Airbnb Market Analytics, Statistics and Data in Rugby, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rugby? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rugby:
How much do Airbnb hosts make on average per month in Rugby?
The short-term rental market in Rugby shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,629 per month
- Strong performing properties (top 25%) make $2,822 or more
- Best-in-class properties (top 10%) achieve $4,786+ monthly
- Entry-level properties (bottom 25%) typically earn around $704
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rugby
The market in Rugby shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rugby
Daily rates in Rugby vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $100 per night
- Strong performing properties (top 25%) secure $149 or more
- Best-in-class properties (top 10%) pull in $208+ per night
- Entry-level properties (bottom 25%) earn around $67
Daily Rate Variations by Month
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Seasonality patterns in Rugby
Peak Season (November, October, May)
- Revenue peaks at $3241.14 per month
- Occupancy rates reach 51.19%
- Daily rates average $151.09
Shoulder Season
- Revenue averages $2394.96 per month
- Occupancy maintains 44.05%
- Daily rates hold at $131.97
Low Season (July, January, February)
- Revenue drops to $1788.16 per month
- Occupancy decreases to 33.17%
- Daily rates adjust to $119.02
Is it still profitable to do Airbnb in Rugby in 2025?
Yes! Rugby demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $2395 and The market's 110 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rugby
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hillmorton | Popular residential area with a mix of family homes and canals. Close to Rugby town centre, great for families and couples looking for a peaceful retreat while still having easy access to amenities. | Rugby School, Caldecott Park, The Rugby Art Gallery and Museum, Rugby Theatre, The River Avon |
| Rugby Town Centre | The bustling heart of Rugby offering numerous shops, restaurants, and cultural attractions. Ideal for travelers who want easy access to entertainment and dining options. | Rugby Central Shopping Centre, The Clock Tower, St. Andrew's Church, Rugby Theatre, The Webb Ellis Rugby Museum |
| New Bilton | A residential neighborhood known for its community vibe and parks. Attracts families and those looking for a quiet stay close to the town centre. | Queen's Park, The Greenway, Local eateries, Brampton Halt, Rugby Golf Club |
| Clifton | A semi-rural area with scenic beauty, great for tourists wanting a relaxing stay. Close to countryside walks and local pubs. | Clifton upon Dunsmore, Wildwood Park, Long Lawford, Local farms, Historic churches |
| Coton House | An expanding neighborhood with modern facilities and easy access to the M6 motorway. Ideal for business travelers and visitors to nearby industrial areas. | Coton House Farm, Golf courses, Parks and open spaces, Eateries, Business parks |
| Brownsover | A family-friendly area with plenty of parks and recreational facilities. Appeals to visitors looking for a suburban experience, away from the town's hustle. | Brownsover Park, Local schools, Nature trails, Community centers, Rugby green spaces |
| Binley Woods | A quaint village atmosphere with access to nature and outdoor activities. Perfect for those seeking tranquility while being close to Rugby. | Binley Woods Park, Local pubs, Cycling paths, Nature reserves, Village shops |
| Rugby’s Historic District | Rich in history and traditional architecture, this area attracts history buffs and those interested in the heritage of England. | The Old Grammar School, Rugby Museum, Historic pubs, Heritage walking tours, St. Andrew's Church |
Do you need a license for Airbnb in Rugby?
We recommend checking directly with Rugby's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rugby
Georgian Lake Mansion with Grounds in Parkland
Entire Place • 8 bedrooms
The Farmhouse
Entire Place • 6 bedrooms
Lily j Rose
Entire Place • 3 bedrooms
Farmhouse Entire Home Self Check In Large grounds
Entire Place • 6 bedrooms
Magical one bedroom woodland retreat
Entire Place • 1 bedroom
Lavender Guest House - Country Getaway
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Rugby
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jane | 1 | $234,952 | 353 | 4.74/5.0 |
| Sandra | 3 | $191,424 | 371 | 4.74/5.0 |
| Cottages | 2 | $118,207 | 25 | 4.92/5.0 |
| Key Sleeps | 4 | $111,945 | 26 | 4.38/5.0 |
| Emma | 4 | $87,873 | 25 | 4.65/5.0 |
| Sofía | 4 | $64,033 | 35 | 4.99/5.0 |
| Lindsey | 1 | $52,563 | 291 | 4.98/5.0 |
| Alec | 1 | $51,254 | 3 | 5.00/5.0 |
| Terri | 3 | $49,055 | 353 | 4.89/5.0 |
| Sarah | 1 | $47,203 | 67 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rugby
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.5%), with house and apartment & condo properties comprising 73.6% of inventory
- Strong specialty sector (20.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (4.5% combined)
Room Capacity Distribution
Analysis of 110 properties in Rugby shows that 1 bedroom properties are most prevalent, making up 41.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 57.3% of all listings.
Key Insights
- Most common: 1 bedroom (41.8%)
- Least common: 5+ bedrooms (4.5%)
- Market concentration: 57.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 110 properties in Rugby reveals that 2 guests properties dominate the market, representing 32.7% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.9% of the market.
Key Insights
- Most common capacity: 2 guests (32.7% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 50.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 110 properties in Rugby, the most common availability pattern is 181-270 days (38.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.5% of properties).
Key Insights
- Most common availability window: 181-270 days (38.2%)
- Most common booking duration: 91-180 days (34.5%)
- Properties with high availability (180+ days): 66.4%
- Properties with long-term bookings (180+ days): 38.2%
Minimum Stay Distributions
1 Night
46 listings
45.1% of total
2 Nights
39 listings
38.2% of total
3 Nights
4 listings
3.9% of total
4-6 Nights
5 listings
4.9% of total
7-29 Nights
5 listings
4.9% of total
30+ Nights
3 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.3%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 87.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
2% of total
Super Strict 30 Days
3 listings
3% of total
Flexible
32 listings
31.7% of total
Moderate
36 listings
35.6% of total
Firm
15 listings
14.9% of total
Strict
13 listings
12.9% of total
Key Insights
- Moderate is the preferred policy at 35.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.3% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 2.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 73 days
- Shortest booking windows are in Oct, Feb, Jan, averaging 40 days
- Summer shows the longest average booking window at 71 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Rugby
Below is the distribution of amenities across listings in Rugby:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.9%) and Australia (1.6%)
- English is the top language at 80%, followed by French (6.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rugby. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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