Peterborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Peterborough in 2025? Explore comprehensive Airbnb analytics for Peterborough, England, United Kingdom to uncover income potential. This 2025 STR market report for Peterborough, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 304 active listings.
Whether you're considering an Airbnb investment in Peterborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Peterborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Peterborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Peterborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Peterborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Peterborough is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Peterborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,149+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,866 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $919 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $413, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Peterborough
Peterborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Peterborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Peterborough:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Peterborough
Average Daily Rate (ADR) Airbnb Trends in Peterborough (2025)
Effective short term rental pricing strategy in Peterborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Peterborough typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Peterborough
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Airbnb Seasonality Analysis & Trends in Peterborough (2025)
Peak Season (September, April, October)
- Revenue averages $1,529 per month
- Occupancy rates average 36.1%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,343 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $140
Low Season (January, February, November)
- Revenue drops to average $1,150 per month
- Occupancy decreases to average 31.6%
- Daily rates adjust to average $135
Seasonality Insights for Peterborough
- The Airbnb seasonality in Peterborough shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Peterborough's highest earning potential, with monthly revenues capable of climbing to $1,624, occupancy reaching a high of 38.7%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,093, occupancy could drop to 29.1%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Peterborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Peterborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Peterborough (2025)
Exploring the top neighborhoods for short-term rentals in Peterborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Peterborough, perfect for business travelers and tourists. Offers a blend of shopping, dining, and cultural attractions. | Peterborough Cathedral, Queensgate Shopping Centre, Ferry Meadows Country Park, Museum and Art Gallery, Central Park |
| Werrington | A popular suburban area close to the city with family-friendly parks and amenities. Attractive to families and longer-term stays. | Werrington Village Centre, Werrington Green, local parks, schools, community facilities |
| Folkestone Green | An emerging area known for its housing and good transport links. Appealing to both workers commuting to the city and families alike. | Folkestone Park, local shops, community centers, schools, recreational facilities |
| Stanground | A desirable residential area with a strong community feel. Good for families and those looking for quieter stays. | Stanground Lock, local shops, parks, community events, schools |
| Hampton | A growing suburb with new developments and amenities. Popular for families and those seeking a modern living environment. | Hampton Lakes Nature Reserve, local amenities, community centers, parks, schools |
| Thorpe Road | Close to the city center and railway station, ideal for travelers needing quick access to transport links and city attractions. | Thorpe Meadows, local restaurants, city center accessibility, business venues, parks |
| Orton Waterville | A pleasant area on the outskirts of Peterborough, known for its green spaces and family-friendly atmosphere. Great for longer stays. | Ferry Meadows, local shops, community parks, education facilities, nature reserves |
| Netherton | A quiet residential area with good amenities and proximity to local parks. Attractive for families and workers. | Netherton Park, local schools, shopping areas, community centers, leisure facilities |
Understanding Airbnb License Requirements & STR Laws in Peterborough (2025)
While Peterborough, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Peterborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Peterborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Peterboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful spacious period home close to centre
Entire Place • 4 bedrooms
Progressive House - 5 Bedrooms inc Study & Garden
Entire Place • 4 bedrooms
Bayard Luxury Penthouse Duplex
Entire Place • 2 bedrooms
Large and tranquil property near town centre
Entire Place • 4 bedrooms
The Grace House Entire 4bed detached
Entire Place • 4 bedrooms
Hampton 3-bedroom Entire house-parking-Wi-fi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Peterborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Peterborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| DH ApartHotels | 46 | $276,844 | 177 | 4.28/5.0 |
| Next Move Stays | 17 | $166,037 | 225 | 4.12/5.0 |
| Michelle | 7 | $139,312 | 73 | 4.50/5.0 |
| Klarok Accommodation | 7 | $127,553 | 70 | 4.89/5.0 |
| Murtaza | 8 | $117,547 | 95 | 4.73/5.0 |
| Fareed | 8 | $113,302 | 486 | 4.75/5.0 |
| Moneesha | 15 | $104,615 | 295 | 4.33/5.0 |
| Fiona | 2 | $88,957 | 271 | 5.00/5.0 |
| Rachael | 7 | $66,880 | 82 | 4.50/5.0 |
| Your Lettings | 6 | $62,672 | 49 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Peterborough.
Dive Deeper: Advanced Peterborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Peterborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPeterborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Peterborough
- The Peterborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.4% of the 304 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Peterborough, House properties are the most common (49%), reflecting the local real estate landscape.
- Houses represent a significant 49% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 3.6%) offer potential for unique stay experiences.
Peterborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Peterborough
- The dominant room capacity in Peterborough is 1 bedroom listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.7% of the active Airbnb listings in Peterborough, indicating a high concentration in these sizes.
- A significant 27.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Peterborough.
Peterborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Peterborough
- The most common guest capacity trend in Peterborough vacation rentals is listings accommodating 2 guests (17.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Peterborough STR market, accounting for 34.2% of listings.
- 29.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Peterborough.
- On average, properties in Peterborough are equipped to host 3.8 guests.
Peterborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Peterborough
- The most common availability pattern in Peterborough falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Peterborough (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Peterborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
76 listings
25.9% of total
2 Nights
87 listings
29.6% of total
3 Nights
14 listings
4.8% of total
4-6 Nights
11 listings
3.7% of total
7-29 Nights
25 listings
8.5% of total
30+ Nights
81 listings
27.6% of total
Key Insights
- The most prevalent minimum stay requirement in Peterborough is 2 Nights, adopted by 29.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.6%) caters to monthly stays (30+ nights) in Peterborough, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.6% of Peterborough hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Peterborough.
Peterborough Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.7% of total
Refundable
2 listings
0.7% of total
Non-refundable
3 listings
1% of total
Super Strict 30 Days
2 listings
0.7% of total
Flexible
119 listings
41% of total
Moderate
47 listings
16.2% of total
Firm
53 listings
18.3% of total
Strict
62 listings
21.4% of total
Cancellation Policy Insights for Peterborough
- The prevailing Airbnb cancellation policy trend in Peterborough is Flexible, used by 41% of listings.
- There's a relatively balanced mix between guest-friendly (57.2%) and stricter (39.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41% market standard in Peterborough.
- Regularly review your cancellation policy against competitors and market demand shifts in Peterborough.
Peterborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Peterborough
- The overall average booking lead time for vacation rentals in Peterborough is 22 days.
- Guests book furthest in advance for stays during May (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (25 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Peterborough.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Peterborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Peterborough (2025)
Amenity Prevalence
Amenity Insights for Peterborough
- Essential amenities in Peterborough that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Peterborough: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Peterborough to stay competitive.
Peterborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Peterborough
- The typical guest profile for Airbnb in Peterborough consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.1% of guests.
- Key international markets include United Kingdom (86.1%) and United States (3.3%).
- Top languages spoken are English (63.7%) followed by French (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Peterborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,190 | $685.49 | 40% |
| Lambourn | 12 | $6,211 | $675.37 | 32% |
| City of Westminster | 1,606 | $5,784 | $500.08 | 50% |
| Dinton | 10 | $5,384 | $274.24 | 60% |
| Kintbury | 10 | $5,121 | $265.58 | 55% |
| Appleby | 10 | $4,983 | $373.80 | 45% |
| Wraysbury | 18 | $4,730 | $421.13 | 47% |
| Stamford Bridge | 12 | $4,687 | $404.52 | 39% |
| Alderbury | 21 | $4,376 | $350.87 | 45% |
| Old Windsor | 23 | $4,091 | $357.83 | 54% |