Airbnb Market Analytics, Statistics and Data in Mole Valley, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mole Valley? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mole Valley:
How much do Airbnb hosts make on average per month in Mole Valley?
The short-term rental market in Mole Valley shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,034 per month
- Strong performing properties (top 25%) make $3,550 or more
- Best-in-class properties (top 10%) achieve $6,039+ monthly
- Entry-level properties (bottom 25%) typically earn around $967
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mole Valley
The market in Mole Valley shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mole Valley
Daily rates in Mole Valley vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $139 per night
- Strong performing properties (top 25%) secure $204 or more
- Best-in-class properties (top 10%) pull in $325+ per night
- Entry-level properties (bottom 25%) earn around $100
Daily Rate Variations by Month
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Seasonality patterns in Mole Valley
Peak Season (August, July, December)
- Revenue peaks at $3955.38 per month
- Occupancy rates reach 54.59%
- Daily rates average $203.00
Shoulder Season
- Revenue averages $3180.41 per month
- Occupancy maintains 45.97%
- Daily rates hold at $189.75
Low Season (February, April, January)
- Revenue drops to $2541.91 per month
- Occupancy decreases to 37.37%
- Daily rates adjust to $179.65
Is it still profitable to do Airbnb in Mole Valley in 2025?
Yes! Mole Valley demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3180 and The market's 138 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mole Valley
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Dorking | A historic market town with a thriving local economy and a range of attractions, perfect for visitors seeking a blend of culture and nature. It's well-connected to London, making it appealing to short-term renters. | Dorking Halls, Leith Hill, Denbies Wine Estate, Box Hill, Dorking Museum |
| Leatherhead | A charming town with a mix of modern amenities and historical sites, ideal for families and business travelers. It's located near major transport routes and offers a variety of local attractions. | Leatherhead Theatre, Mole Valley Farmers, Fetcham Park, The River Mole, Ewens Farms |
| Bookham | A picturesque village that attracts visitors looking for a peaceful retreat. Its natural beauty and local history are appealing for weekend getaways. | Bookham Commons, Fetcham Park, St Nicolas Church, River Mole walks, Bookham Mill |
| Ashtead | A suburban area with a range of parks and open spaces, great for families and those seeking a quieter stay near London. It offers a friendly community atmosphere and various amenities. | Ashtead Common, The Ashtead Village Heritage, Treetops Children's Activity Centre, Leatherhead Golf Club, The Royal Ashdown Forest |
| Westcott | A small village near Dorking with a rural charm. It attracts nature lovers and those seeking tranquility while still being close to urban conveniences. | Westcott Village Hall, The Hills of Dorking, Box Hill, Leith Hill Tower, Local cafes and shops |
| Fetcham | A quaint village with a strong community feel, offering a mix of scenic views and local attractions. It's ideal for guests looking for a more intimate experience away from city life. | Fetcham Village, The River Mole, Local parks, Historical buildings, Nearby pubs and restaurants |
| Milford | Located near the Surrey Hills Area of Outstanding Natural Beauty, Milford is perfect for hikers and outdoor enthusiasts. It offers a blend of scenic beauty and local amenities. | Milford Golf Club, Godalming Museum, The River Wey, Surrey Hills AONB, Local eateries |
| Capel | A smaller village with a friendly atmosphere and easy access to wider Surrey attractions. Ideal for visitors wanting a peaceful retreat without straying far from main towns. | Capel Church, Local nature reserves, Nearby walking paths, Historical sites, Village shop |
Do you need a license for Airbnb in Mole Valley?
We recommend checking directly with Mole Valley's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mole Valley
Farmhouse 24 guests with pool & tennis court
Entire Place • 12 bedrooms
Idyllic South Downs House & Far Reaching Views
Entire Place • 5 bedrooms
Bright spacious home with natural swimming pond
Entire Place • 4 bedrooms
Modern House with Heated Pool
Entire Place • 4 bedrooms
Best Log Cabin
Entire Place • 2 bedrooms
Rallywood Cottage
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mole Valley
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eleanor | 1 | $446,085 | 30 | 4.97/5.0 |
| Nina | 1 | $233,824 | 26 | 4.92/5.0 |
| Chris | 3 | $231,107 | 140 | 4.98/5.0 |
| Amanda | 4 | $179,881 | 564 | 4.95/5.0 |
| Ivana | 1 | $122,180 | 3 | 5.00/5.0 |
| Michelle | 1 | $118,221 | 4 | 5.00/5.0 |
| Thomas | 2 | $111,921 | 86 | 4.93/5.0 |
| Guy | 1 | $109,190 | 17 | 5.00/5.0 |
| Richard | 4 | $94,821 | 367 | 4.95/5.0 |
| Cheryl | 1 | $84,769 | 114 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mole Valley
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.8%), with house and apartment & condo properties comprising 63.8% of inventory
- Strong specialty sector (25.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 138 properties in Mole Valley shows that 1 bedroom properties are most prevalent, making up 41.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.9% of all listings.
Key Insights
- Most common: 1 bedroom (41.3%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 60.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 138 properties in Mole Valley reveals that 2 guests properties dominate the market, representing 37.7% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 56.5% of the market.
Key Insights
- Most common capacity: 2 guests (37.7% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 56.5% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 138 properties in Mole Valley, the most common availability pattern is 271-366 days (35.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.3% of properties).
Key Insights
- Most common availability window: 271-366 days (35.5%)
- Most common booking duration: 91-180 days (28.3%)
- Properties with high availability (180+ days): 64.5%
- Properties with long-term bookings (180+ days): 37.0%
Minimum Stay Distributions
1 Night
48 listings
37.8% of total
2 Nights
42 listings
33.1% of total
3 Nights
13 listings
10.2% of total
4-6 Nights
11 listings
8.7% of total
7-29 Nights
4 listings
3.1% of total
30+ Nights
9 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.9%
- Mid-length stays (4-6 nights) represent 8.7% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 81.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.8% of total
Super Strict 60 Days
1 listings
0.8% of total
Refundable
1 listings
0.8% of total
Flexible
34 listings
27.2% of total
Moderate
38 listings
30.4% of total
Firm
23 listings
18.4% of total
Strict
27 listings
21.6% of total
Key Insights
- Moderate is the preferred policy at 30.4% of listings
- The market shows a balanced distribution between guest-friendly (57.6%) and strict (40.0%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 75 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 39 days
- Summer shows the longest average booking window at 68 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 68 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Mole Valley
Below is the distribution of amenities across listings in Mole Valley:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.8%) and Australia (3.6%)
- English is the top language at 76.4%, followed by French (9.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mole Valley. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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