Airbnb Market Analytics, Statistics and Data in Luton, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Luton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Luton:
How much do Airbnb hosts make on average per month in Luton?
The short-term rental market in Luton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,249 per month
- Strong performing properties (top 25%) make $2,428 or more
- Best-in-class properties (top 10%) achieve $3,914+ monthly
- Entry-level properties (bottom 25%) typically earn around $518
Revenue Variations by Month
Occupancy Rates Throughout the Year in Luton
The market in Luton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Luton
Daily rates in Luton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $159 or more
- Best-in-class properties (top 10%) pull in $227+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Luton
Peak Season (June, April, May)
- Revenue peaks at $2316.12 per month
- Occupancy rates reach 44.74%
- Daily rates average $137.62
Shoulder Season
- Revenue averages $1752.90 per month
- Occupancy maintains 38.60%
- Daily rates hold at $129.44
Low Season (September, December, January)
- Revenue drops to $1220.86 per month
- Occupancy decreases to 32.72%
- Daily rates adjust to $122.40
Is it still profitable to do Airbnb in Luton in 2025?
Yes! Luton demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and solid monthly revenue averaging $1753 and With 305 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Luton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Luton Town Centre | The heart of Luton with vibrant shopping, dining, and entertainment options. Ideal for travelers seeking easy access to amenities and public transport. | The Mall Luton, Luton Culture, St. Mary's Church, Hat Factory Theatre, Luton Central Library |
| Luton Airport | A prime location for travelers flying in and out of London Luton Airport, providing convenience for airport transit and short-term stays. | London Luton Airport, Airport Parkway Station, Stockwood Discovery Centre |
| Stopsley | A picturesque suburb of Luton with a community vibe, parks, and proximity to the airport, making it ideal for families and visitors. | Stopsley Common, Ellenbrook Field, Local shops and cafes |
| Leagrave | A popular residential area that offers good transport links to London, attracting both business and leisure travelers looking for a quieter stay. | Leagrave Railway Station, Local parks, Luton Hoo |
| Crawley Green | A residential area known for its green spaces and local amenities, perfect for visitors seeking a more suburban experience close to the city. | Crawley Green Road, Bramingham Park, Local shops |
| Biscot | A diverse neighborhood that offers a mix of residential and cultural experiences, appealing to guests interested in exploring local life. | Biscot Mill, Wardown Park, Luton Sikh Temple |
| Dunstable | Nearby Dunstable offers additional attractions, a historic town with beautiful parks and countryside, appealing to visitors looking to explore beyond Luton. | Dunstable Downs, The Dunstable Priory Church, Local shops and restaurants |
| Chalton | A quaint village in the Luton area that provides a peaceful retreat, appealing to guests looking for a rural experience with easy access to the town. | Chalton Windmill, Local walks, Countryside scenery |
Do you need a license for Airbnb in Luton?
We recommend checking directly with Luton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Luton
Beautiful Holiday Home 6 Bedroom London Outskirts
Entire Place • 6 bedrooms
Big 6-Bed House | Free Van Parking & Fast Wi-Fi
Entire Place • 4 bedrooms
Luxury 3 bed house Luton centre sleep 7 people
Entire Place • 3 bedrooms
Contractors Dream~POOL TABLE~Close to Airport
Entire Place • 3 bedrooms
Luxurious Detached Holiday House Free Park Airport
Entire Place • 4 bedrooms
Beautiful Home with 5 beds 5 minutes Luton Airport
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Luton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Judith | 9 | $205,130 | 167 | 3.47/5.0 |
| Dean | 8 | $131,160 | 539 | 4.78/5.0 |
| Matthew | 8 | $126,657 | 46 | 2.28/5.0 |
| Roland | 8 | $124,012 | 28 | 1.58/5.0 |
| Suhanur | 7 | $119,417 | 213 | 4.58/5.0 |
| Don | 2 | $118,540 | 17 | 4.83/5.0 |
| Prime Property Solutions | 3 | $115,052 | 64 | 4.92/5.0 |
| 479975193 | 14 | $105,670 | 8 | 0.33/5.0 |
| Katarzyna | 2 | $93,228 | 279 | 4.81/5.0 |
| Ray | 3 | $87,750 | 138 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Luton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (67.9%), with house and apartment & condo properties comprising 96.4% of inventory
- Untapped potential in boutique & hotels, others segments (3.7% combined)
Room Capacity Distribution
Analysis of 305 properties in Luton shows that 1 bedroom properties are most prevalent, making up 42.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.3% of all listings.
Key Insights
- Most common: 1 bedroom (42.3%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 61.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 305 properties in Luton reveals that 2 guests properties dominate the market, representing 18.7% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 35.7% of the market.
Key Insights
- Most common capacity: 2 guests (18.7% of market)
- Least common capacity: 7 guests (5.6% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 35.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 305 properties in Luton, the most common availability pattern is 271-366 days (56.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.1% of properties).
Key Insights
- Most common availability window: 271-366 days (56.4%)
- Most common booking duration: 31-90 days (36.1%)
- Properties with high availability (180+ days): 79.7%
- Properties with long-term bookings (180+ days): 21.6%
Minimum Stay Distributions
1 Night
104 listings
40.5% of total
2 Nights
59 listings
23% of total
3 Nights
22 listings
8.6% of total
4-6 Nights
45 listings
17.5% of total
7-29 Nights
18 listings
7% of total
30+ Nights
9 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.5%
- Mid-length stays (4-6 nights) represent 17.5% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 72.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
7 listings
3.4% of total
Refundable
1 listings
0.5% of total
Super Strict 30 Days
2 listings
1% of total
Flexible
64 listings
31.2% of total
Moderate
55 listings
26.8% of total
Firm
36 listings
17.6% of total
Strict
40 listings
19.5% of total
Key Insights
- Flexible is the preferred policy at 31.2% of listings
- The market shows a balanced distribution between guest-friendly (58.0%) and strict (37.1%) policies
- Strong market consensus around Flexible policies
- Refundable policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 46 days
- Shortest booking windows are in Aug, Dec, Jan, averaging 25 days
- Summer shows the longest average booking window at 38 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 38 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Luton
Below is the distribution of amenities across listings in Luton:
Traveler Demographics
Key Insights
- Domestic travelers make up 70% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.1%) and France (2.9%)
- English is the top language at 77.6%, followed by Spanish (7.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Luton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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