Airbnb Market Analytics, Statistics and Data in Rushmoor, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rushmoor? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rushmoor:
How much do Airbnb hosts make on average per month in Rushmoor?
The short-term rental market in Rushmoor shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,963 per month
- Strong performing properties (top 25%) make $4,017 or more
- Best-in-class properties (top 10%) achieve $6,521+ monthly
- Entry-level properties (bottom 25%) typically earn around $829
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rushmoor
The market in Rushmoor shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rushmoor
Daily rates in Rushmoor vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $147 per night
- Strong performing properties (top 25%) secure $215 or more
- Best-in-class properties (top 10%) pull in $325+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Rushmoor
Peak Season (July, August, October)
- Revenue peaks at $3768.39 per month
- Occupancy rates reach 57.71%
- Daily rates average $209.13
Shoulder Season
- Revenue averages $3009.94 per month
- Occupancy maintains 44.09%
- Daily rates hold at $191.81
Low Season (November, February, January)
- Revenue drops to $1891.68 per month
- Occupancy decreases to 32.81%
- Daily rates adjust to $174.03
Is it still profitable to do Airbnb in Rushmoor in 2025?
Yes! Rushmoor demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $3010 and The market's 128 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rushmoor
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Farnborough | Farnborough is known for its history in aviation and hosts the famous Farnborough International Airshow. It has good transport links to London and is popular among business travelers. | Farnborough International Airshow, Aviation Parks, Basingstoke Canal, St. Michael's Abbey, Farnborough Airport |
| Aldershot | Aldershot is a historic military town with a growing population and offers various attractions including parks and historical sites. It's accessible to London and surrounding areas, making it attractive for short-term rentals. | Aldershot Military Museum, Connaught Leisure Centre, Manor Park, The Wellington Statue, The Westgate |
| Cove | Cove is a suburban area within Farnborough, known for its family-friendly environment and proximity to nature reserves, making it a peaceful and attractive area for visitors looking to escape the city life. | Cove Green, The Golden Retriever Pub, Surrounding woodlands and parks, Nature trails, Local shops and cafes |
| Blackwater | Blackwater is a small town with a charming village feel, located near the border of Hampshire and Surrey. It has good local amenities and is popular for its picturesque surroundings. | Blackwater Valley Path, Local shops and restaurants, Blackwater Railway Station, Historic buildings, Nearby nature reserves |
| Fleet | Fleet is a popular commuter town with a vibrant community atmosphere. It offers various local amenities and is close to beautiful countryside, making it attractive for both business and leisure visitors. | Fleet Pond, The Heron on the Lake, Local high street shops, Fleet Town Football Club, Queen Mary's College |
| Yateley | Yateley is known for its green spaces and parks, attracting visitors who enjoy outdoor activities. It provides a quiet retreat while being within easy reach of larger towns. | Yateley Common Country Park, Yateley Green, Local nature reserves, Yateley Town Centre, Various walking trails |
| Church Crookham | Church Crookham is a residential area with a mix of scenic beauty and local amenities. It's ideal for visitors seeking a rural experience while still having access to town facilities. | Fleet Pond Nature Reserve, Local parks, Nearby shops, Community events, Walking paths |
| Hawley | Hawley is a quaint village that offers a rural charm while being close to larger towns. It's attractive for visitors looking for a peaceful stay amidst nature and history. | Hawley Lake, Local pubs, Hawley Common, Historical landmarks, Nature walks |
Do you need a license for Airbnb in Rushmoor?
We recommend checking directly with Rushmoor's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rushmoor
Remarkable 7 Bedroom Family House in Farnborough
Entire Place • 8 bedrooms
Huge House, Contractors & Families, Free Parking
Entire Place • 4 bedrooms
Large House, Contractors/Families, 2X Free Parking
Entire Place • 4 bedrooms
Huge House, Contractors/Families, 2X Free Parking
Entire Place • 4 bedrooms
Huge House, Contractors/Families, 2X Free Parking
Entire Place • 4 bedrooms
Rose Cottage, 4 bedrooms, parking 3 cars, garden
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Rushmoor
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fahmid | 12 | $553,518 | 141 | 4.19/5.0 |
| Fahmid | 9 | $409,818 | 166 | 4.58/5.0 |
| Travelnest | 1 | $305,159 | 10 | 5.00/5.0 |
| Travaal | 9 | $175,124 | 37 | 2.47/5.0 |
| Key Sleeps | 2 | $120,018 | 27 | 4.86/5.0 |
| Tia | 2 | $112,403 | 26 | 4.88/5.0 |
| Craig | 2 | $107,599 | 104 | 4.58/5.0 |
| Vincent & Nazar | 2 | $88,624 | 48 | 4.67/5.0 |
| Claire | 1 | $83,550 | 72 | 4.79/5.0 |
| Indy | 2 | $67,745 | 4 | 2.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rushmoor
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.1%), with apartment & condo and house properties comprising 93.0% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (7.1% combined)
Room Capacity Distribution
Analysis of 128 properties in Rushmoor shows that 1 bedroom properties are most prevalent, making up 38.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.1% of all listings.
Key Insights
- Most common: 1 bedroom (38.3%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 64.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 128 properties in Rushmoor reveals that 4 guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.2% of the market.
Key Insights
- Most common capacity: 4 guests (26.6% of market)
- Least common capacity: 1 guest (3.1% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 49.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 128 properties in Rushmoor, the most common availability pattern is 271-366 days (43% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (43%)
- Most common booking duration: 91-180 days (29.7%)
- Properties with high availability (180+ days): 71.1%
- Properties with long-term bookings (180+ days): 29.7%
Minimum Stay Distributions
1 Night
31 listings
26.7% of total
2 Nights
34 listings
29.3% of total
3 Nights
19 listings
16.4% of total
4-6 Nights
17 listings
14.7% of total
7-29 Nights
8 listings
6.9% of total
30+ Nights
7 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.0%
- Mid-length stays (4-6 nights) represent 14.7% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 72.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
41 listings
38% of total
Moderate
27 listings
25% of total
Firm
10 listings
9.3% of total
Strict
30 listings
27.8% of total
Key Insights
- Flexible is the preferred policy at 38.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.0% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 9.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Mar, averaging 62 days
- Shortest booking windows are in Nov, Jan, Sep, averaging 30 days
- Summer shows the longest average booking window at 58 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Sep when lead times are shortest
Popular Airbnb Amenities in Rushmoor
Below is the distribution of amenities across listings in Rushmoor:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.9%) and Australia (1.7%)
- English is the top language at 75.6%, followed by Spanish (8.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rushmoor. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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