Airbnb Market Analytics, Statistics and Data in Pickering, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pickering? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pickering:
How much do Airbnb hosts make on average per month in Pickering?
The short-term rental market in Pickering shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,546 per month
- Strong performing properties (top 25%) make $4,002 or more
- Best-in-class properties (top 10%) achieve $6,282+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,310
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pickering
The market in Pickering shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pickering
Daily rates in Pickering vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $199 per night
- Strong performing properties (top 25%) secure $316 or more
- Best-in-class properties (top 10%) pull in $438+ per night
- Entry-level properties (bottom 25%) earn around $142
Daily Rate Variations by Month
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Seasonality patterns in Pickering
Peak Season (August, July, June)
- Revenue peaks at $4414.29 per month
- Occupancy rates reach 56.69%
- Daily rates average $299.87
Shoulder Season
- Revenue averages $3136.08 per month
- Occupancy maintains 44.46%
- Daily rates hold at $262.46
Low Season (November, February, January)
- Revenue drops to $1985.93 per month
- Occupancy decreases to 28.99%
- Daily rates adjust to $232.66
Is it still profitable to do Airbnb in Pickering in 2025?
Yes! Pickering demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $3136 and The market's 116 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pickering
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Parkside | A family-friendly neighborhood with parks and proximity to schools, attracting families and long-term visitors looking for a quiet stay. | Ridgewood Park, Pickering Town Centre, Wildlife Parks, Local cafes, Walking trails |
| Old Town Pickering | Historic area with charming architecture and a vibrant community atmosphere. Great for guests who appreciate history and local culture. | Pickering Castle, North Yorkshire Moors Railway, Easby Abbey, Local shops and pubs |
| Thornton Le Dale | Picturesque village known for its scenic beauty and traditional Yorkshire charm. Perfect for guests looking for a rural retreat close to nature. | Thornton le Dale village green, The Old Mill, Walking trails, Village shops and cafes |
| Eastfield | Residential area close to the coast, making it accessible for visitors looking to enjoy beach activities and local attractions. | Scarborough Beach, Filey Bay, Local restaurants, Seaside attractions |
| Bramley | Offers a more suburban feel with easy access to shopping and local amenities. Suitable for longer stays and families. | Local shopping centre, Parks, Community events |
| Dykeheads | Rural area offering serene landscapes and outdoor activities, attracting nature lovers and hiking enthusiasts. | Great Ayton Moor, Hiking trails, Scenic views |
| Pickering’s Market Place | A bustling area with shops, eateries, and community events. Ideal for those who enjoy being in the heart of town. | Local markets, Cafes, Shopping opportunities, Event spaces |
| Kirkbymoorside | Cute market town with access to both countryside and vibrant local culture. Great for guests seeking an authentic Yorkshire experience. | Kirkbymoorside Market, Local distilleries, Scenic walking routes |
Do you need a license for Airbnb in Pickering?
We recommend checking directly with Pickering's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pickering
Ancient Watermill in idyllic location.
Entire Place • 5 bedrooms
Exceptional Goathland House, West View Mews
Entire Place • 3 bedrooms
3 Railway Cottage Pickering , Hot Tub, Pets all'd
Entire Place • 2 bedrooms
Celebration stay for Hen’s & families- hot tub
Entire Place • 4 bedrooms
Stay Sunnyside - architect designed holiday home
Entire Place • 4 bedrooms
Exceptional Grosmont Cottage, West View Mews
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Pickering
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 17 | $371,606 | 81 | 2.81/5.0 |
| Dale | 7 | $276,188 | 179 | 4.59/5.0 |
| Kirsty Elizabeth | 2 | $193,909 | 60 | 4.92/5.0 |
| Michael | 1 | $139,321 | 35 | 4.89/5.0 |
| Robert | 2 | $112,137 | 44 | 5.00/5.0 |
| Jenny | 1 | $101,830 | 139 | 4.92/5.0 |
| High Oaks | 15 | $99,530 | 145 | 4.63/5.0 |
| Karen | 2 | $98,882 | 234 | 4.94/5.0 |
| Michael | 1 | $96,548 | 15 | 5.00/5.0 |
| Gillian | 1 | $82,078 | 46 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pickering
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.1%), with house and outdoor & mobile properties comprising 90.6% of inventory
- Untapped potential in boutique & hotels, others segments (3.4% combined)
Room Capacity Distribution
Analysis of 116 properties in Pickering shows that 2 bedrooms properties are most prevalent, making up 42.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 69.8% of all listings.
Key Insights
- Most common: 2 bedrooms (42.2%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 69.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 116 properties in Pickering reveals that 4 guests properties dominate the market, representing 40.5% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 59.5% of the market.
Key Insights
- Most common capacity: 4 guests (40.5% of market)
- Least common capacity: 3 guests (0.9% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 59.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 116 properties in Pickering, the most common availability pattern is 271-366 days (47.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (24.1% of properties).
Key Insights
- Most common availability window: 271-366 days (47.4%)
- Most common booking duration: 181-270 days (24.1%)
- Properties with high availability (180+ days): 64.7%
- Properties with long-term bookings (180+ days): 36.2%
Minimum Stay Distributions
1 Night
38 listings
40% of total
2 Nights
17 listings
17.9% of total
3 Nights
19 listings
20% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
2 listings
2.1% of total
30+ Nights
18 listings
18.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.9%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (18.9%) suggest a stable extended-stay market
- High market flexibility with 77.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
26 listings
28.6% of total
Flexible
8 listings
8.8% of total
Moderate
15 listings
16.5% of total
Firm
24 listings
26.4% of total
Strict
18 listings
19.8% of total
Key Insights
- Super Strict 60 Days is the preferred policy at 28.6% of listings
- The market shows a balanced distribution between guest-friendly (25.3%) and strict (46.2%) policies
- Strong market consensus around Super Strict 60 Days policies
- Flexible policies are least common at 8.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 60 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 110 days
- Shortest booking windows are in Mar, Nov, Feb, averaging 60 days
- Summer shows the longest average booking window at 100 days, while Fall has the shortest at 69 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 100 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Pickering
Every property in Pickering comes standard with Heating, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.4% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (1.6%) and United States (1.6%)
- English is the top language at 87.9%, followed by French (5.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Australia and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pickering. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Holy Island | 10 | $4,743 | $277.73 | 59% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Bishop Monkton | 10 | $4,208 | $285.84 | 50% |
| Aldbrough | 14 | $3,919 | $364.36 | 35% |
| Southburn | 18 | $3,903 | $222.68 | 48% |
| Ravensworth | 10 | $3,846 | $201.91 | 59% |
| Hutton Sessay | 14 | $3,803 | $607.74 | 25% |
| Ellingham | 15 | $3,633 | $258.29 | 55% |
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