Sandown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Sandown in 2025? Explore comprehensive Airbnb analytics for Sandown, England, United Kingdom to uncover income potential. This 2025 STR market report for Sandown, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 120 active listings.
Whether you're considering an Airbnb investment in Sandown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sandown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sandown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sandown (2025)
Understanding the monthly revenue variations for Airbnb listings in Sandown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sandown is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sandown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,943+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,193 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,563 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $717, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sandown
Sandown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sandown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sandown:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sandown
Average Daily Rate (ADR) Airbnb Trends in Sandown (2025)
Effective short term rental pricing strategy in Sandown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sandown typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $608+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Sandown
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Airbnb Seasonality Analysis & Trends in Sandown (2025)
Peak Season (August, July, April)
- Revenue averages $5,336 per month
- Occupancy rates average 47.5%
- Daily rates average $294
Shoulder Season
- Revenue averages $2,893 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $279
Low Season (January, November, December)
- Revenue drops to average $1,762 per month
- Occupancy decreases to average 21.2%
- Daily rates adjust to average $253
Seasonality Insights for Sandown
- The Airbnb seasonality in Sandown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sandown's highest earning potential, with monthly revenues capable of climbing to $6,900, occupancy reaching a high of 58.6%, and ADRs peaking at $344.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,559, occupancy could drop to 18.0%, and ADRs may adjust down to $245.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sandown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sandown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sandown (2025)
Exploring the top neighborhoods for short-term rentals in Sandown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sandown Beach | A popular seaside destination known for its sandy beaches and family-friendly atmosphere. It's an ideal spot for tourists looking for a traditional British beach holiday. | Sandown Pier, Dinosaur Isle, Isle of Wight Zoo, Sandown Beach, Yaverland Beach, Lifesaving Museum |
| Sandown High Street | The heart of Sandown town, filled with shops, cafes, and local attractions. Great for guests who want to stay close to amenities and local culture. | Local shops and boutiques, Sandown Library, Restaurants and pubs, Beachfront cafes |
| Shanklin | Situated just north of Sandown, this charming town offers gorgeous cliffs and scenic views. It's very attractive for tourists looking to explore the nearby coastline. | Shanklin Beach, Shanklin Chine, Old Village, Coastal walks, Shanklin Theatre |
| Lake District | A quiet suburb south of Sandown, known for its peaceful environment and scenic beauty. Attracts visitors looking for tranquility, yet close to the beach. | Lake Common, Nearby nature trails, Local parks, Accessible coastal areas |
| Ventnor | A beautiful coastal town just a short drive from Sandown, known for its botanical gardens and Victorian architecture. Popular for scenic views and a relaxing atmosphere. | Ventnor Botanic Garden, Ventnor Beach, St Boniface Down, Local art galleries, Ventnor Heritage Centre |
| Cowes | Famous for its yachting events, this town attracts those who are into sailing and luxury experiences. It's a bit further but worthwhile for its maritime appeal. | Cowes Harbour, The Parade, Royal Yacht Squadron, Cowes Maritime Museum, Cowes Week Events |
| Newport | The capital of the Isle of Wight offers a mix of history and local life. It's a good base for visitors who want to explore the island further. | Newport Roman Villa, Carisbrooke Castle, Quay Arts Centre, Local markets, Cafés and restaurants |
| Ryde | This town features a long sandy beach and is very family-friendly. It's easily accessible via ferry from the mainland, making it popular with day trippers and short stays. | Ryde Beach, Ryde Pier, Hovercraft Services, Local amusement arcades, Restaurants along the seafront |
Understanding Airbnb License Requirements & STR Laws in Sandown (2025)
While Sandown, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sandown to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Sandown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sandownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seagrass – Elegant Coastal Hse, Sea Views Nr Beach
Entire Place • 3 bedrooms
Beach Retreat-Luxury Dog Friendly Sandown Bay
Entire Place • 3 bedrooms
Jollys-Luxury Beachfront Dog Friendly with Hottub
Entire Place • 3 bedrooms
Colonels House-Luxury House Beachfront Sandown Bay
Entire Place • 5 bedrooms
Sandy Shores
Entire Place • 2 bedrooms
Blue Horizon-Luxury Clifftop Sandown Beachfront
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sandown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sandown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Island Holiday Company | 16 | $1,614,434 | 100 | 4.77/5.0 |
| Cottages | 10 | $180,894 | 34 | 4.77/5.0 |
| Swysh Stays | 2 | $103,693 | 72 | 4.79/5.0 |
| Diane | 4 | $63,190 | 127 | 4.84/5.0 |
| Samantha | 1 | $61,056 | 101 | 4.54/5.0 |
| Isle Of Wight Vacations | 8 | $51,204 | 15 | 4.50/5.0 |
| Clifton Seafront Apartments | 2 | $42,161 | 19 | 4.75/5.0 |
| Jo | 4 | $36,915 | 34 | 4.52/5.0 |
| Andrew | 1 | $33,386 | 100 | 4.90/5.0 |
| Emma | 6 | $33,220 | 14 | 4.46/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sandown.
Dive Deeper: Advanced Sandown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sandown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSandown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sandown
- The Sandown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.2% of the 120 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sandown, House properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 69.2% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, hotel/boutique (combined 7.5%) offer potential for unique stay experiences.
Sandown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sandown
- The dominant room capacity in Sandown is 2 bedrooms listings, making up 61.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 80.9% of the active Airbnb listings in Sandown, indicating a high concentration in these sizes.
- A significant 24.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sandown.
Sandown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sandown
- The most common guest capacity trend in Sandown vacation rentals is listings accommodating 4 guests (47.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sandown STR market, accounting for 74.2% of listings.
- 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sandown.
- On average, properties in Sandown are equipped to host 4.6 guests.
Sandown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sandown
- The most common availability pattern in Sandown falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sandown (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sandown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
21.7% of total
2 Nights
23 listings
20% of total
3 Nights
19 listings
16.5% of total
4-6 Nights
11 listings
9.6% of total
7-29 Nights
3 listings
2.6% of total
30+ Nights
34 listings
29.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sandown is 30+ Nights, adopted by 29.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.6%) caters to monthly stays (30+ nights) in Sandown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.6% of Sandown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sandown.
Sandown Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
12 listings
12.1% of total
Refundable
3 listings
3% of total
Super Strict 30 Days
16 listings
16.2% of total
Flexible
7 listings
7.1% of total
Moderate
16 listings
16.2% of total
Firm
16 listings
16.2% of total
Strict
29 listings
29.3% of total
Cancellation Policy Insights for Sandown
- The prevailing Airbnb cancellation policy trend in Sandown is Strict, used by 29.3% of listings.
- There's a relatively balanced mix between guest-friendly (23.3%) and stricter (45.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.3% market standard in Sandown.
- Regularly review your cancellation policy against competitors and market demand shifts in Sandown.
Sandown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sandown
- The overall average booking lead time for vacation rentals in Sandown is 65 days.
- Guests book furthest in advance for stays during August (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Sandown.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Sandown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sandown (2025)
Amenity Prevalence
Amenity Insights for Sandown
- Essential amenities in Sandown that guests expect include: Smoke alarm, TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sandown: Smoke alarm, TV, Heating, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, TV, Heating, Kitchen.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sandown to stay competitive.
Sandown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sandown
- The typical guest profile for Airbnb in Sandown consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.9% of guests.
- Key international markets include United Kingdom (91.9%) and France (1.4%).
- Top languages spoken are English (69.3%) followed by French (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sandown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| Englishcombe | 15 | $6,685 | $523.51 | 50% |
| Chew Magna | 16 | $6,360 | $413.61 | 44% |
| Long Sutton | 17 | $5,964 | $404.64 | 44% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| Winsham | 11 | $5,299 | $507.01 | 45% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Ashley | 12 | $5,214 | $355.94 | 52% |
| Dinton | 11 | $4,616 | $250.27 | 58% |
| Oldland Common | 13 | $4,517 | $372.05 | 41% |