Malton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Malton in 2025? Explore comprehensive Airbnb analytics for Malton, England, United Kingdom to uncover income potential. This 2025 STR market report for Malton, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Malton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malton (2025)
Understanding the monthly revenue variations for Airbnb listings in Malton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,516+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,877 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,964 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $943, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malton
Malton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malton:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malton
Average Daily Rate (ADR) Airbnb Trends in Malton (2025)
Effective short term rental pricing strategy in Malton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malton typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Malton
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Airbnb Seasonality Analysis & Trends in Malton (2025)
Peak Season (August, July, October)
- Revenue averages $2,553 per month
- Occupancy rates average 52.6%
- Daily rates average $177
Shoulder Season
- Revenue averages $2,102 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $161
Low Season (January, February, March)
- Revenue drops to average $1,435 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $144
Seasonality Insights for Malton
- The Airbnb seasonality in Malton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malton's highest earning potential, with monthly revenues capable of climbing to $2,648, occupancy reaching a high of 54.6%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,226, occupancy could drop to 33.0%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malton (2025)
Exploring the top neighborhoods for short-term rentals in Malton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malton Town Centre | The heart of Malton with historic architecture, bustling markets, and a vibrant community. Ideal for local experiences and easy access to shops and cafes. | Malton Market, The Milton Rooms, Malton Museum, The Town Trail, Malton Railway Station |
| Norton-on-Derwent | Adjacent to Malton, this charming village offers a quieter atmosphere with beautiful parks and scenic views, making it appealing for families and travelers seeking relaxation. | Norton Garden, The Old Lodge, Norton Park, The River Derwent |
| Rillington | A small village with access to picturesque countryside walks and local pubs. Attracts those looking for a peaceful retreat while being close to Malton's amenities. | Rillington Village Hall, Local Pubs, Countryside Walks |
| Yorkshire Wolds | Area of outstanding natural beauty with rolling hills and tranquil landscapes, great for guests looking for outdoor adventures and stunning views. | Wolds Way, Hovingham Hall, Scampston Hall Gardens |
| Castle Howard | A grand stately home surrounded by beautiful gardens, attracting history buffs and tourists. Ideal for visitors seeking cultural and historical experiences. | Castle Howard, Gardens and Parkland, Visitor Centre |
| Eastrington | A charming village that offers a peaceful rural setting but is still a short drive from Malton, perfect for nature lovers and those looking to escape the city. | Local Nature Reserves, Rural Walks, Community Events |
| Huttons Ambo | A small yet picturesque village that offers scenic views and country walks, suitable for those looking for a quaint and tranquil stay close to nature. | Huttons Ambo Nature Reserve, Village Church, Walking Trails |
| Duggleby | A lovely village known for its close-knit community and scenic landscapes, making it ideal for guests who seek a truly rural experience. | Countryside Views, Local Produce Markets, Community Events |
Understanding Airbnb License Requirements & STR Laws in Malton (2025)
While Malton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury boutique apartment-2 Chiltern Place Malton
Entire Place • 1 bedroom
Beautiful Apartment - 6 Chiltern Place, Malton
Entire Place • 1 bedroom
🤍LUXURY apartment in the heart of Malton🤍#Chiltern
Entire Place • 1 bedroom
Stylish apartment in the centre of Malton
Entire Place • 1 bedroom
Renovated Malton bungalow with garage & driveway
Entire Place • 2 bedrooms
Brook Farm Cottage, Old Malton
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Diane | 2 | $76,999 | 476 | 4.99/5.0 |
| Andrew | 5 | $40,544 | 132 | 4.46/5.0 |
| Francesca | 1 | $36,761 | 170 | 4.94/5.0 |
| Patsy | 1 | $31,335 | 137 | 4.96/5.0 |
| Rebecca | 1 | $27,801 | 260 | 4.91/5.0 |
| Annie | 1 | $27,784 | 160 | 4.96/5.0 |
| Darren | 1 | $26,717 | 56 | 4.79/5.0 |
| Cottages | 1 | $19,734 | 4 | 5.00/5.0 |
| Kevin | 1 | $18,980 | 16 | 4.63/5.0 |
| Tom | 1 | $17,651 | 139 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malton.
Dive Deeper: Advanced Malton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malton
- The Malton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malton, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
Malton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malton
- The dominant room capacity in Malton is 1 bedroom listings, making up 52.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 89.4% of the active Airbnb listings in Malton, indicating a high concentration in these sizes.
- With over half the market (52.6%) consisting of studios or 1-bedroom units, Malton is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Malton.
Malton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malton
- The most common guest capacity trend in Malton vacation rentals is listings accommodating 2 guests (52.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Malton STR market, accounting for 84.2% of listings.
- A significant 52.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Malton.
- On average, properties in Malton are equipped to host 2.6 guests.
Malton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malton
- The most common availability pattern in Malton falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Malton (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
42.1% of total
2 Nights
2 listings
10.5% of total
30+ Nights
9 listings
47.4% of total
Key Insights
- The most prevalent minimum stay requirement in Malton is 30+ Nights, adopted by 47.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.4%) caters to monthly stays (30+ nights) in Malton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.4% of Malton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 47.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malton.
Malton Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
10.5% of total
Super Strict 60 Days
5 listings
26.3% of total
Non-refundable
3 listings
15.8% of total
Flexible
2 listings
10.5% of total
Moderate
3 listings
15.8% of total
Firm
4 listings
21.1% of total
Cancellation Policy Insights for Malton
- The prevailing Airbnb cancellation policy trend in Malton is Super Strict 60 Days, used by 26.3% of listings.
- There's a relatively balanced mix between guest-friendly (26.3%) and stricter (21.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 26.3% market standard in Malton.
- Regularly review your cancellation policy against competitors and market demand shifts in Malton.
Malton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malton
- The overall average booking lead time for vacation rentals in Malton is 56 days.
- Guests book furthest in advance for stays during August (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Malton.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Malton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malton (2025)
Amenity Prevalence
Amenity Insights for Malton
- Essential amenities in Malton that guests expect include: Wifi, Bed linens, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malton: Wifi, Bed linens, Smoke alarm, Heating.
- Consider adding popular differentiators like Microwave or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malton to stay competitive.
Malton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malton
- The typical guest profile for Airbnb in Malton consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.8% of guests.
- Key international markets include United Kingdom (88.8%) and Australia (2.7%).
- Top languages spoken are English (73.7%) followed by French (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bishop Monkton | 11 | $5,103 | $302.08 | 51% |
| Appleby | 10 | $4,983 | $373.80 | 45% |
| Stamford Bridge | 12 | $4,687 | $404.52 | 39% |
| Grinton | 13 | $4,493 | $340.46 | 47% |
| High Newton by the Sea | 19 | $4,311 | $497.78 | 38% |
| Ellingham | 12 | $4,251 | $270.46 | 62% |
| Carlton | 10 | $4,036 | $372.31 | 43% |
| Blubberhouses | 10 | $3,904 | $402.53 | 42% |
| Huggate | 10 | $3,696 | $286.68 | 47% |
| Holy Island | 13 | $3,669 | $312.37 | 55% |