Airbnb Market Analytics, Statistics and Data in North Yorkshire, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in North Yorkshire? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in North Yorkshire:
How much do Airbnb hosts make on average per month in North Yorkshire?
The short-term rental market in North Yorkshire shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,419 per month
- Strong performing properties (top 25%) make $3,964 or more
- Best-in-class properties (top 10%) achieve $6,332+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,126
Revenue Variations by Month
Occupancy Rates Throughout the Year in North Yorkshire
The market in North Yorkshire shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in North Yorkshire
Daily rates in North Yorkshire vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $181 per night
- Strong performing properties (top 25%) secure $267 or more
- Best-in-class properties (top 10%) pull in $494+ per night
- Entry-level properties (bottom 25%) earn around $127
Daily Rate Variations by Month
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Seasonality patterns in North Yorkshire
Peak Season (August, July, June)
- Revenue peaks at $4561.29 per month
- Occupancy rates reach 58.15%
- Daily rates average $317.25
Shoulder Season
- Revenue averages $3183.23 per month
- Occupancy maintains 41.52%
- Daily rates hold at $291.20
Low Season (March, January, February)
- Revenue drops to $2423.51 per month
- Occupancy decreases to 31.84%
- Daily rates adjust to $263.99
Is it still profitable to do Airbnb in North Yorkshire in 2025?
Yes! North Yorkshire demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $3183 and The market's 143 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in North Yorkshire
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| York | Historic city renowned for its medieval architecture, York Minster, and vibrant street life. A top destination for history lovers and tourists seeking a rich cultural experience. | York Minster, The Shambles, National Railway Museum, York Castle Museum, Jorvik Viking Centre |
| Harrogate | Famous spa town known for its beautiful gardens, Victorian architecture, and annual events. It's an attractive spot for visitors looking for a relaxing getaway. | Valley Gardens, Turkish Baths and Health Spa, Harrogate Convention Centre, Royal Pump Room Museum, Harlow Carr Gardens |
| Scarborough | Popular seaside resort with beautiful beaches and historic attractions. Great for family vacations and summer holidays by the sea. | Scarborough Beach, Scarborough Castle, Peasholm Park, Sea Life Scarborough, North Bay Railway |
| Whitby | Charming coastal town famed for its fishing heritage, beautiful seaside views and connections to Bram Stoker's Dracula. Ideal for weekend getaways or longer stays. | Whitby Abbey, Whitby Beach, Captain Cook Memorial Museum, 199 Steps, Whitby Harbour |
| Ripon | Historic cathedral city with a small-town charm, known for its stunning architecture and the nearby Fountains Abbey. Offers a quiet retreat for visitors. | Ripon Cathedral, Fountains Abbey, Ripon Market Place, The Workhouse Museum, Lightwater Valley |
| Malton | Regarded as the food capital of Yorkshire, Malton attracts foodies and those looking for culinary experiences with its many restaurants and food festivals. | Malton Market, Eden Camp Modern History Museum, The Milton Rooms, Riveaux Abbey |
| Skipton | Gateway to the Yorkshire Dales, known for its historic castle and charming market. A perfect base for outdoor activities and rural tourism. | Skipton Castle, Skipton Market, The Leeds and Liverpool Canal, Embsay Reservoir, Yorkshire Dales National Park |
| Boroughbridge | Picturesque market town with historical sites and scenic countryside surroundings. Appeals to tourists seeking a peaceful retreat away from the busy cities. | Boroughbridge Roman Fort, The Old Bridge, Knaresborough Castle, River Ure |
Do you need a license for Airbnb in North Yorkshire?
We recommend checking directly with North Yorkshire's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in North Yorkshire
Upper Helmsley Hall (20)
Entire Place • 11 bedrooms
Traditional stone barn in the heart of The Dales
Entire Place • 6 bedrooms
Silver Birch Lodge
Entire Place • 3 bedrooms
Romantic Couples Break, Hot Tub, Woodland Setting
Entire Place • 1 bedroom
South View
Entire Place • 2 bedrooms
Fab group cottage for hen & stags with hot tubs!
Entire Place • 2 bedrooms
Top Performing Professional Hosts in North Yorkshire
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yorkshire Hideaways | 9 | $362,391 | 33 | 2.16/5.0 |
| Joanne | 8 | $361,546 | 340 | 4.97/5.0 |
| Park | 4 | $197,823 | 58 | 4.70/5.0 |
| Serena | 6 | $190,520 | 431 | 4.96/5.0 |
| Stuart | 1 | $171,532 | 27 | 5.00/5.0 |
| Cottages | 4 | $165,527 | 15 | 3.56/5.0 |
| Yorkshire Escapes | 5 | $128,977 | 74 | 4.90/5.0 |
| Tom | 1 | $116,905 | 45 | 4.96/5.0 |
| Kerry | 3 | $106,994 | 41 | 4.57/5.0 |
| Hannah | 4 | $99,393 | 24 | 2.46/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in North Yorkshire
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.3%), with house and outdoor & mobile properties comprising 74.8% of inventory
- Strong specialty sector (39.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, boutique & hotels, apartment & condo segments (7.0% combined)
Room Capacity Distribution
Analysis of 143 properties in North Yorkshire shows that 1 bedroom properties are most prevalent, making up 48.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.6% of all listings.
Key Insights
- Most common: 1 bedroom (48.3%)
- Least common: 4 bedrooms (2.1%)
- Market concentration: 70.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 143 properties in North Yorkshire reveals that 2 guests properties dominate the market, representing 40.6% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 64.3% of the market.
Key Insights
- Most common capacity: 2 guests (40.6% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 64.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 143 properties in North Yorkshire, the most common availability pattern is 271-366 days (42% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.4% of properties).
Key Insights
- Most common availability window: 271-366 days (42%)
- Most common booking duration: 91-180 days (29.4%)
- Properties with high availability (180+ days): 73.4%
- Properties with long-term bookings (180+ days): 30.1%
Minimum Stay Distributions
1 Night
47 listings
35.6% of total
2 Nights
47 listings
35.6% of total
3 Nights
16 listings
12.1% of total
4-6 Nights
6 listings
4.5% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
15 listings
11.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.2%
- Mid-length stays (4-6 nights) represent 4.5% of listings
- Monthly+ stays (11.4%) suggest a stable extended-stay market
- High market flexibility with 83.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
14 listings
12% of total
Super Strict 30 Days
3 listings
2.6% of total
Flexible
27 listings
23.1% of total
Moderate
24 listings
20.5% of total
Firm
25 listings
21.4% of total
Strict
24 listings
20.5% of total
Key Insights
- Flexible is the preferred policy at 23.1% of listings
- The market shows a balanced distribution between guest-friendly (43.6%) and strict (41.9%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 2.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 83 days
- Shortest booking windows are in Sep, Jan, Oct, averaging 43 days
- Summer shows the longest average booking window at 77 days, while Fall has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in North Yorkshire
Below is the distribution of amenities across listings in North Yorkshire:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.7%) and Australia (0.9%)
- English is the top language at 84.8%, followed by French (5.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for England and Leeds markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding North Yorkshire. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Holy Island | 10 | $4,743 | $277.73 | 59% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Kielder | 13 | $4,502 | $336.90 | 51% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
| Watermillock | 17 | $4,418 | $275.23 | 50% |
| Staveley-in-Cartmel | 25 | $4,270 | $354.94 | 47% |
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