Airbnb Market Analytics, Statistics and Data in Salisbury, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salisbury? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salisbury:
How much do Airbnb hosts make on average per month in Salisbury?
The short-term rental market in Salisbury shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,160 per month
- Strong performing properties (top 25%) make $3,220 or more
- Best-in-class properties (top 10%) achieve $4,661+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,174
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salisbury
The market in Salisbury shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 59% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salisbury
Daily rates in Salisbury vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $117 per night
- Strong performing properties (top 25%) secure $170 or more
- Best-in-class properties (top 10%) pull in $255+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Salisbury
Peak Season (August, June, July)
- Revenue peaks at $3205.22 per month
- Occupancy rates reach 67.98%
- Daily rates average $157.45
Shoulder Season
- Revenue averages $2617.78 per month
- Occupancy maintains 54.47%
- Daily rates hold at $149.39
Low Season (February, November, January)
- Revenue drops to $1638.14 per month
- Occupancy decreases to 37.19%
- Daily rates adjust to $142.03
Is it still profitable to do Airbnb in Salisbury in 2025?
Yes! Salisbury demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $2618 and The market's 138 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salisbury
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The heart of Salisbury, featuring historical landmarks and a vibrant atmosphere. Ideal for guests wanting to explore Salisbury Cathedral and other cultural sites. | Salisbury Cathedral, The Market Place, Mompesson House, Museum of Salisbury, Salisbury Arts Centre |
| Old Sarum | An ancient hilltop site with stunning views and historical significance. Attracts history enthusiasts and visitors interested in exploring ancient ruins. | Old Sarum Castle, Salisbury Museum, St. Michael's Church, The Ring |
| St Thomas's | A residential area close to the city centre, perfect for families and long-term visitors looking for a homely atmosphere. | St. Thomas's Church, River Avon, Local parks, Shopping areas |
| Wilton | Just a short drive from Salisbury, Wilton offers beautiful countryside and historical sites, appealing to those wanting a quieter stay with access to nature. | Wilton House, River Wylye, Local walking trails, Wilton Shopping |
| Harnham | A picturesque village on the outskirts of Salisbury, known for its charming streets and proximity to nature. Great for those wanting a peaceful retreat. | Harnham Water Meadows, Harnham Mill, Nearby hiking paths |
| Laverstock | A suburban area with easy access to Salisbury, offering a residential feel and family-friendly amenities for longer stays. | Laverstock Park, Local shops, Schools and community facilities |
| Fisherton Street | A lively street known for its shops, cafes, and culture, perfect for guests wanting to immerse themselves in local life. | Fisherton Mill, Local boutiques, Cafes, Art galleries |
| Clarendon Park | A desirable residential area with parks and schools, making it ideal for families or longer-term visitors to Salisbury. | Clarendon Park, Sports facilities, Local shops |
Do you need a license for Airbnb in Salisbury?
We recommend checking directly with Salisbury's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salisbury
Osmund House, Salisbury Sleeps up to 19
Entire Place • 8 bedrooms
Converted Barn in the Rural Wiltshire Countryside
Entire Place • 5 bedrooms
Cathedral Views Period Townhouse w/ Free Parking
Entire Place • 4 bedrooms
Beautiful home in fantastic location, sleeps 10
Entire Place • 3 bedrooms
2 beautiful flats under 1 roof.
Entire Place • 4 bedrooms
Avon View
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Salisbury
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthew | 8 | $300,537 | 240 | 4.53/5.0 |
| Caroline | 1 | $208,265 | 18 | 4.78/5.0 |
| Jules | 12 | $162,628 | 201 | 4.76/5.0 |
| Carl & Emma | 4 | $119,028 | 503 | 4.82/5.0 |
| Doyle | 2 | $116,545 | 95 | 4.64/5.0 |
| Barbara | 6 | $113,574 | 709 | 4.68/5.0 |
| Gavin | 2 | $95,743 | 98 | 4.75/5.0 |
| Gillian | 1 | $92,898 | 30 | 4.97/5.0 |
| Shaun | 2 | $89,841 | 187 | 4.93/5.0 |
| Laura | 1 | $89,373 | 35 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salisbury
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.2%), with house and apartment & condo properties comprising 86.9% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (5.0% combined)
Room Capacity Distribution
Analysis of 138 properties in Salisbury shows that 1 bedroom properties are most prevalent, making up 36.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.6% of all listings.
Key Insights
- Most common: 1 bedroom (36.2%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 61.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 138 properties in Salisbury reveals that 2 guests properties dominate the market, representing 26.1% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.6% of the market.
Key Insights
- Most common capacity: 2 guests (26.1% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 48.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 138 properties in Salisbury, the most common availability pattern is 91-180 days (37% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37% of properties).
Key Insights
- Most common availability window: 91-180 days (37%)
- Most common booking duration: 181-270 days (37%)
- Properties with high availability (180+ days): 44.9%
- Properties with long-term bookings (180+ days): 55.8%
Minimum Stay Distributions
1 Night
24 listings
19.7% of total
2 Nights
58 listings
47.5% of total
3 Nights
9 listings
7.4% of total
4-6 Nights
9 listings
7.4% of total
7-29 Nights
15 listings
12.3% of total
30+ Nights
7 listings
5.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.2%
- Mid-length stays (4-6 nights) represent 7.4% of listings
- Monthly+ stays (5.7%) suggest a stable extended-stay market
- High market flexibility with 74.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
31 listings
24.2% of total
Moderate
41 listings
32% of total
Firm
36 listings
28.1% of total
Strict
20 listings
15.6% of total
Key Insights
- Moderate is the preferred policy at 32.0% of listings
- The market shows a balanced distribution between guest-friendly (56.2%) and strict (43.7%) policies
- Strict policies are least common at 15.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 72 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 40 days
- Summer shows the longest average booking window at 70 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Salisbury
Below is the distribution of amenities across listings in Salisbury:
Traveler Demographics
Key Insights
- Domestic travelers make up 63.4% of total guests, indicating a significant local market share.
- Primary international markets: United States (14.7%) and Australia (5%)
- English is the top language at 65.7%, followed by French (13%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salisbury. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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