Ross-on-Wye Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Ross-on-Wye in 2025? Explore comprehensive Airbnb analytics for Ross-on-Wye, England, United Kingdom to uncover income potential. This 2025 STR market report for Ross-on-Wye, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Ross-on-Wye, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ross-on-Wye Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ross-on-Wye Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ross-on-Wye (2025)
Understanding the monthly revenue variations for Airbnb listings in Ross-on-Wye is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ross-on-Wye is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ross-on-Wye across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,776 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,315 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,374, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ross-on-Wye
Ross-on-Wye Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ross-on-Wye STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ross-on-Wye:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ross-on-Wye
Average Daily Rate (ADR) Airbnb Trends in Ross-on-Wye (2025)
Effective short term rental pricing strategy in Ross-on-Wye involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ross-on-Wye typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $420+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Ross-on-Wye
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Airbnb Seasonality Analysis & Trends in Ross-on-Wye (2025)
Peak Season (August, July, June)
- Revenue averages $4,226 per month
- Occupancy rates average 61.4%
- Daily rates average $210
Shoulder Season
- Revenue averages $3,162 per month
- Occupancy maintains around 50.6%
- Daily rates hold near $198
Low Season (January, February, March)
- Revenue drops to average $2,374 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $193
Seasonality Insights for Ross-on-Wye
- The Airbnb seasonality in Ross-on-Wye shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ross-on-Wye's highest earning potential, with monthly revenues capable of climbing to $4,509, occupancy reaching a high of 63.4%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,041, occupancy could drop to 31.2%, and ADRs may adjust down to $192.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ross-on-Wye.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ross-on-Wye seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ross-on-Wye (2025)
Exploring the top neighborhoods for short-term rentals in Ross-on-Wye? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Town Centre | The heart of Ross-on-Wye, filled with charming streets, historic buildings, and a range of shops and restaurants. A great spot for tourists who want to explore local culture and history. | Ross Castle, The Old Man of Ross, The Market House, The River Wye, St Mary’s Church |
| Wye Valley | Nestled in an Area of Outstanding Natural Beauty, this area offers stunning landscapes and outdoor activities. Popular with nature lovers and those seeking tranquility away from busy urban areas. | Wye Way Path, Symonds Yat Rock, Forest of Dean, The River Wye, Biblins Bridge |
| Museums and Cultural Sites | Ross-on-Wye is home to several museums and cultural attractions that appeal to families and history buffs. Ideal for guests interested in the local heritage and community. | The Ross-on-Wye Museum, The Herefordshire Lore Museum, The Parish Church of St Mary |
| River Wye | A scenic area along the River Wye, popular for canoeing, fishing, and walking. Attracts adventure seekers and those wanting to enjoy nature. | Canoeing on the River Wye, Walking along the river banks, Fishing spots |
| Outdoor Activities | Proximity to many outdoor activities including cycling and hiking makes this area attractive for active guests and families looking for adventure. | The Forest of Dean, Wye Valley Walk, Cycling routes available, Kayaking |
| Local Pubs and Restaurants | Ross-on-Wye has a vibrant food and drink scene with many local pubs and restaurants offering unique culinary experiences. Great for guests looking to experience local cuisine. | The Royal Hotel, The Bunch of Carrots, The Chase Hotel, The Hope & Anchor |
| Shopping District | The High Street offers a variety of shops, local boutiques, and cafes, perfect for guests who want to experience local shopping and leisure activities. | High Street shops, Local markets, Cafes and bakeries |
| Nearby Attractions | Close proximity to attractions such as the Forest of Dean and the Malvern Hills makes this area ideal for guests looking to explore more of the UK countryside. | Forest of Dean, The Malverns, Symonds Yat, Chepstow Castle |
Understanding Airbnb License Requirements & STR Laws in Ross-on-Wye (2025)
While Ross-on-Wye, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ross-on-Wye to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ross-on-Wye (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ross-on-Wyebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Roundhouse
Entire Place • N/A
A luxurious family home with picturesque views
Entire Place • 4 bedrooms
Bedbugs
Entire Place • 4 bedrooms
Montague House Town Centre sleeps up to 12 guests
Entire Place • 5 bedrooms
Old Forge Cottage, town house with character
Entire Place • 4 bedrooms
Boutique 2 bedroom house with river view!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ross-on-Wye (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ross-on-Wye based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 3 | $162,628 | 51 | 4.89/5.0 |
| Edi | 1 | $158,322 | 46 | 5.00/5.0 |
| Katherine | 1 | $118,142 | 45 | 4.91/5.0 |
| Thomas | 3 | $101,561 | 53 | 4.91/5.0 |
| Michelle | 1 | $65,525 | 95 | 4.48/5.0 |
| Zoe | 1 | $58,037 | 151 | 4.99/5.0 |
| Emma | 1 | $50,447 | 26 | 4.92/5.0 |
| Syd | 2 | $46,621 | 151 | 5.00/5.0 |
| David | 1 | $43,012 | 298 | 4.96/5.0 |
| Sarah | 1 | $35,563 | 161 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ross-on-Wye.
Dive Deeper: Advanced Ross-on-Wye STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ross-on-Wye. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoss-on-Wye Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ross-on-Wye
- The Ross-on-Wye Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ross-on-Wye, House properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 61.5% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 2.6%) offer potential for unique stay experiences.
Ross-on-Wye Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ross-on-Wye
- The dominant room capacity in Ross-on-Wye is 2 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.0% of the active Airbnb listings in Ross-on-Wye, indicating a high concentration in these sizes.
- A significant 30.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ross-on-Wye.
Ross-on-Wye Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ross-on-Wye
- The most common guest capacity trend in Ross-on-Wye vacation rentals is listings accommodating 2 guests (30.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ross-on-Wye STR market, accounting for 56.4% of listings.
- 30.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ross-on-Wye.
- On average, properties in Ross-on-Wye are equipped to host 3.9 guests.
Ross-on-Wye Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ross-on-Wye
- The most common availability pattern in Ross-on-Wye falls within the 181-270 days range, representing 43.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ross-on-Wye (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ross-on-Wye Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
25.6% of total
2 Nights
17 listings
43.6% of total
3 Nights
2 listings
5.1% of total
30+ Nights
10 listings
25.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ross-on-Wye is 2 Nights, adopted by 43.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.2%) of the Ross-on-Wye Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.6%) caters to monthly stays (30+ nights) in Ross-on-Wye, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.6% of Ross-on-Wye hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ross-on-Wye.
Ross-on-Wye Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
7.9% of total
Flexible
13 listings
34.2% of total
Moderate
8 listings
21.1% of total
Firm
8 listings
21.1% of total
Strict
6 listings
15.8% of total
Cancellation Policy Insights for Ross-on-Wye
- The prevailing Airbnb cancellation policy trend in Ross-on-Wye is Flexible, used by 34.2% of listings.
- There's a relatively balanced mix between guest-friendly (55.3%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.2% market standard in Ross-on-Wye.
- Regularly review your cancellation policy against competitors and market demand shifts in Ross-on-Wye.
Ross-on-Wye STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ross-on-Wye
- The overall average booking lead time for vacation rentals in Ross-on-Wye is 56 days.
- Guests book furthest in advance for stays during May (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Ross-on-Wye.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Ross-on-Wye averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ross-on-Wye (2025)
Amenity Prevalence
Amenity Insights for Ross-on-Wye
- Essential amenities in Ross-on-Wye that guests expect include: Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Bed linens, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ross-on-Wye: Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like Hangers or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ross-on-Wye to stay competitive.
Ross-on-Wye Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ross-on-Wye
- The typical guest profile for Airbnb in Ross-on-Wye consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.9% of guests.
- Key international markets include United Kingdom (91.9%) and Australia (2.9%).
- Top languages spoken are English (72.6%) followed by French (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ross-on-Wye Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chew Magna | 13 | $7,297 | $433.02 | 45% |
| Long Sutton | 16 | $6,524 | $420.72 | 42% |
| Englishcombe | 15 | $6,504 | $537.31 | 51% |
| Lambourn | 12 | $6,211 | $675.37 | 32% |
| Dinton | 10 | $5,384 | $274.24 | 60% |
| Ashley | 13 | $5,244 | $366.62 | 53% |
| Kintbury | 10 | $5,121 | $265.58 | 55% |
| Southerndown | 14 | $5,070 | $398.27 | 47% |
| Freshford | 13 | $4,676 | $291.62 | 54% |
| Oldland Common | 14 | $4,494 | $422.38 | 37% |