Marlborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Marlborough in 2025? Explore comprehensive Airbnb analytics for Marlborough, England, United Kingdom to uncover income potential. This 2025 STR market report for Marlborough, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Marlborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marlborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marlborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marlborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Marlborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marlborough is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marlborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,893+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,820 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,702 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,030, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marlborough
Marlborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marlborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marlborough:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marlborough
Average Daily Rate (ADR) Airbnb Trends in Marlborough (2025)
Effective short term rental pricing strategy in Marlborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marlborough typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $479+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Marlborough
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Airbnb Seasonality Analysis & Trends in Marlborough (2025)
Peak Season (September, July, December)
- Revenue averages $2,793 per month
- Occupancy rates average 46.5%
- Daily rates average $261
Shoulder Season
- Revenue averages $2,378 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $230
Low Season (January, February, November)
- Revenue drops to average $1,704 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $281
Seasonality Insights for Marlborough
- The Airbnb seasonality in Marlborough shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marlborough's highest earning potential, with monthly revenues capable of climbing to $2,858, occupancy reaching a high of 49.4%, and ADRs peaking at $286.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,585, occupancy could drop to 29.4%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marlborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marlborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marlborough (2025)
Exploring the top neighborhoods for short-term rentals in Marlborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marlborough Town Centre | The historic heart of Marlborough, known for its vibrant market and beautiful architecture. It attracts visitors for shopping, dining, and cultural experiences, making it a prime Airbnb location. | Marlborough High Street, The Merchant's House, St Mary's Church, Marlborough College, Savernake Forest |
| Savernake Forest | A beautiful ancient forest popular for outdoor activities like hiking and cycling. It offers a serene getaway for nature lovers, ideal for those looking to relax in nature while enjoying local attractions. | Woodland walks, Cycle routes, Wildlife watching, Picnic areas |
| Avebury | Home to the famous stone circles, Avebury offers unique historical attractions. Visitors come for the archaeology, making it a great place for niche tourism focused on history and culture. | Avebury Stone Circle, Avebury Manor and Garden, West Kennet Long Barrow, Silbury Hill |
| Wilton | A quaint village close to Marlborough with charming architecture and historical significance. Offers a peaceful countryside experience while being near amenities and attractions. | Wilton House, St Mary's Church, Local walks, Countryside views |
| Lacock | Known for its picturesque village and historical buildings, including Lacock Abbey. It's a popular film location and attracts visitors interested in photography and history. | Lacock Abbey, Lacock Village, National Trust properties |
| Devizes | A surrounding market town with a thriving community and local history. Offers good local amenities and attractions, making it suitable for family or group stays. | Devizes Castle, Caen Hill Locks, Wiltshire Museum, Market Place |
| Bradford on Avon | This charming town features beautiful views of the river and attractive architecture. It's a great spot for walking holidays and historical tours, appealing to a diverse range of tourists. | Bradford on Avon Wharf, Tithe Barn, St Laurence's Church, Pulteney Bridge |
| Chiseldon | A small village near Swindon that offers a rural escape yet easy access to larger towns. It's perfect for those seeking tranquility close to urban conveniences. | Local parks, Walking trails, Chiseldon Church |
Understanding Airbnb License Requirements & STR Laws in Marlborough (2025)
While Marlborough, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marlborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marlborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marlboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 17th century coach house off high street
Entire Place • 4 bedrooms
Spacious Grade 2 listed home - Central Marlborough
Entire Place • 5 bedrooms
Attractive central Marlborough bungalow
Entire Place • 3 bedrooms
The Cottage in the Clouds
Entire Place • 2 bedrooms
Fab 2 bed Old Chapel in the Heart of Marlborough
Entire Place • 2 bedrooms
Charming 2 Bedroom Cottage in in Marlborough
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marlborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marlborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simon | 10 | $143,028 | 133 | 4.72/5.0 |
| Dawn | 1 | $73,398 | 94 | 4.95/5.0 |
| Caroline | 1 | $61,871 | 121 | 4.90/5.0 |
| Vyv | 5 | $59,521 | 55 | 4.42/5.0 |
| Amanda | 1 | $57,896 | 89 | 4.99/5.0 |
| Mary | 1 | $46,301 | 74 | 4.96/5.0 |
| Mike | 1 | $40,144 | 369 | 4.86/5.0 |
| Rob | 1 | $35,090 | 177 | 4.81/5.0 |
| Daniel James | 1 | $30,418 | 17 | 5.00/5.0 |
| John | 1 | $29,688 | 128 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marlborough.
Dive Deeper: Advanced Marlborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marlborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarlborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marlborough
- The Marlborough Airbnb market composition is heavily skewed towards Private Room listings, which make up 58.6% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marlborough, Hotel/Boutique properties are the most common (51.7%), reflecting the local real estate landscape.
- Houses represent a significant 44.8% portion, catering likely to families or larger groups.
- The presence of 51.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.4%) offer potential for unique stay experiences.
Marlborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marlborough
- The dominant room capacity in Marlborough is 1 bedroom listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.1% of the active Airbnb listings in Marlborough, indicating a high concentration in these sizes.
Marlborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marlborough
- The most common guest capacity trend in Marlborough vacation rentals is listings accommodating 2 guests (27.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Marlborough STR market, accounting for 44.8% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marlborough.
- On average, properties in Marlborough are equipped to host 2.7 guests.
Marlborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marlborough
- The most common availability pattern in Marlborough falls within the 181-270 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marlborough (51.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marlborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
64.3% of total
2 Nights
7 listings
25% of total
3 Nights
1 listings
3.6% of total
30+ Nights
2 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Marlborough is 1 Night, adopted by 64.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.3%) of the Marlborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.3% of Marlborough hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marlborough.
Marlborough Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
10 listings
35.7% of total
Refundable
5 listings
17.9% of total
Flexible
2 listings
7.1% of total
Moderate
3 listings
10.7% of total
Firm
5 listings
17.9% of total
Strict
3 listings
10.7% of total
Cancellation Policy Insights for Marlborough
- The prevailing Airbnb cancellation policy trend in Marlborough is Non-refundable, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (17.8%) and stricter (28.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Non-refundable policy to align with the 35.7% market standard in Marlborough.
- Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marlborough.
Marlborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marlborough
- The overall average booking lead time for vacation rentals in Marlborough is 55 days.
- Guests book furthest in advance for stays during August (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Marlborough.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Marlborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marlborough (2025)
Amenity Prevalence
Amenity Insights for Marlborough
- Essential amenities in Marlborough that guests expect include: TV, Wifi, Iron. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Bed linens, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marlborough: TV, Wifi, Iron.
- Prioritize adding missing essentials: Iron.
- Consider adding popular differentiators like Hair dryer or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marlborough to stay competitive.
Marlborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marlborough
- The typical guest profile for Airbnb in Marlborough consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.1% of guests.
- Key international markets include United Kingdom (88.1%) and United States (4.3%).
- Top languages spoken are English (67.6%) followed by French (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marlborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chew Magna | 13 | $7,297 | $433.02 | 45% |
| Dorney | 12 | $7,190 | $685.49 | 40% |
| Long Sutton | 16 | $6,524 | $420.72 | 42% |
| Englishcombe | 15 | $6,504 | $537.31 | 51% |
| Lambourn | 12 | $6,211 | $675.37 | 32% |
| City of Westminster | 1,606 | $5,784 | $500.08 | 50% |
| Dinton | 10 | $5,384 | $274.24 | 60% |
| Ashley | 13 | $5,244 | $366.62 | 53% |
| Kintbury | 10 | $5,121 | $265.58 | 55% |
| Wraysbury | 18 | $4,730 | $421.13 | 47% |