Airbnb Market Analytics, Statistics and Data in Northumberland, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Northumberland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Northumberland:
How much do Airbnb hosts make on average per month in Northumberland?
The short-term rental market in Northumberland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,059 per month
- Strong performing properties (top 25%) make $4,797 or more
- Best-in-class properties (top 10%) achieve $7,466+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,828
Revenue Variations by Month
Occupancy Rates Throughout the Year in Northumberland
The market in Northumberland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Northumberland
Daily rates in Northumberland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $181 per night
- Strong performing properties (top 25%) secure $281 or more
- Best-in-class properties (top 10%) pull in $437+ per night
- Entry-level properties (bottom 25%) earn around $126
Daily Rate Variations by Month
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Seasonality patterns in Northumberland
Peak Season (August, July, June)
- Revenue peaks at $5049.60 per month
- Occupancy rates reach 66.99%
- Daily rates average $267.59
Shoulder Season
- Revenue averages $3723.02 per month
- Occupancy maintains 49.06%
- Daily rates hold at $250.80
Low Season (March, December, January)
- Revenue drops to $2370.26 per month
- Occupancy decreases to 30.29%
- Daily rates adjust to $239.14
Is it still profitable to do Airbnb in Northumberland in 2025?
Yes! Northumberland demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $3723 and With 99 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Northumberland
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Alnwick | Famous for its historic castle and beautiful gardens, Alnwick attracts tourists interested in heritage and scenic beauty. It's perfect for families and couples seeking a charming English experience. | Alnwick Castle, Alnwick Garden, Barter Books, Hulne Park, The Alnwick Playhouse |
| Bamburgh | Renowned for its stunning castle and scenic coastline, Bamburgh is a picturesque village that appeals to those looking for a seaside retreat with rich history. | Bamburgh Castle, St Aidan's Church, Farne Islands, Bamburgh Beach, Grace Darling Museum |
| Hexham | A historic market town with a vibrant community spirit, Hexham is strategically located near Hadrian's Wall and offers a range of cultural and outdoor activities. | Hexham Abbey, Old Gaol, Hadrian's Wall, Hexham Market, Tyne Green Park |
| Northumberland National Park | This vast and beautiful national park is popular with nature lovers, hikers, and those seeking tranquility away from city life. It’s great for outdoor activities and stunning scenery. | Kielder Water, Hadrian's Wall, The Cheviots, Ingram Valley, Hiking trails |
| Wooler | Known as the gateway to the Cheviots, Wooler is a hub for outdoor enthusiasts and offers easy access to hiking, cycling, and exploring the natural beauty of Northumberland. | Cheviot Hills, Wooler Common, St. Mary's Church, Local pubs and shops, Hiking trails |
| Berwick-upon-Tweed | Historic town with a rich military history and close proximity to the Scottish border. Attracts visitors interested in culture and coastal walks. | Berwick Castle, The Elizabethan Walls, Berwick-upon-Tweed Bridge, The River Tweed, Margaret's Hope |
| Amble | A charming seaside town famous for its marina and seafood, Amble attracts visitors looking for a coastal getaway with local charm and character. | Amble Harbour, Warkworth Castle, Coquet Island, Amble Puffin Cruise, Local seafood restaurants |
| Seahouses | A popular tourist destination for its stunning beaches and access to the Farne Islands, Seahouses is ideal for families and wildlife enthusiasts. | Farne Islands boat trips, Seahouses Harbour, Beadnell Bay, Northumberland Coast Path, Local shops and cafes |
Do you need a license for Airbnb in Northumberland?
We recommend checking directly with Northumberland's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Northumberland
The Comb, Northumberland Dark Skies Mini Estate
Entire Place • 10 bedrooms
The Old Farmhouse
Entire Place • 5 bedrooms
Stylish and cosy cottage in Northumberland
Entire Place • 3 bedrooms
Gardeners Cottage @ Burnfoot
Entire Place • 3 bedrooms
Starlight Cabin - Deluxe lakeside cabin w/ hot tub
Entire Place • 2 bedrooms
Thistlebrook Hall
Entire Place • 10 bedrooms
Top Performing Professional Hosts in Northumberland
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 6 | $297,295 | 60 | 2.45/5.0 |
| Comb Reivers | 2 | $206,901 | 58 | 4.79/5.0 |
| Rebekah | 5 | $183,642 | 48 | 4.83/5.0 |
| 442905678 | 5 | $143,633 | 0 | 0.00/5.0 |
| Wooden Star Cottages | 3 | $122,462 | 111 | 3.31/5.0 |
| Dale | 5 | $117,960 | 22 | 2.99/5.0 |
| Mylo | 3 | $98,021 | 437 | 4.91/5.0 |
| Joy | 1 | $90,951 | 10 | 5.00/5.0 |
| Nicola | 2 | $90,581 | 418 | 4.97/5.0 |
| Tim | 1 | $89,617 | 29 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Northumberland
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97%), with house and outdoor & mobile properties comprising 83.8% of inventory
- Strong specialty sector (23.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, apartment & condo segments (5.0% combined)
Room Capacity Distribution
Analysis of 99 properties in Northumberland shows that 2 bedrooms properties are most prevalent, making up 42.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 65.7% of all listings.
Key Insights
- Most common: 2 bedrooms (42.4%)
- Least common: 5+ bedrooms (8.1%)
- Market concentration: 65.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 99 properties in Northumberland reveals that 4 guests properties dominate the market, representing 38.4% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 61.6% of the market.
Key Insights
- Most common capacity: 4 guests (38.4% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 61.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 99 properties in Northumberland, the most common availability pattern is 91-180 days (36.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.4% of properties).
Key Insights
- Most common availability window: 91-180 days (36.4%)
- Most common booking duration: 181-270 days (35.4%)
- Properties with high availability (180+ days): 52.5%
- Properties with long-term bookings (180+ days): 47.5%
Minimum Stay Distributions
1 Night
17 listings
18.7% of total
2 Nights
34 listings
37.4% of total
3 Nights
32 listings
35.2% of total
4-6 Nights
3 listings
3.3% of total
30+ Nights
5 listings
5.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.1%
- Mid-length stays (4-6 nights) represent 3.3% of listings
- Monthly+ stays (5.5%) suggest a stable extended-stay market
- High market flexibility with 91.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
7.9% of total
Super Strict 30 Days
1 listings
1.3% of total
Flexible
8 listings
10.5% of total
Moderate
20 listings
26.3% of total
Firm
24 listings
31.6% of total
Strict
17 listings
22.4% of total
Key Insights
- Firm is the preferred policy at 31.6% of listings
- The market shows a balanced distribution between guest-friendly (36.8%) and strict (54.0%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 1.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 91 days
- Shortest booking windows are in Jan, Feb, Nov, averaging 56 days
- Summer shows the longest average booking window at 85 days, while Fall has the shortest at 60 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Northumberland
Every property in Northumberland comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.7%) and Australia (1.2%)
- English is the top language at 79.8%, followed by French (7.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for England and Newcastle upon Tyne markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Northumberland. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Holy Island | 10 | $4,743 | $277.73 | 59% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Kielder | 13 | $4,502 | $336.90 | 51% |
| Watermillock | 17 | $4,418 | $275.23 | 50% |
| Mount Melville | 16 | $4,310 | $308.29 | 46% |
| Staveley-in-Cartmel | 25 | $4,270 | $354.94 | 47% |
| Cartmel | 32 | $4,225 | $299.46 | 47% |
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