Airbnb Market Analytics, Statistics and Data in Sandown, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sandown? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sandown:
How much do Airbnb hosts make on average per month in Sandown?
The short-term rental market in Sandown shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,697 per month
- Strong performing properties (top 25%) make $3,476 or more
- Best-in-class properties (top 10%) achieve $7,960+ monthly
- Entry-level properties (bottom 25%) typically earn around $722
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sandown
The market in Sandown shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sandown
Daily rates in Sandown vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $143 per night
- Strong performing properties (top 25%) secure $258 or more
- Best-in-class properties (top 10%) pull in $604+ per night
- Entry-level properties (bottom 25%) earn around $105
Daily Rate Variations by Month
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Seasonality patterns in Sandown
Peak Season (August, July, June)
- Revenue peaks at $7633.51 per month
- Occupancy rates reach 58.62%
- Daily rates average $319.97
Shoulder Season
- Revenue averages $3668.58 per month
- Occupancy maintains 34.24%
- Daily rates hold at $266.23
Low Season (January, November, December)
- Revenue drops to $1666.75 per month
- Occupancy decreases to 20.75%
- Daily rates adjust to $225.01
Is it still profitable to do Airbnb in Sandown in 2025?
Yes! Sandown demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $3669 and The market's 119 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sandown
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sandown Beach | A beautiful sandy beach that attracts families and tourists, perfect for beach vacations and water activities. | Sandown Pier, Dinosaur Isle, Sandown Beach, Lake Common, The Needles |
| Shanklin | Close to Sandown, Shanklin offers stunning beaches and a charming old village atmosphere, appealing to visitors seeking a picturesque seaside escape. | Shanklin Beach, Shanklin Old Village, Appuldurcombe House, Shanklin Chine, Small Hope Beach |
| Dinosaur Isle | A unique attraction that draws visitors interested in dinosaurs and paleontology, offering educational experiences for children and families. | Dinosaur Isle Museum, Sandown Bay, Golden Sands Holiday Park, Eastern Esplanade, Shanklin Chine |
| Esplanade | The Esplanade is home to numerous restaurants and cafes with stunning views of the sea, attracting tourists looking for dining and leisure options. | Palace Cinema, Sandown Esplanade, Cafe and beachside restaurants, Sandown Skatepark, Seafront gardens |
| The Needles | A famous landmark offering beautiful views and outdoor activities, often visited by tourists looking for scenic locations. | The Needles Landmark Attraction, The Needles Battery, Chairlift to the beach, Canoeing, Walking trails |
| Ventnor | Nearby Ventnor is known for its botanical gardens and seaside charm, attracting visitors interested in nature and relaxation. | Ventnor Botanic Garden, Ventnor Beach, St Boniface Down, The Spyglass Inn, Ventnor Heritage Museum |
| Cowes | A short distance from Sandown, Cowes is famous for sailing and maritime events, making it appealing for visitors interested in boating and nautical activities. | Cowes Maritime Museum, Northwood Park, Cowes Beach, The Parade, Regatta events |
| Newport | The island's capital, Newport offers a mix of shopping, dining, and historical sites, appealing to those who want a more urban experience. | Newport Harbour, Carisbrooke Castle, Isle of Wight Museum, Shopping venues, Bustling High Street |
Do you need a license for Airbnb in Sandown?
We recommend checking directly with Sandown's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sandown
Seagrass-Sandown Walk to Beach
Entire Place • 3 bedrooms
6 Breakwaters
Entire Place • 4 bedrooms
Sandy Shores
Entire Place • 2 bedrooms
Sandown Retreat
Entire Place • 2 bedrooms
Beach Retreat-Luxury Dog Friendly Sandown Bay
Entire Place • 3 bedrooms
The Bay-Luxury Sandown Bay Clifftop
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Sandown
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Island Holiday Company | 18 | $2,188,812 | 112 | 3.45/5.0 |
| Cottages | 9 | $180,066 | 34 | 2.65/5.0 |
| Swysh Stays | 2 | $94,472 | 72 | 4.79/5.0 |
| Samantha | 1 | $77,017 | 101 | 4.54/5.0 |
| Isle Of Wight Vacations | 10 | $76,506 | 21 | 1.81/5.0 |
| Clifton Seafront Apartments | 3 | $70,380 | 35 | 4.81/5.0 |
| Diane | 4 | $61,703 | 127 | 4.84/5.0 |
| Crystal | 1 | $46,487 | 11 | 5.00/5.0 |
| Gary | 1 | $41,464 | 48 | 4.98/5.0 |
| Kevin | 1 | $41,289 | 103 | 4.78/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sandown
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.3%), with house and apartment & condo properties comprising 95.0% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels segments (5.0% combined)
Room Capacity Distribution
Analysis of 119 properties in Sandown shows that 2 bedrooms properties are most prevalent, making up 59.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 77.3% of all listings.
Key Insights
- Most common: 2 bedrooms (59.7%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 77.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 119 properties in Sandown reveals that 4 guests properties dominate the market, representing 47.9% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 71.4% of the market.
Key Insights
- Most common capacity: 4 guests (47.9% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 71.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 119 properties in Sandown, the most common availability pattern is 271-366 days (52.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.3% of properties).
Key Insights
- Most common availability window: 271-366 days (52.1%)
- Most common booking duration: 91-180 days (40.3%)
- Properties with high availability (180+ days): 89.1%
- Properties with long-term bookings (180+ days): 11.8%
Minimum Stay Distributions
1 Night
31 listings
30.1% of total
2 Nights
21 listings
20.4% of total
3 Nights
25 listings
24.3% of total
4-6 Nights
10 listings
9.7% of total
7-29 Nights
3 listings
2.9% of total
30+ Nights
13 listings
12.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.5%
- Mid-length stays (4-6 nights) represent 9.7% of listings
- Monthly+ stays (12.6%) suggest a stable extended-stay market
- High market flexibility with 74.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
3 listings
3.3% of total
Super Strict 30 Days
17 listings
18.9% of total
Super Strict 60 Days
7 listings
7.8% of total
Flexible
7 listings
7.8% of total
Moderate
14 listings
15.6% of total
Firm
14 listings
15.6% of total
Strict
28 listings
31.1% of total
Key Insights
- Strict is the preferred policy at 31.1% of listings
- The market shows a balanced distribution between guest-friendly (23.4%) and strict (46.7%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 3.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jun, Jul, averaging 110 days
- Shortest booking windows are in Apr, Oct, Mar, averaging 50 days
- Summer shows the longest average booking window at 110 days, while Fall has the shortest at 60 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 110 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Mar when lead times are shortest
Popular Airbnb Amenities in Sandown
Below is the distribution of amenities across listings in Sandown:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.2% of total guests, indicating a dominant local market share.
- Primary international markets: France (1.5%) and United States (1.3%)
- English is the top language at 76.6%, followed by French (8.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for France and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sandown. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
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