 10%) achieve $3,457+ monthly
- Entry-level properties (bottom 25%) typically earn around $454
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sandwell
The market in Sandwell shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sandwell
Daily rates in Sandwell vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $84 per night
- Strong performing properties (top 25%) secure $149 or more
- Best-in-class properties (top 10%) pull in $219+ per night
- Entry-level properties (bottom 25%) earn around $47
Daily Rate Variations by Month
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Seasonality patterns in Sandwell
Peak Season (June, March, April)
- Revenue peaks at $1939.07 per month
- Occupancy rates reach 45.10%
- Daily rates average $126.14
Shoulder Season
- Revenue averages $1552.95 per month
- Occupancy maintains 37.81%
- Daily rates hold at $117.93
Low Season (September, December, January)
- Revenue drops to $1037.02 per month
- Occupancy decreases to 31.27%
- Daily rates adjust to $111.35
Is it still profitable to do Airbnb in Sandwell in 2025?
Yes! Sandwell demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 38% and monthly revenue averaging $1553 and The market's 187 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sandwell
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| West Bromwich | A lively town that serves as a central hub with a mix of shopping, entertainment, and history. Great for visitors looking for local culture and access to Birmingham. | Sandwell Valley Country Park, West Bromwich Albion FC, New Square, The Hawthorns, Sandwell Museum and Art Gallery |
| Wednesbury | A historic market town with a burgeoning food scene and close proximity to attractions in the Black Country. | Wednesbury Museum and Art Gallery, The Old Square, Wednesbury Town Hall, The Junction Works, Bridges Shopping Centre |
| Smethwick | Known for its diversity and community spirit, with easy access to Birmingham City Centre and numerous parks and recreation areas. | Lion Farm Playing Fields, Smethwick Hall, Victoria Park, The Galton Valley Canal, Cannon Hill Park |
| Tipton | A town with a rich industrial history and numerous local parks, making it a charming area for visitors wanting a quiet retreat close to urban areas. | Tipton Green Park, Dudley Canal Trust, Tipton Leisure Centre, The Exchange, The Old Tipton Town Hall |
| Rowley Regis | A scenic area with beautiful parks and trails, appealing to nature lovers and those looking for a peaceful escape. | Sandwell Valley Country Park, Netherton Park, Haden Hill Park, Rowley Hills, The Black Country Living Museum |
| Oldbury | A convenient town offering a blend of residential and commercial areas, with good transport links and local amenities. | Oldbury Town Centre, The Park Inn, Oldbury War Memorial, Birmingham Lodge Retail Park, Overstone Road Recreation Ground |
| Cradley Heath | A small town with a charming atmosphere, featuring local shops and parks, good for families and those looking for a quieter stay. | Cradley Heath Park, Mary Stevens Park, St. Peter's Church, Cradley Heath Market, Holly Hall |
| Brierley Hill | A growing town with attractions such as the Merry Hill Shopping Centre and access to the scenic waterside, perfect for both shopping and leisure. | Merry Hill Shopping Centre, The Waterfront, Brierley Hill Institute, Himley Hall and Park, Dudley Zoo and Castle |
Do you need a license for Airbnb in Sandwell?
We recommend checking directly with Sandwell's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sandwell
High-speed Wi-Fi | 6 Ensuite | Dedicated Workspace
Entire Place • 7 bedrooms
Brand New sleeps 7, BEST IN Birmingham
Entire Place • 3 bedrooms
4BR Contractor House in Birmingham w/Parking
Entire Place • 4 bedrooms
Fantastic 3BR House in Birmingham With Garden
Entire Place • 3 bedrooms
Spacious 3 Bedroom House with Garden in Birmingham
Entire Place • 3 bedrooms
Family Home close to Birmingham City Centre
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sandwell
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mohammed | 12 | $112,778 | 94 | 3.40/5.0 |
| Helen & Ally | 2 | $90,217 | 58 | 4.12/5.0 |
| Wahida | 4 | $67,403 | 73 | 3.66/5.0 |
| Martin | 4 | $65,713 | 104 | 4.77/5.0 |
| Raquel | 8 | $60,958 | 22 | 2.80/5.0 |
| David | 1 | $54,975 | 33 | 4.67/5.0 |
| Brimstone | 1 | $49,070 | 58 | 4.81/5.0 |
| Rod | 3 | $48,994 | 20 | 3.23/5.0 |
| APT Property | 1 | $47,316 | 5 | 3.80/5.0 |
| James | 4 | $46,798 | 289 | 4.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sandwell
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (63.6%), with house and apartment & condo properties comprising 96.8% of inventory
- Untapped potential in boutique & hotels, others segments (3.2% combined)
Room Capacity Distribution
Analysis of 187 properties in Sandwell shows that 1 bedroom properties are most prevalent, making up 39% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.8% of all listings.
Key Insights
- Most common: 1 bedroom (39%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 58.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 187 properties in Sandwell reveals that 2 guests properties dominate the market, representing 17.6% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 34.8% of the market.
Key Insights
- Most common capacity: 2 guests (17.6% of market)
- Least common capacity: 1 guest (4.8% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 34.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 187 properties in Sandwell, the most common availability pattern is 271-366 days (58.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.9% of properties).
Key Insights
- Most common availability window: 271-366 days (58.3%)
- Most common booking duration: 31-90 days (28.9%)
- Properties with high availability (180+ days): 80.7%
- Properties with long-term bookings (180+ days): 19.8%
Minimum Stay Distributions
1 Night
65 listings
39.6% of total
2 Nights
37 listings
22.6% of total
3 Nights
22 listings
13.4% of total
4-6 Nights
24 listings
14.6% of total
7-29 Nights
10 listings
6.1% of total
30+ Nights
6 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.2%
- Mid-length stays (4-6 nights) represent 14.6% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 75.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.8% of total
Flexible
54 listings
42.2% of total
Moderate
30 listings
23.4% of total
Firm
20 listings
15.6% of total
Strict
23 listings
18% of total
Key Insights
- Flexible is the preferred policy at 42.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.6% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 46 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 23 days
- Summer shows the longest average booking window at 41 days, while Winter has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 41 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Sandwell
Below is the distribution of amenities across listings in Sandwell:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.9%) and Germany (1.6%)
- English is the top language at 79.3%, followed by Spanish (7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sandwell. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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