Airbnb Market Analytics, Statistics and Data in Peterborough, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Peterborough? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Peterborough:
How much do Airbnb hosts make on average per month in Peterborough?
The short-term rental market in Peterborough shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,252 per month
- Strong performing properties (top 25%) make $2,570 or more
- Best-in-class properties (top 10%) achieve $4,098+ monthly
- Entry-level properties (bottom 25%) typically earn around $491
Revenue Variations by Month
Occupancy Rates Throughout the Year in Peterborough
The market in Peterborough shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Peterborough
Daily rates in Peterborough vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $120 per night
- Strong performing properties (top 25%) secure $167 or more
- Best-in-class properties (top 10%) pull in $225+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Peterborough
Peak Season (May, June, April)
- Revenue peaks at $2286.57 per month
- Occupancy rates reach 43.17%
- Daily rates average $142.07
Shoulder Season
- Revenue averages $1792.61 per month
- Occupancy maintains 35.21%
- Daily rates hold at $135.61
Low Season (November, December, January)
- Revenue drops to $1140.29 per month
- Occupancy decreases to 28.85%
- Daily rates adjust to $129.21
Is it still profitable to do Airbnb in Peterborough in 2025?
Yes! Peterborough demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $1793 and With 314 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Peterborough
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The heart of Peterborough, offering a mix of shopping, dining, and entertainment. It's popular among tourists for easy access to attractions, making it a great spot for Airbnb hosts. | Peterborough Cathedral, Queensgate Shopping Centre, Central Park, Peterborough Museum and Art Gallery, The Cresset Theatre |
| Fletton | A residential area with good transport links and close proximity to amenities. It appeals to both leisure and business travelers looking for affordable stays near the city center. | Fletton Quays, Stanground Academy, Fletton Post Office |
| Orton Waterville | A suburban area known for its peaceful environment and family-friendly vibe. It attracts visitors looking for a quieter stay while being close to the city. | Ferry Meadows Country Park, Nene Park, Orton Meadows Golf Course |
| Longthorpe | Close to major routes and green spaces, this neighborhood offers a mix of residential and natural attractions, suitable for nature-loving guests. | Longthorpe Tower, Sacrewell Farm, Nene Valley Railway |
| Hampton | A newer residential area that has become popular for its modern amenities and park spaces. Appeals to families and long-term guests. | Hampton Court, Serpentine Green Shopping Centre, Hampton Nature Reserve |
| Werrington | A suburb with a strong community feel, it’s favored by families and groups looking for spacious accommodation away from the hustle of the city. | Werrington Village, Hillside Nature Reserve |
| Eye | A picturesque village atmosphere that attracts guests looking for a quaint and charming experience while still being close to Peterborough's attractions. | Eye Green Nature Reserve, The Eye Village Green, Historic buildings |
| New England | An area increasingly popular with younger travelers, New England offers affordable housing and is close to both leisure and business districts. | New England Park, local shops and cafes, easy access to city transport |
Do you need a license for Airbnb in Peterborough?
We recommend checking directly with Peterborough's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Peterborough
The Windmill *Beautiful, Unique & Quirky Retreat*
Entire Place • 4 bedrooms
*Luxury Hot Tub *Entertainment Room *Central Park*
Entire Place • 6 bedrooms
Spacious 5 Bedroom House in Foxdale
Entire Place • 5 bedrooms
A1M Hampton Lakes Brand New Entire House
Entire Place • 4 bedrooms
*Modern Retreat ~ HotTub ~ Park up to 4 Vehicles!
Entire Place • 5 bedrooms
Lady Charlotte House
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Peterborough
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simon | 53 | $639,390 | 175 | 2.01/5.0 |
| Next Move Stays | 19 | $275,162 | 197 | 2.49/5.0 |
| Klarok Accommodation | 8 | $184,140 | 58 | 4.87/5.0 |
| Fareed | 8 | $154,867 | 330 | 4.15/5.0 |
| Michelle | 8 | $126,680 | 54 | 3.36/5.0 |
| Rachael | 7 | $113,685 | 63 | 4.54/5.0 |
| Moneesha | 15 | $104,098 | 266 | 4.13/5.0 |
| Julia | 2 | $96,011 | 72 | 2.38/5.0 |
| Viviane | 12 | $91,349 | 320 | 4.00/5.0 |
| Fiona | 2 | $90,124 | 227 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Peterborough
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.6%), with apartment & condo and house properties comprising 96.8% of inventory
- Untapped potential in boutique & hotels, unique stays, others segments (3.1% combined)
Room Capacity Distribution
Analysis of 314 properties in Peterborough shows that 1 bedroom properties are most prevalent, making up 37.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.1% of all listings.
Key Insights
- Most common: 1 bedroom (37.6%)
- Least common: 5+ bedrooms (5.1%)
- Market concentration: 61.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 314 properties in Peterborough reveals that 2 guests properties dominate the market, representing 22% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 37.9% of the market.
Key Insights
- Most common capacity: 2 guests (22% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 37.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 314 properties in Peterborough, the most common availability pattern is 271-366 days (60.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35% of properties).
Key Insights
- Most common availability window: 271-366 days (60.2%)
- Most common booking duration: 31-90 days (35%)
- Properties with high availability (180+ days): 85.4%
- Properties with long-term bookings (180+ days): 15.6%
Minimum Stay Distributions
1 Night
70 listings
26.8% of total
2 Nights
112 listings
42.9% of total
3 Nights
15 listings
5.7% of total
4-6 Nights
12 listings
4.6% of total
7-29 Nights
28 listings
10.7% of total
30+ Nights
24 listings
9.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.7%
- Mid-length stays (4-6 nights) represent 4.6% of listings
- Monthly+ stays (9.2%) suggest a stable extended-stay market
- High market flexibility with 75.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0.9% of total
Refundable
2 listings
0.9% of total
Super Strict 30 Days
2 listings
0.9% of total
Flexible
79 listings
35.6% of total
Moderate
42 listings
18.9% of total
Firm
42 listings
18.9% of total
Strict
53 listings
23.9% of total
Key Insights
- Flexible is the preferred policy at 35.6% of listings
- The market shows a balanced distribution between guest-friendly (54.5%) and strict (42.8%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jul, averaging 43 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 28 days
- Spring shows the longest average booking window at 42 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 42 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Peterborough
Below is the distribution of amenities across listings in Peterborough:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.1%) and Brazil (1.6%)
- English is the top language at 76.4%, followed by French (7.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Brazil
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Peterborough. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
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