Airbnb Market Analytics, Statistics and Data in Reigate and Banstead, England, United Kingdom

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Reigate and Banstead? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Reigate and Banstead:

Average Daily Rate

$174

Occupancy Rate

46.94%

Annual Revenue

$22,346

Revenue Growth YoY

-0.51%

Best Month

October

Worst Month

January

Regulation

Low

Active Listings

182

How much do Airbnb hosts make on average per month in Reigate and Banstead?

The short-term rental market in Reigate and Banstead shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,900 per month
Strong performing properties (top 25%) make $3,357 or more
Best-in-class properties (top 10%) achieve $5,119+ monthly
Entry-level properties (bottom 25%) typically earn around $965

Revenue Variations by Month

Occupancy Rates Throughout the Year in Reigate and Banstead

The market in Reigate and Banstead shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 46% occupancy rates
Strong performing properties (top 25%) achieve 70% or higher
Best-in-class properties (top 10%) reach 86%+occupancy
Entry-level properties (bottom 25%) average around 22%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Reigate and Banstead

Daily rates in Reigate and Banstead vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $128 per night
Strong performing properties (top 25%) secure $181 or more
Best-in-class properties (top 10%) pull in $278+ per night
Entry-level properties (bottom 25%) earn around $73

Daily Rate Variations by Month

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Seasonality patterns in Reigate and Banstead

Peak Season (October, June, May)

Revenue peaks at $3056.15 per month
Occupancy rates reach 56.01%
Daily rates average $179.57

Shoulder Season

Revenue averages $2579.77 per month
Occupancy maintains 46.81%
Daily rates hold at $166.08

Low Season (December, February, January)

Revenue drops to $1654.94 per month
Occupancy decreases to 32.88%
Daily rates adjust to $154.60

Is it still profitable to do Airbnb in Reigate and Banstead in 2025?

Yes! Reigate and Banstead demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $2580 and The market's 182 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Reigate and Banstead

Area	Why Choose This Area	Key Attractions
Reigate Town Centre	Reigate Town Centre offers a charming blend of history and modern amenities, making it appealing for both tourists and business travelers. Its proximity to local shops, cafes, and historic sites adds to its attraction as an Airbnb location.	Reigate Castle, Priory Park, Reigate Heath, Barley Mow Pub, The Bell Street Market
Banstead Village	Banstead Village is a picturesque area with a charming high street and plenty of green spaces. It's an excellent choice for families and those seeking a quiet getaway while still being close to London.	Banstead Common, Nonsuch Park, The Village Square, All Saints Church, Banstead Cricket Club
Epsom Downs	Known for its beautiful countryside and the famous Epsom Downs Racecourse, this area attracts visitors during race events and is also a popular choice for outdoor enthusiasts.	Epsom Downs Racecourse, Epsom Downs Park, Dorking Golf Club, The Racehorse Pub, Walking trails with scenic views
Horley	Horley is conveniently located near Gatwick Airport and offers a variety of accommodations for travelers flying in or out. Its accessibility makes it a great spot for short stays.	Horley Town Centre, Gatwick Airport, The Railway Hotel, Horley Recreation Ground, Local parks and gardens
Chipstead	Chipstead is a quaint village known for its scenic beauty and tranquil environment. It appeals to guests looking for a peaceful retreat while still having access to nearby attractions.	Chipstead Lake, Chipstead Golf Club, The Plough Pub, Local nature trails, Historic village charm
Tadworth	Tadworth offers a suburban feel with a range of accommodations. It's ideal for families and those looking to explore the Surrey Hills while having easy access to larger towns.	Tadworth Train Station, The Tadworth Court Pub, Local parks, Surrey Hills AONB, Tadworth Village
Kingswood	Kingswood is an affluent area with a village atmosphere, making it attractive for guests seeking luxury and comfort in a peaceful setting while being near key attractions.	Kingswood Golf Club, Kingswood Village, Local shops and eateries, Nature reserves, Access to larger towns
Redhill	Redhill serves as a key transportation hub with good rail links to London. It offers a mix of city and suburban living, attracting both business and leisure travelers.	Redhill Aerodrome, The Belfry Shopping Centre, Redhill Memorial Park, Local dining options, Cultural events in the area

Do you need a license for Airbnb in Reigate and Banstead?

$176.45

Daily Rate

Top Performing Professional Hosts in Reigate and Banstead

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Kingswood Manor	2	$320,147	108	4.79/5.0
Richard	6	$170,597	236	4.86/5.0
Robert	5	$156,599	89	4.72/5.0
LGW Short Lets	6	$131,585	65	4.15/5.0
Abi	2	$121,110	669	5.00/5.0
Michelle	1	$103,010	14	5.00/5.0
Cristina	3	$99,603	279	4.94/5.0
Nduka	2	$87,884	110	4.82/5.0
Alison	3	$86,716	167	4.93/5.0
Jeremy	1	$79,860	86	4.93/5.0

Additional analytics on vacation rental, real estate, short term rental data in Reigate and Banstead

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (68.7%), with house and apartment & condo properties comprising 78.6% of inventory
Strong specialty sector (15.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in unique stays, outdoor & mobile segments (4.4% combined)

Room Capacity Distribution

Analysis of 182 properties in Reigate and Banstead shows that 1 bedroom properties are most prevalent, making up 47.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.7% of all listings.

Key Insights

Most common: 1 bedroom (47.3%)
Least common: 4 bedrooms (3.3%)
Market concentration: 68.7% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 182 properties in Reigate and Banstead reveals that 2 guests properties dominate the market, representing 29.1% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 51.1% of the market.

Key Insights

Most common capacity: 2 guests (29.1% of market)
Least common capacity: 7 guests (1.1% of market)
Average guest capacity: 3.0 guests per property
Market concentration: 51.1% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 182 properties in Reigate and Banstead, the most common availability pattern is 271-366 days (36.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28% of properties).

Key Insights

Most common availability window: 271-366 days (36.8%)
Most common booking duration: 181-270 days (28%)
Properties with high availability (180+ days): 59.3%
Properties with long-term bookings (180+ days): 41.2%

Minimum Stay Distributions

1 Night (50%)

1 Night

84 listings

50% of total

2 Nights (16.7%)

2 Nights

28 listings

16.7% of total

3 Nights (13.7%)

3 Nights

23 listings

13.7% of total

4-6 Nights (11.3%)

4-6 Nights

19 listings

11.3% of total

7-29 Nights (4.8%)

7-29 Nights

8 listings

4.8% of total

30+ Nights (3.6%)

30+ Nights

6 listings

3.6% of total

Key Insights

Short stays (1-2 nights) dominate the market at 66.7%
Mid-length stays (4-6 nights) represent 11.3% of listings
Monthly+ stays (3.6%) suggest a stable extended-stay market
High market flexibility with 80.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (0.7%)

Super Strict 60 Days

1 listings

0.7% of total

Refundable (0.7%)

Refundable

1 listings

0.7% of total

Flexible (31.4%)

Flexible

48 listings

31.4% of total

Moderate (29.4%)

Moderate

45 listings

29.4% of total

Firm (11.8%)

Firm

18 listings

11.8% of total

Strict (26.1%)

Strict

40 listings

26.1% of total

Key Insights

Flexible is the preferred policy at 31.4% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 60.8% of the market
Strong market consensus around Flexible policies
Refundable policies are least common at 0.7% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, May, Jul, averaging 60 days
Shortest booking windows are in Oct, Nov, Feb, averaging 36 days
Summer shows the longest average booking window at 56 days, while Fall has the shortest at 40 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Oct-Feb when lead times are shortest

Popular Airbnb Amenities in Reigate and Banstead

Below is the distribution of amenities across listings in Reigate and Banstead:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 61.4% of total guests, indicating a significant local market share.
Primary international markets: United States (14.4%) and Canada (6.8%)
English is the top language at 71.3%, followed by Spanish (10.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United States and Canada
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Reigate and Banstead. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Dorney	12	$8,798	$645.14	45%
Lambourn	11	$6,432	$680.78	28%
City of Westminster	1,350	$6,261	$490.13	52%
Old Windsor	22	$5,182	$339.50	56%
Flore	10	$4,958	$357.85	43%
Wraysbury	14	$4,915	$395.34	46%
Dinton	11	$4,526	$232.69	58%
Kintbury	12	$4,268	$247.81	56%
Hambleden	24	$4,154	$397.83	42%
Nettlestone	27	$4,070	$394.28	43%

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