Airbnb Market Analytics, Statistics and Data in Oldham, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Oldham? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Oldham:
How much do Airbnb hosts make on average per month in Oldham?
The short-term rental market in Oldham shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,951 per month
- Strong performing properties (top 25%) make $3,331 or more
- Best-in-class properties (top 10%) achieve $5,446+ monthly
- Entry-level properties (bottom 25%) typically earn around $928
Revenue Variations by Month
Occupancy Rates Throughout the Year in Oldham
The market in Oldham shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Oldham
Daily rates in Oldham vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $117 per night
- Strong performing properties (top 25%) secure $185 or more
- Best-in-class properties (top 10%) pull in $352+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Oldham
Peak Season (August, October, June)
- Revenue peaks at $2989.60 per month
- Occupancy rates reach 54.23%
- Daily rates average $192.48
Shoulder Season
- Revenue averages $2593.57 per month
- Occupancy maintains 47.51%
- Daily rates hold at $179.73
Low Season (September, February, January)
- Revenue drops to $1868.38 per month
- Occupancy decreases to 37.32%
- Daily rates adjust to $170.10
Is it still profitable to do Airbnb in Oldham in 2025?
Yes! Oldham demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2594 and The market's 155 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Oldham
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Saddleworth | Popular for its picturesque countryside and quaint villages, attracting tourists interested in outdoor activities and local culture. | Dovestone Reservoir, Saddleworth Moor, Greenfield Village, Whalley Range, Saddleworth Museum |
| Oldham Town Centre | The heart of Oldham, with access to shopping, dining, and cultural attractions, appealing to both tourists and business travelers. | Oldham Coliseum Theatre, Gallery Oldham, Oldham Market, Central Library, Parliament Square |
| Lees | A charming village known for its local pubs and community feel, ideal for visitors looking for a quaint English experience. | Lees Village Heritage Centre, Local shops and pubs, Surrounding countryside walks, St. Thomas Church, Kershaw Park |
| Shaw and Crompton | Small towns with rich industrial history, attracting visitors looking for a taste of the traditional northern English lifestyle. | Daisy Nook Country Park, The Crompton Moor, Shaw's Green Park, Local history and heritage villages |
| Failsworth | A suburban area with access to transport links and local amenities, appealing to visitors needing convenient access to Manchester. | Failsworth Canal, Local parks and recreation areas, Historical sites, Nearby shopping areas |
| Chadderton | Known for its residential community and proximity to recreational parks, great for families and those seeking suburban life. | Chadderton Hall Park, The Oldham Athletic Football Club, Local shopping centers, Green spaces for recreational activities |
| Royton | A historic market town with beautiful gardens and parks, appealing to tourists interested in local history and nature. | Royton Town Hall, Royton Park, Local market, Nearby scenic walks |
| Leesbrook | A family-friendly area with community parks and local shops, ideal for families visiting the region or individuals on longer stays. | Leesbrook Park, Community events, Local cafés and shops, Nature trails |
Do you need a license for Airbnb in Oldham?
We recommend checking directly with Oldham's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Oldham
Luxury Barn Conversion-10pl/PrivateLake/HotTub
Entire Place • 5 bedrooms
Saddleworth View
Entire Place • 4 bedrooms
Neds Cottage
Entire Place • 3 bedrooms
5Bedroom Townhouse 15mins to City w Free Parking
Entire Place • 5 bedrooms
Luxury Country Cottage (5/6p) Private Lake, HotTub
Entire Place • 3 bedrooms
Heaven View Saddleworth
Entire Place • 1 bedroom
Top Performing Professional Hosts in Oldham
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 2 | $272,572 | 88 | 5.00/5.0 |
| Tom | 4 | $220,563 | 114 | 3.60/5.0 |
| PureStay | 5 | $198,146 | 116 | 4.73/5.0 |
| Hoseasons | 5 | $141,706 | 40 | 3.58/5.0 |
| Nic | 3 | $132,875 | 1423 | 4.96/5.0 |
| 297353478 | 7 | $129,156 | 108 | 4.57/5.0 |
| Naeem | 1 | $128,021 | 53 | 4.79/5.0 |
| Charlotte | 1 | $121,228 | 79 | 5.00/5.0 |
| Lisa | 5 | $119,195 | 61 | 3.89/5.0 |
| Kevin Dawn And Team | 8 | $103,677 | 29 | 2.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Oldham
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71%), with house and apartment & condo properties comprising 85.2% of inventory
- Untapped potential in outdoor & mobile, others, boutique & hotels segments (5.8% combined)
Room Capacity Distribution
Analysis of 155 properties in Oldham shows that 1 bedroom properties are most prevalent, making up 35.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.5% of all listings.
Key Insights
- Most common: 1 bedroom (35.5%)
- Least common: 4 bedrooms (4.5%)
- Market concentration: 64.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 155 properties in Oldham reveals that 2 guests properties dominate the market, representing 23.2% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.8% of the market.
Key Insights
- Most common capacity: 2 guests (23.2% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 45.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 155 properties in Oldham, the most common availability pattern is 271-366 days (32.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.3% of properties).
Key Insights
- Most common availability window: 271-366 days (32.3%)
- Most common booking duration: 91-180 days (32.3%)
- Properties with high availability (180+ days): 62.6%
- Properties with long-term bookings (180+ days): 38.7%
Minimum Stay Distributions
1 Night
39 listings
28.7% of total
2 Nights
57 listings
41.9% of total
3 Nights
10 listings
7.4% of total
4-6 Nights
20 listings
14.7% of total
7-29 Nights
3 listings
2.2% of total
30+ Nights
7 listings
5.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.6%
- Mid-length stays (4-6 nights) represent 14.7% of listings
- Monthly+ stays (5.1%) suggest a stable extended-stay market
- High market flexibility with 78.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
4.7% of total
Flexible
33 listings
26% of total
Moderate
29 listings
22.8% of total
Firm
22 listings
17.3% of total
Strict
37 listings
29.1% of total
Key Insights
- Strict is the preferred policy at 29.1% of listings
- The market shows a balanced distribution between guest-friendly (48.8%) and strict (46.4%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 4.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Dec, averaging 69 days
- Shortest booking windows are in Oct, Feb, Nov, averaging 43 days
- Summer shows the longest average booking window at 62 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Oldham
Below is the distribution of amenities across listings in Oldham:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.2%) and Australia (1.9%)
- English is the top language at 81.6%, followed by French (7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Oldham. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Abbeycwmhir | 10 | $4,525 | $259.34 | 51% |
| Seascale | 11 | $4,489 | $357.98 | 45% |
| Waverton | 18 | $4,473 | $491.43 | 32% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
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