Airbnb Market Analytics, Statistics and Data in Maidenhead, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Maidenhead? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Maidenhead:
How much do Airbnb hosts make on average per month in Maidenhead?
The short-term rental market in Maidenhead shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,496 per month
- Strong performing properties (top 25%) make $2,985 or more
- Best-in-class properties (top 10%) achieve $5,084+ monthly
- Entry-level properties (bottom 25%) typically earn around $756
Revenue Variations by Month
Occupancy Rates Throughout the Year in Maidenhead
The market in Maidenhead shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Maidenhead
Daily rates in Maidenhead vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $133 per night
- Strong performing properties (top 25%) secure $198 or more
- Best-in-class properties (top 10%) pull in $313+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
Get Live Maidenhead Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Maidenhead
Peak Season (July, August, June)
- Revenue peaks at $2761.50 per month
- Occupancy rates reach 55.30%
- Daily rates average $209.31
Shoulder Season
- Revenue averages $2166.80 per month
- Occupancy maintains 44.42%
- Daily rates hold at $193.41
Low Season (March, February, January)
- Revenue drops to $1536.29 per month
- Occupancy decreases to 33.60%
- Daily rates adjust to $173.02
Is it still profitable to do Airbnb in Maidenhead in 2025?
Yes! Maidenhead demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $2167 and The market's 124 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Maidenhead
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Town Centre | The heart of Maidenhead, featuring shops, restaurants, and easy access to public transportation. Ideal for tourists looking to explore the local culture and amenities. | Maidenhead Railway Station, Nicholsons Shopping Centre, Boulters Lock, Grenfell Park, The Sounding Arch |
| Cookham | A picturesque village near Maidenhead, known for its scenic riverside walks and artsy atmosphere. Attracts those seeking a tranquil rural retreat close to the river. | River Thames, Stanley Spencer Gallery, Cookham Dean Common, The Old Swan, The Cookham Lock |
| Bourne End | A charming village with a lovely riverside, perfect for tourists interested in outdoor activities and exploring the Thames Path. | Bourne End Marina, Thames Path Walk, The Flower Pot pub, Bourne End Railway Station, Local shops and restaurants |
| Taplow | A small village offering a peaceful atmosphere and proximity to major attractions such as Cliveden House. Attracts guests interested in history and nature. | Cliveden House, Taplow Court, The Thames, Local parks and gardens, Taplow Railway Station |
| Royal Borough of Windsor and Maidenhead | A larger area that includes scenic towns and attractions, attractive for visitors wanting a mix of culture, history, and natural beauty. | Windsor Castle, Legoland Windsor, Durnford House, Savill Garden, The Long Walk |
| Littlewick Green | A quaint village known for its rural charm and community spirit, ideal for guests wanting to experience the English countryside. | Littlewick Green Village Green, Local countryside walking trails, The Green Dragon pub, Historical buildings of interest, Community events |
| Bray | Famous for its fine dining and the picturesque setting along the River Thames. Attracts culinary tourists and those looking for a charming riverside experience. | The Fat Duck, The Crown pub, Bray Lake, Riverside walks, Local artisanal shops |
| Maidenhead Riverside | A beautiful riverside area perfect for scenic walks and enjoying local cafes and restaurants, appealing to those who love nature and relaxation. | Maidenhead Marina, Riverside Gardens, The Olde Bell pub, Café on the river, Thames Path |
Do you need a license for Airbnb in Maidenhead?
We recommend checking directly with Maidenhead's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Maidenhead
6 bedroom home garden 3 bath ivadivastays dot com
Entire Place • 6 bedrooms
A great base for London work+tourism and Heathrow
Entire Place • 4 bedrooms
6-7 Bedroom, 260sqm, 4 x parking + street
Entire Place • 7 bedrooms
Family & Groups - Parking - Close to Station-Town
Entire Place • 3 bedrooms
Fountain View - Vibrant 2 Bedroom With Parking
Entire Place • 2 bedrooms
3 Bedroom Penthouse Apartment - Central Maidenhead
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Maidenhead
Additional analytics on vacation rental, real estate, short term rental data in Maidenhead
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.9%), with apartment & condo and house properties comprising 88.7% of inventory
- Untapped potential in others segments (1.6% combined)
Room Capacity Distribution
Analysis of 124 properties in Maidenhead shows that 1 bedroom properties are most prevalent, making up 30.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.3% of all listings.
Key Insights
- Most common: 1 bedroom (30.6%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 57.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 124 properties in Maidenhead reveals that 4 guests properties dominate the market, representing 24.2% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.6% of the market.
Key Insights
- Most common capacity: 4 guests (24.2% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 47.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 124 properties in Maidenhead, the most common availability pattern is 271-366 days (47.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.6% of properties).
Key Insights
- Most common availability window: 271-366 days (47.6%)
- Most common booking duration: 91-180 days (26.6%)
- Properties with high availability (180+ days): 71.8%
- Properties with long-term bookings (180+ days): 28.2%
Minimum Stay Distributions
1 Night
30 listings
28.3% of total
2 Nights
28 listings
26.4% of total
3 Nights
14 listings
13.2% of total
4-6 Nights
15 listings
14.2% of total
7-29 Nights
12 listings
11.3% of total
30+ Nights
7 listings
6.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.7%
- Mid-length stays (4-6 nights) represent 14.2% of listings
- Monthly+ stays (6.6%) suggest a stable extended-stay market
- High market flexibility with 67.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
25 listings
25% of total
Moderate
41 listings
41% of total
Firm
15 listings
15% of total
Strict
19 listings
19% of total
Key Insights
- Moderate is the preferred policy at 41.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.0% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 15.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 71 days
- Shortest booking windows are in Sep, Feb, Jan, averaging 33 days
- Summer shows the longest average booking window at 65 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Maidenhead
Below is the distribution of amenities across listings in Maidenhead:
Traveler Demographics
Key Insights
- Domestic travelers make up 74.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6%) and Australia (3.1%)
- English is the top language at 73.3%, followed by French (11.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Maidenhead. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights