Norfolk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Norfolk in 2025? Explore comprehensive Airbnb analytics for Norfolk, England, United Kingdom to uncover income potential. This 2025 STR market report for Norfolk, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 95 active listings.
Whether you're considering an Airbnb investment in Norfolk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norfolk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norfolk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norfolk (2025)
Understanding the monthly revenue variations for Airbnb listings in Norfolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norfolk is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norfolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,509+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,667 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,244 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,239, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norfolk
Norfolk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norfolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norfolk:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norfolk
Average Daily Rate (ADR) Airbnb Trends in Norfolk (2025)
Effective short term rental pricing strategy in Norfolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norfolk typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $402+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $266 or more.
- Typical properties (Median) charge around $172 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Norfolk
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Airbnb Seasonality Analysis & Trends in Norfolk (2025)
Peak Season (August, July, June)
- Revenue averages $4,143 per month
- Occupancy rates average 55.9%
- Daily rates average $254
Shoulder Season
- Revenue averages $1,433 per month
- Occupancy maintains around 22.1%
- Daily rates hold near $232
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $264
Seasonality Insights for Norfolk
- The Airbnb seasonality in Norfolk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norfolk's highest earning potential, with monthly revenues capable of climbing to $5,249, occupancy reaching a high of 65.6%, and ADRs peaking at $289.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norfolk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norfolk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norfolk (2025)
Exploring the top neighborhoods for short-term rentals in Norfolk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Norwich City Centre | The heart of Norfolk and its historic capital, known for its stunning medieval architecture and vibrant culture. A prime location for tourists exploring local attractions and events. | Norwich Cathedral, Norwich Castle, The Lanes, Eaton Park, Dragon Hall |
| Great Yarmouth | A popular coastal destination known for its sandy beaches, amusement parks, and family-friendly attractions. Ideal for summer vacationers and those looking for traditional seaside fun. | Great Yarmouth Pleasure Beach, Winter Gardens, Sea Life Great Yarmouth, Great Yarmouth Market, Hippodrome Circus |
| South Norfolk (Diss) | A charming market town with a rich history and picturesque scenery. Popular with visitors seeking a quieter, rural escape with the beauty of the Norfolk countryside. | Diss Mere, Diss Museum, St Mary the Virgin Church, Brockdish Mill, The Cornhall |
| Norfolk Broads | A network of rivers and lakes, perfect for outdoor enthusiasts and nature lovers. Offers unique experiences such as boating, birdwatching, and exploring picturesque villages. | Hickling Broad, Wroxham Broad, Cromer, Acle Bridge, Beccles |
| Cromer | Known for its stunning coastal views, pier, and famous crab fishing industry. A perfect destination for those who enjoy beach activities and fresh seafood. | Cromer Pier, Cromer Beach, Sheringham Park, RNLI Henry Blogg Museum, Felbrigg Hall |
| Surlingham | A quaint village close to the Norfolk Broads, offering a peaceful retreat with beautiful river views and a rural atmosphere. Attractive for those seeking tranquility. | Surlingham Church, The River Yare, The Green, Surlingham Ferry, Norfolk Wildlife Trust |
| Holt | A charming market town known for its Georgian architecture, independent shops, and proximity to lovely beaches. Attracts visitors looking for a boutique shopping experience. | Holt Country Park, Gresham's School, Sculthorpe Moor Nature Reserve, Cley Marshes, The Georgian Town |
| Sheringham | A picturesque coastal town famous for its sandy beaches and the North Norfolk Railway. Ideal for families and outdoor enthusiasts year-round. | Sheringham Beach, North Norfolk Railway, Sheringham Park, The Mo Museum, The Fishermen's Heritage Centre |
Understanding Airbnb License Requirements & STR Laws in Norfolk (2025)
While Norfolk, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norfolk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norfolk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norfolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5 Bed in Postwick (oc-w30947)
Entire Place • 5 bedrooms
8 Bed in Fakenham (oc-o30437)
Entire Place • 8 bedrooms
Dukes Holiday Apartment, Great Yarmouth, Seafront
Entire Place • 5 bedrooms
Close to the town centre & beach, Sheringham
Entire Place • 3 bedrooms
Bittern Lodge
Entire Place • 3 bedrooms
Crimond House - Stunning Coastal Home With Hot Tub
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norfolk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norfolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Norfolk Cottages | 3 | $269,238 | 4 | Not Rated |
| 2cHolidays | 10 | $136,021 | 83 | 4.78/5.0 |
| Cottages | 4 | $98,790 | 12 | 4.83/5.0 |
| Coastal & Countryside | 3 | $96,853 | 64 | 4.84/5.0 |
| Hollie | 3 | $70,991 | 43 | 4.75/5.0 |
| Jamie | 5 | $70,703 | 111 | 4.80/5.0 |
| Angela | 1 | $69,812 | 4 | 5.00/5.0 |
| Louise | 3 | $66,031 | 29 | 4.85/5.0 |
| Sam | 5 | $42,588 | 37 | 4.33/5.0 |
| Sarah | 1 | $40,547 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norfolk.
Dive Deeper: Advanced Norfolk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norfolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorfolk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norfolk
- The Norfolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 95 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norfolk, House properties are the most common (49.5%), reflecting the local real estate landscape.
- Houses represent a significant 49.5% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 4.3%) offer potential for unique stay experiences.
Norfolk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norfolk
- The dominant room capacity in Norfolk is 2 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.0% of the active Airbnb listings in Norfolk, indicating a high concentration in these sizes.
- A significant 35.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norfolk.
Norfolk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norfolk
- The most common guest capacity trend in Norfolk vacation rentals is listings accommodating 4 guests (29.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Norfolk STR market, accounting for 50.6% of listings.
- 35.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norfolk.
- On average, properties in Norfolk are equipped to host 4.7 guests.
Norfolk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norfolk
- The most common availability pattern in Norfolk falls within the 271-366 days range, representing 65.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Norfolk (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
Norfolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
24.2% of total
2 Nights
20 listings
21.1% of total
3 Nights
11 listings
11.6% of total
4-6 Nights
3 listings
3.2% of total
7-29 Nights
2 listings
2.1% of total
30+ Nights
36 listings
37.9% of total
Key Insights
- The most prevalent minimum stay requirement in Norfolk is 30+ Nights, adopted by 37.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.9%) caters to monthly stays (30+ nights) in Norfolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.9% of Norfolk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norfolk.
Norfolk Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
5.3% of total
Super Strict 60 Days
16 listings
16.8% of total
Flexible
21 listings
22.1% of total
Moderate
16 listings
16.8% of total
Firm
35 listings
36.8% of total
Strict
2 listings
2.1% of total
Cancellation Policy Insights for Norfolk
- The prevailing Airbnb cancellation policy trend in Norfolk is Firm, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (38.9%) and stricter (38.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.8% market standard in Norfolk.
- Using a Strict policy might deter some guests, as only 2.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Norfolk.
Norfolk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norfolk
- The overall average booking lead time for vacation rentals in Norfolk is 28 days.
- Guests book furthest in advance for stays during August (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (35 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Norfolk.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Norfolk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norfolk (2025)
Amenity Prevalence
Amenity Insights for Norfolk
- Essential amenities in Norfolk that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norfolk: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norfolk to stay competitive.
Norfolk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norfolk
- The typical guest profile for Airbnb in Norfolk consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.8% of guests.
- Key international markets include United Kingdom (92.8%) and United States (2.5%).
- Top languages spoken are English (69.7%) followed by French (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norfolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Epping Forest | 108 | $3,094 | $267.48 | 47% |
| Diksmuide | 49 | $2,971 | $315.89 | 37% |
| Cliffe | 12 | $2,858 | $224.82 | 49% |
| Braintree | 191 | $2,832 | $279.61 | 39% |
| Sevenoaks | 174 | $2,797 | $284.96 | 41% |
| North Norfolk | 2,197 | $2,775 | $301.63 | 42% |
| Gistel | 12 | $2,687 | $246.94 | 36% |
| King's Lynn and West Norfolk | 1,161 | $2,657 | $285.79 | 41% |
| Uttlesford | 238 | $2,634 | $237.31 | 46% |
| Zuydcoote | 11 | $2,586 | $193.54 | 50% |