Airbnb Market Analytics, Statistics and Data in North West Leicestershire, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in North West Leicestershire? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in North West Leicestershire:
How much do Airbnb hosts make on average per month in North West Leicestershire?
The short-term rental market in North West Leicestershire shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,760 per month
- Strong performing properties (top 25%) make $2,921 or more
- Best-in-class properties (top 10%) achieve $4,819+ monthly
- Entry-level properties (bottom 25%) typically earn around $940
Revenue Variations by Month
Occupancy Rates Throughout the Year in North West Leicestershire
The market in North West Leicestershire shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in North West Leicestershire
Daily rates in North West Leicestershire vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $121 per night
- Strong performing properties (top 25%) secure $193 or more
- Best-in-class properties (top 10%) pull in $297+ per night
- Entry-level properties (bottom 25%) earn around $87
Daily Rate Variations by Month
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Seasonality patterns in North West Leicestershire
Peak Season (June, July, August)
- Revenue peaks at $2806.74 per month
- Occupancy rates reach 54.14%
- Daily rates average $181.76
Shoulder Season
- Revenue averages $2421.72 per month
- Occupancy maintains 46.44%
- Daily rates hold at $171.39
Low Season (December, February, January)
- Revenue drops to $1715.74 per month
- Occupancy decreases to 34.24%
- Daily rates adjust to $158.89
Is it still profitable to do Airbnb in North West Leicestershire in 2025?
Yes! North West Leicestershire demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2422 and With 208 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in North West Leicestershire
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ashby-de-la-Zouch | A historic market town with beautiful architecture and plenty of amenities. It's a popular spot for visitors interested in history, shopping, and local events. | Ashby Castle, Sharpes Pottery Museum, The Winery, The Market Square, The Ashby Canal |
| Coalville | An industrial town with a growing population and good transport links. Attracts both business travelers and families looking for affordable accommodation options. | Coalville Market, The Century Theatre, The Hermitage Park, Sence Valley Forest Park, The Kingfisher Trail |
| Loughborough | Known for its university and rich cultural scene, Loughborough is popular among students, academics, and families visiting the area for university events. | Loughborough University, Charnwood Museum, Queen's Park, The Bellfoundry Museum, The Great Central Railway |
| Kegworth | A quaint village located near East Midlands Airport, making it an ideal location for travelers needing accommodation before or after flights. | Kegworth Village, Kegworth Museum, St. Andrew's Church, The River Soar, Local pubs and eateries |
| Market Harborough | A picturesque market town with a vibrant community and plenty of shops and cafes. It's great for visitors looking for a more relaxed stay with good local amenities. | Farndon Fields Farm Shop, Market Hall, Harborough Museum, The River Welland, Local markets |
| Measham | A small village known for its friendly atmosphere and proximity to tourist attractions in the surrounding countryside. Great for rural getaways. | Measham Museum, Measham Welfare, Local shops and cafes, Access to the National Forest |
| Hathern | A small and peaceful village with a close-knit community, ideal for those looking for a quiet retreat while still being close to larger towns. | St. John's Church, local walks, Village green, Community events |
| Ibstock | A village with a rich mining history, offering a glimpse into the local heritage. Ideal for families and travelers looking for affordable stay options. | Ibstock Community College, The Ibstock Town Centre, Local parks, Nearby nature walks |
Do you need a license for Airbnb in North West Leicestershire?
We recommend checking directly with North West Leicestershire's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in North West Leicestershire
Luxurious five bedroom barn-style retreat.
Entire Place • 5 bedrooms
Large 5 bedroom traditional farm house (sleeps 10)
Entire Place • 5 bedrooms
Rustic 5 Bed Farm House in Derbyshire, sleeps 9
Entire Place • 5 bedrooms
Large Family Retreat Ashby
Entire Place • 4 bedrooms
Countryside Retreat with hot tub and wood burner
Entire Place • 3 bedrooms
Hastings Retreat's Simply Stunning Lake View Barn
Entire Place • 4 bedrooms
Top Performing Professional Hosts in North West Leicestershire
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dawn | 7 | $460,654 | 701 | 4.90/5.0 |
| SilverStag | 13 | $413,151 | 177 | 3.53/5.0 |
| Lucy | 1 | $174,369 | 28 | 4.93/5.0 |
| Liam | 5 | $165,300 | 165 | 4.56/5.0 |
| Gateway Accommodation | 12 | $161,300 | 259 | 4.79/5.0 |
| Alice | 1 | $155,556 | 104 | 4.95/5.0 |
| Francesca | 1 | $129,769 | 34 | 4.94/5.0 |
| DerBnB | 4 | $129,147 | 207 | 4.63/5.0 |
| Thomas | 9 | $110,710 | 258 | 4.69/5.0 |
| Sarah | 2 | $98,840 | 60 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in North West Leicestershire
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.9%), with house and apartment & condo properties comprising 79.3% of inventory
- Strong specialty sector (17.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (4.8% combined)
Room Capacity Distribution
Analysis of 208 properties in North West Leicestershire shows that 1 bedroom properties are most prevalent, making up 38.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.0% of all listings.
Key Insights
- Most common: 1 bedroom (38.5%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 63.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 208 properties in North West Leicestershire reveals that 2 guests properties dominate the market, representing 27.9% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.5% of the market.
Key Insights
- Most common capacity: 2 guests (27.9% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 49.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 208 properties in North West Leicestershire, the most common availability pattern is 181-270 days (34.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.1% of properties).
Key Insights
- Most common availability window: 181-270 days (34.6%)
- Most common booking duration: 91-180 days (34.1%)
- Properties with high availability (180+ days): 64.4%
- Properties with long-term bookings (180+ days): 37.0%
Minimum Stay Distributions
1 Night
60 listings
30.6% of total
2 Nights
85 listings
43.4% of total
3 Nights
26 listings
13.3% of total
4-6 Nights
7 listings
3.6% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
17 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.0%
- Mid-length stays (4-6 nights) represent 3.6% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 87.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
1.6% of total
Flexible
53 listings
28.5% of total
Moderate
59 listings
31.7% of total
Firm
40 listings
21.5% of total
Strict
31 listings
16.7% of total
Key Insights
- Moderate is the preferred policy at 31.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 84 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 36 days
- Summer shows the longest average booking window at 77 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in North West Leicestershire
Below is the distribution of amenities across listings in North West Leicestershire:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.6%) and France (1.4%)
- English is the top language at 78.9%, followed by French (7.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding North West Leicestershire. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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