Airbnb Market Analytics, Statistics and Data in Newark and Sherwood, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Newark and Sherwood? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Newark and Sherwood:
How much do Airbnb hosts make on average per month in Newark and Sherwood?
The short-term rental market in Newark and Sherwood shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,890 per month
- Strong performing properties (top 25%) make $3,240 or more
- Best-in-class properties (top 10%) achieve $5,549+ monthly
- Entry-level properties (bottom 25%) typically earn around $983
Revenue Variations by Month
Occupancy Rates Throughout the Year in Newark and Sherwood
The market in Newark and Sherwood shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Newark and Sherwood
Daily rates in Newark and Sherwood vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $128 per night
- Strong performing properties (top 25%) secure $215 or more
- Best-in-class properties (top 10%) pull in $345+ per night
- Entry-level properties (bottom 25%) earn around $98
Daily Rate Variations by Month
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Seasonality patterns in Newark and Sherwood
Peak Season (August, October, May)
- Revenue peaks at $3077.87 per month
- Occupancy rates reach 52.86%
- Daily rates average $193.61
Shoulder Season
- Revenue averages $2657.76 per month
- Occupancy maintains 42.58%
- Daily rates hold at $183.41
Low Season (November, February, January)
- Revenue drops to $2024.19 per month
- Occupancy decreases to 33.78%
- Daily rates adjust to $177.33
Is it still profitable to do Airbnb in Newark and Sherwood in 2025?
Yes! Newark and Sherwood demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $2658 and With 290 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Newark and Sherwood
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Newark Town Centre | The heart of Newark offering historical charm, shopping and dining options. Ideal for tourists wanting to explore local culture and history. | Newark Castle, National Civil War Centre, Newark market, St Mary Magdalene Church, Newark Air Museum |
| Southwell | A picturesque village with a rich history and stunning architecture. Popular with visitors seeking a relaxing retreat away from the hustle and bustle. | Southwell Minster, The Workhouse, Southwell Garden, The Bramley Apple, Historical walking trails |
| Clipstone | A scenic village with close proximity to Sherwood Forest, attracting outdoor enthusiasts and nature lovers. | Sherwood Forest, Vicar Water Country Park, Warsop Main Pit, Historic mining sites, Local walking trails |
| Balderton | A suburban area with strong community vibes and easy access to Newark city centre, popular with families and business travelers. | Local parks, Community events, Close to shopping areas, Easy transport links, Historic landmarks |
| Rainworth | Close to Sherwood Forest, this area is ideal for those seeking outdoor activities and tranquil surroundings. | Sherwood Forest, Local nature reserves, Walking and cycling paths, Community parks, Historical sites |
| Edingley | A quaint village atmosphere away from the bustling towns; perfect for quiet retreats and country getaways. | Idyllic countryside, Walking paths, Local pubs, Community events, Historic buildings |
| Sutton-in-Ashfield | A nearby market town with local amenities and access to both the countryside and more urban experiences. | Local markets, Historic sites, Nearby parks, Shopping centres, Cultural events |
| Mansfield | A large town with a range of attractions and activities, suitable for visitors interested in a more urban setting. | Mansfield Market, Sherwood Forest Visitor Centre, Local museums, Cultural venues, Shopping opportunities |
Do you need a license for Airbnb in Newark and Sherwood?
We recommend checking directly with Newark and Sherwood's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Newark and Sherwood
In the ❤️ of Sherwood Forest, cosy cottage for 12
Entire Place • 6 bedrooms
South Wing of Edwinstowe Hall
Entire Place • 5 bedrooms
Firs Retreat
Entire Place • 4 bedrooms
Beautiful Rambling Cottage for 14
Entire Place • 7 bedrooms
Idyllic Farmhouse in the Countryside
Entire Place • 6 bedrooms
The Farmhouse - UK45171
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Newark and Sherwood
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 15 | $610,010 | 119 | 3.90/5.0 |
| James | 2 | $309,272 | 404 | 4.92/5.0 |
| Laura | 9 | $267,227 | 382 | 4.96/5.0 |
| Brittany | 4 | $217,081 | 459 | 4.97/5.0 |
| Hoseasons | 12 | $210,008 | 22 | 2.48/5.0 |
| Siobhan | 3 | $147,866 | 31 | 4.37/5.0 |
| Thoresby Estate | 2 | $146,286 | 118 | 4.92/5.0 |
| Rachael | 1 | $140,945 | 63 | 4.98/5.0 |
| Andrew | 1 | $135,460 | 13 | 4.92/5.0 |
| Sally | 1 | $128,621 | 32 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Newark and Sherwood
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.4%), with house and apartment & condo properties comprising 71.1% of inventory
- Strong specialty sector (24.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (4.5% combined)
Room Capacity Distribution
Analysis of 290 properties in Newark and Sherwood shows that 1 bedroom properties are most prevalent, making up 37.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.3% of all listings.
Key Insights
- Most common: 1 bedroom (37.6%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 68.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 290 properties in Newark and Sherwood reveals that 2 guests properties dominate the market, representing 30% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 56.2% of the market.
Key Insights
- Most common capacity: 2 guests (30% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 56.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 290 properties in Newark and Sherwood, the most common availability pattern is 271-366 days (35.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.1% of properties).
Key Insights
- Most common availability window: 271-366 days (35.5%)
- Most common booking duration: 91-180 days (33.1%)
- Properties with high availability (180+ days): 66.9%
- Properties with long-term bookings (180+ days): 34.5%
Minimum Stay Distributions
1 Night
111 listings
40.8% of total
2 Nights
103 listings
37.9% of total
3 Nights
25 listings
9.2% of total
4-6 Nights
2 listings
0.7% of total
7-29 Nights
6 listings
2.2% of total
30+ Nights
25 listings
9.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.7%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (9.2%) suggest a stable extended-stay market
- High market flexibility with 87.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
5 listings
1.9% of total
Non-refundable
3 listings
1.2% of total
Super Strict 30 Days
1 listings
0.4% of total
Super Strict 60 Days
21 listings
8.1% of total
Flexible
70 listings
27% of total
Moderate
83 listings
32% of total
Firm
34 listings
13.1% of total
Strict
42 listings
16.2% of total
Key Insights
- Moderate is the preferred policy at 32.0% of listings
- The market shows a balanced distribution between guest-friendly (59.0%) and strict (29.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 87 days
- Shortest booking windows are in Oct, Feb, Jan, averaging 46 days
- Summer shows the longest average booking window at 85 days, while Fall has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Newark and Sherwood
Below is the distribution of amenities across listings in Newark and Sherwood:
Traveler Demographics
Key Insights
- Domestic travelers make up 91% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.8%) and Australia (2.2%)
- English is the top language at 84.3%, followed by French (6.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Newark and Sherwood. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Bishop Monkton | 10 | $4,208 | $285.84 | 50% |
| Aldbrough | 14 | $3,919 | $364.36 | 35% |
| Southburn | 18 | $3,903 | $222.68 | 48% |
| Ravensworth | 10 | $3,846 | $201.91 | 59% |
| Hutton Sessay | 14 | $3,803 | $607.74 | 25% |
| Burn | 13 | $3,617 | $299.14 | 31% |
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