Airbnb Market Analytics, Statistics and Data in Preston, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Preston? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Preston:
How much do Airbnb hosts make on average per month in Preston?
The short-term rental market in Preston shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,249 per month
- Strong performing properties (top 25%) make $2,356 or more
- Best-in-class properties (top 10%) achieve $3,323+ monthly
- Entry-level properties (bottom 25%) typically earn around $581
Revenue Variations by Month
Occupancy Rates Throughout the Year in Preston
The market in Preston shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Preston
Daily rates in Preston vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $109 per night
- Strong performing properties (top 25%) secure $149 or more
- Best-in-class properties (top 10%) pull in $196+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Preston
Peak Season (July, March, April)
- Revenue peaks at $1785.36 per month
- Occupancy rates reach 44.83%
- Daily rates average $133.87
Shoulder Season
- Revenue averages $1629.96 per month
- Occupancy maintains 38.55%
- Daily rates hold at $125.60
Low Season (February, December, January)
- Revenue drops to $1263.25 per month
- Occupancy decreases to 31.33%
- Daily rates adjust to $116.79
Is it still profitable to do Airbnb in Preston in 2025?
Yes! Preston demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 39% and monthly revenue averaging $1630 and With 224 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Preston
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The heart of Preston, known for its cultural landmarks, shopping, and dining options. Ideal for travelers looking to explore the city's vibrant atmosphere and amenities. | Guild Hall, Preston Market, Avenham Park, Harris Museum and Art Gallery, St. Walburge's Church |
| Fulwood | A suburban area with a family-friendly environment, offering parks and good schools. Attracts families and business travelers looking for a quieter stay just outside the city center. | Moor Park, Preston Golf Club, Fulwood Park |
| Deepdale | Home to Preston North End Football Club, this area appeals to sports fans and visitors during match days, making it a unique option for short-term stays during football seasons. | Deepdale Stadium, Proud Preston, Local shops and cafes |
| Penwortham | A picturesque suburb located just south of Preston, known for its parks and riverside walks. Ideal for those seeking nature and tranquility while still being close to city amenities. | Penwortham Park, River Ribble, Local cafes and restaurants |
| Ribbleton | A residential area with affordable accommodation options. Attracts budget travelers and those looking for longer stays in Preston with easy access to the city. | Marl Pits Park, Ribbleton Park, Local shops |
| Lancaster Road | A bustling area lined with shops and restaurants. Popular with young professionals and students from the nearby university, creating a vibrant community atmosphere. | University of Central Lancashire, Campus locations, Shops and eateries |
| Bamber Bridge | Another suburban location favored for its transport links and community feel. Attracts families and those working in and around Preston. | Bamber Bridge Park, Local pubs and shops, Transport links |
| Moor Park | A large public park offering leisure activities and beautiful green spaces, appealing to visitors and locals looking for recreation and relaxation in nature. | Moor Park Gardens, Sports facilities, Walking trails |
Do you need a license for Airbnb in Preston?
We recommend checking directly with Preston's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Preston
Woodpecker Cottage
Entire Place • 2 bedrooms
Heritage house, close to park and town centre
Entire Place • 5 bedrooms
Rural hot tub escape at Beacon Fell
Entire Place • 2 bedrooms
The Nut House
Entire Place • 1 bedroom
Woodcutters cabin
Entire Place • 1 bedroom
Cheerful Home near Preston train station & Uclan
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Preston
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helen & Ally | 14 | $278,130 | 222 | 3.87/5.0 |
| Studio Stay Preston | 18 | $173,580 | 226 | 3.40/5.0 |
| John | 8 | $164,216 | 1529 | 4.89/5.0 |
| Zulf & Oves | 19 | $161,034 | 396 | 4.78/5.0 |
| Cottages | 6 | $146,806 | 55 | 3.27/5.0 |
| Andrew | 7 | $145,782 | 1666 | 4.90/5.0 |
| Natalie | 12 | $138,950 | 50 | 2.77/5.0 |
| Heather | 6 | $125,990 | 154 | 4.80/5.0 |
| Smooth Stays | 6 | $96,170 | 18 | 1.62/5.0 |
| Sirina | 4 | $78,297 | 27 | 3.48/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Preston
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.4%), with apartment & condo and house properties comprising 90.1% of inventory
- Untapped potential in others, outdoor & mobile segments (1.8% combined)
Room Capacity Distribution
Analysis of 224 properties in Preston shows that 1 bedroom properties are most prevalent, making up 50.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.2% of all listings.
Key Insights
- Most common: 1 bedroom (50.9%)
- Least common: 4 bedrooms (3.6%)
- Market concentration: 73.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 224 properties in Preston reveals that 2 guests properties dominate the market, representing 41.1% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 64.3% of the market.
Key Insights
- Most common capacity: 2 guests (41.1% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 64.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 224 properties in Preston, the most common availability pattern is 271-366 days (49.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.6% of properties).
Key Insights
- Most common availability window: 271-366 days (49.1%)
- Most common booking duration: 91-180 days (28.6%)
- Properties with high availability (180+ days): 75.0%
- Properties with long-term bookings (180+ days): 25.9%
Minimum Stay Distributions
1 Night
80 listings
39.8% of total
2 Nights
47 listings
23.4% of total
3 Nights
17 listings
8.5% of total
4-6 Nights
17 listings
8.5% of total
7-29 Nights
23 listings
11.4% of total
30+ Nights
17 listings
8.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.2%
- Mid-length stays (4-6 nights) represent 8.5% of listings
- Monthly+ stays (8.5%) suggest a stable extended-stay market
- High market flexibility with 71.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0.6% of total
Super Strict 30 Days
1 listings
0.6% of total
Super Strict 60 Days
8 listings
4.4% of total
Non-refundable
1 listings
0.6% of total
Flexible
42 listings
23.2% of total
Moderate
69 listings
38.1% of total
Firm
28 listings
15.5% of total
Strict
31 listings
17.1% of total
Key Insights
- Moderate is the preferred policy at 38.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.3% of the market
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Sep, Aug, averaging 58 days
- Shortest booking windows are in Feb, Jul, Jan, averaging 36 days
- Spring shows the longest average booking window at 50 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 50 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Preston
Below is the distribution of amenities across listings in Preston:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5%) and Australia (2.7%)
- English is the top language at 79%, followed by Spanish (8.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.4%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Preston. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Abbeycwmhir | 10 | $4,525 | $259.34 | 51% |
| Seascale | 11 | $4,489 | $357.98 | 45% |
| Waverton | 18 | $4,473 | $491.43 | 32% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
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