Mid Sussex Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Mid Sussex in 2025? Explore comprehensive Airbnb analytics for Mid Sussex, England, United Kingdom to uncover income potential. This 2025 STR market report for Mid Sussex, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 273 active listings.
Whether you're considering an Airbnb investment in Mid Sussex, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mid Sussex Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mid Sussex Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mid Sussex (2025)
Understanding the monthly revenue variations for Airbnb listings in Mid Sussex is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mid Sussex is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mid Sussex across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,609+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,277 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,969 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,062, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mid Sussex
Mid Sussex Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mid Sussex STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mid Sussex:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mid Sussex
Average Daily Rate (ADR) Airbnb Trends in Mid Sussex (2025)
Effective short term rental pricing strategy in Mid Sussex involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mid Sussex typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $388+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Mid Sussex
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Airbnb Seasonality Analysis & Trends in Mid Sussex (2025)
Peak Season (August, July, September)
- Revenue averages $3,371 per month
- Occupancy rates average 56.9%
- Daily rates average $210
Shoulder Season
- Revenue averages $2,788 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $207
Low Season (January, February, November)
- Revenue drops to average $2,406 per month
- Occupancy decreases to average 42.2%
- Daily rates adjust to average $205
Seasonality Insights for Mid Sussex
- The Airbnb seasonality in Mid Sussex shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mid Sussex's highest earning potential, with monthly revenues capable of climbing to $3,663, occupancy reaching a high of 58.1%, and ADRs peaking at $212.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,250, occupancy could drop to 40.4%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mid Sussex.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mid Sussex seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mid Sussex (2025)
Exploring the top neighborhoods for short-term rentals in Mid Sussex? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Haywards Heath | A vibrant town with excellent transport links to London and nearby leisure activities. Popular for its parks and family-friendly environment, attracting both business travelers and tourists. | Bolnore Village, Haywards Heath Railway Station, Bepton Park, The Dolphin Leisure Centre, Wakehurst Place |
| Crawley | A bustling town with a diverse economy and a major international airport nearby. Ideal for both business and leisure travelers, with many attractions and shopping options. | Crawley Town Centre, County Mall Shopping Centre, Tilgate Park, Buchan Country Park, K2 Crawley |
| East Grinstead | A historic market town with beautiful scenery and a charming high street. Attracts visitors with its history and proximity to the Ashdown Forest. | East Grinstead Museum, Standen House and Garden, Ashdown Forest, St Swithun's Church, High Street shops |
| Burgess Hill | A growing town with a strong community and plenty of local parks and outdoor space. Popular for its family-friendly atmosphere and proximity to the South Downs. | Burgess Hill Town Centre, St John's Park, The Cube, Burgess Hill Golf Centre, Ditchling Common |
| Worthing | Coastal town known for its beaches and vibrant cultural scene. Ideal for visitors looking for seaside experiences and entertainment. | Worthing Beach, Assembly Hall, Worthing Pier, Highdown Hill, Cinemas and Theatres |
| Horsham | Historic market town with a mix of shopping, dining, and green spaces. Attracts weekend visitors and families. | Horsham Park, The Capitol Theatre, Horsham Museum and Art Gallery, Southwater Country Park, Powdermill Lane |
| Steyning | A picturesque village renowned for its beautiful countryside and historical architecture, ideal for visitors wanting a quiet retreat. | Steyning Downland Scheme, St Andrew's Church, Steyning Museum, The South Downs Way, Local shops and cafes |
| Shoreham-by-Sea | A lively coastal town with a mix of history, culture, and outdoor activities. Popular for its beach and modern amenities. | Shoreham Beach, Adur ferry, Shoreham Farmers Market, Shoreham Fort, Local eateries and pubs |
Understanding Airbnb License Requirements & STR Laws in Mid Sussex (2025)
While Mid Sussex, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mid Sussex to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Mid Sussex (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mid Sussexbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Whole Glampsite in rural Mid Sussex
Entire Place • 10 bedrooms
Ridge Hill Manor
Entire Place • 6 bedrooms
1&2 Orchard Farm Cottages
Entire Place • 9 bedrooms
Luxury Cabin on Private Lake
Entire Place • 2 bedrooms
Ashdown Rental, forest views, family friendly
Entire Place • 5 bedrooms
NEW! Home with Tennis Court near Brighton
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mid Sussex (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mid Sussex based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 6 | $351,731 | 48 | 4.90/5.0 |
| Joshua | 5 | $264,761 | 59 | 4.88/5.0 |
| M Talal | 3 | $255,201 | 17 | 4.72/5.0 |
| Michelle | 9 | $205,681 | 352 | 4.60/5.0 |
| Paul | 1 | $174,750 | 48 | 4.98/5.0 |
| Elizabeth | 1 | $170,506 | 24 | 4.71/5.0 |
| Thomas | 2 | $169,994 | 680 | 4.93/5.0 |
| Andrew | 4 | $169,308 | 187 | 4.96/5.0 |
| Cindy | 2 | $119,411 | 35 | 4.75/5.0 |
| Helen & Ally | 12 | $118,784 | 142 | 4.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mid Sussex.
Dive Deeper: Advanced Mid Sussex STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mid Sussex. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMid Sussex Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mid Sussex
- The Mid Sussex Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.6% of the 273 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mid Sussex, House properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 52% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.
Mid Sussex Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mid Sussex
- The dominant room capacity in Mid Sussex is 1 bedroom listings, making up 45.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Mid Sussex, indicating a high concentration in these sizes.
- A significant 20.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mid Sussex.
Mid Sussex Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mid Sussex
- The most common guest capacity trend in Mid Sussex vacation rentals is listings accommodating 2 guests (36.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mid Sussex STR market, accounting for 54.6% of listings.
- 18.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mid Sussex.
- On average, properties in Mid Sussex are equipped to host 3.1 guests.
Mid Sussex Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mid Sussex
- The most common availability pattern in Mid Sussex falls within the 271-366 days range, representing 36.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mid Sussex (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mid Sussex Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
78 listings
29.7% of total
2 Nights
89 listings
33.8% of total
3 Nights
26 listings
9.9% of total
4-6 Nights
14 listings
5.3% of total
7-29 Nights
12 listings
4.6% of total
30+ Nights
44 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mid Sussex is 2 Nights, adopted by 33.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.5%) of the Mid Sussex Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Mid Sussex, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.8% of Mid Sussex hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mid Sussex.
Mid Sussex Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
2.8% of total
Non-refundable
4 listings
1.6% of total
Super Strict 30 Days
1 listings
0.4% of total
Flexible
60 listings
23.8% of total
Moderate
83 listings
32.9% of total
Firm
57 listings
22.6% of total
Strict
40 listings
15.9% of total
Cancellation Policy Insights for Mid Sussex
- The prevailing Airbnb cancellation policy trend in Mid Sussex is Moderate, used by 32.9% of listings.
- There's a relatively balanced mix between guest-friendly (56.7%) and stricter (38.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.9% market standard in Mid Sussex.
- Regularly review your cancellation policy against competitors and market demand shifts in Mid Sussex.
Mid Sussex STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mid Sussex
- The overall average booking lead time for vacation rentals in Mid Sussex is 56 days.
- Guests book furthest in advance for stays during June (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Mid Sussex.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Mid Sussex averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mid Sussex (2025)
Amenity Prevalence
Amenity Insights for Mid Sussex
- Popular amenities like Heating, Wifi, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mid Sussex to stay competitive.
Mid Sussex Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mid Sussex
- The typical guest profile for Airbnb in Mid Sussex consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.4% of guests.
- Key international markets include United Kingdom (83.4%) and United States (3.7%).
- Top languages spoken are English (65%) followed by French (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mid Sussex Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Dinton | 11 | $4,616 | $250.27 | 58% |
| Kintbury | 11 | $4,338 | $277.62 | 53% |
| Old Windsor | 25 | $3,953 | $351.54 | 50% |
| Flore | 11 | $3,865 | $357.89 | 37% |
| Wraysbury | 18 | $3,843 | $397.16 | 43% |
| Bourne End | 10 | $3,812 | $456.11 | 40% |
| Furzehill | 11 | $3,793 | $257.54 | 46% |