Lorton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Lorton in 2025? Explore comprehensive Airbnb analytics for Lorton, England, United Kingdom to uncover income potential. This 2025 STR market report for Lorton, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Lorton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lorton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lorton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lorton (2025)
Understanding the monthly revenue variations for Airbnb listings in Lorton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lorton is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lorton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,524+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,669 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,801 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,434, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lorton
Lorton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lorton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lorton:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lorton
Average Daily Rate (ADR) Airbnb Trends in Lorton (2025)
Effective short term rental pricing strategy in Lorton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lorton typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $397+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $305 or more.
- Typical properties (Median) charge around $198 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Lorton
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Airbnb Seasonality Analysis & Trends in Lorton (2025)
Peak Season (August, April, July)
- Revenue averages $4,620 per month
- Occupancy rates average 67.4%
- Daily rates average $251
Shoulder Season
- Revenue averages $3,453 per month
- Occupancy maintains around 48.1%
- Daily rates hold near $245
Low Season (January, February, November)
- Revenue drops to average $2,196 per month
- Occupancy decreases to average 38.2%
- Daily rates adjust to average $233
Seasonality Insights for Lorton
- The Airbnb seasonality in Lorton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lorton's highest earning potential, with monthly revenues capable of climbing to $4,983, occupancy reaching a high of 77.4%, and ADRs peaking at $263.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,658, occupancy could drop to 28.5%, and ADRs may adjust down to $225.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lorton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lorton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lorton (2025)
Exploring the top neighborhoods for short-term rentals in Lorton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lorton Village | Charming rural village with picturesque landscapes, attracting visitors seeking relaxation and nature. Perfect for those wanting a quiet retreat away from the city noise. | Lorton Vale, Whinlatter Forest Park, Crummock Water, Buttermere, Lorton Hall |
| Cockermouth | Historic market town located near the Lake District, known for its quaint streets and pubs. Ideal for families and hikers looking to explore the national park. | Wordsworth House, J.B. Banks & Son, Cockermouth Castle, St. Michael’s Church, The Lake District Wildlife Park |
| Keswick | Popular tourist destination in the Lake District, ideal for hiking and adventure enthusiasts. Offers a wide range of outdoor activities and accommodations for travelers. | Derwentwater, Keswick Museum, Castlerigg Stone Circle, Skiddaw Mountain, Theatre by the Lake |
| Bowness-on-Windermere | Beautiful town located beside Lake Windermere, known for its stunning lake views and outdoor activities. A hotspot for tourists seeking leisure and boating. | Lake Windermere, The World of Beatrix Potter, Old Laund Booth, Bowness Bay, Blackwell, The Arts & Crafts House |
| Ambleside | Charming town at the northern end of Lake Windermere, popular for hiking and exploring the Lake District. Offers a mix of shops and eateries. | Stock Ghyll Force, Loughrigg Fell, Bridge House, Rydal Mount, Ambleside Roman Fort |
| Grasmere | Quaint village famous for its association with poet William Wordsworth. Offers beautiful scenery and a tranquil atmosphere, perfect for escaping city life. | Dove Cottage, Grasmere Gingerbread, Rydal Water, Wordsworth Grasmere, Easedale Tarn |
| Windermere | Lively town with direct access to Lake Windermere and numerous attractions. Great for families and couples looking for recreational activities. | Lake Windermere, Brockhole on Windermere, Windermere Jetty Museum, Blackwell, Orrest Head |
| Ulverston | Market town rich in history and culture, known for its festivals and the nearby Lake District. Provides a unique mix of countryside charm and town life. | Laurel and Hardy Museum, Ulverston Canal, Ford Park, The Rake, Mount Wood |
Understanding Airbnb License Requirements & STR Laws in Lorton (2025)
While Lorton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lorton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Lorton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lortonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Boutique cottage in lovely Lakeland valley
Entire Place • 2 bedrooms
Farmhouse fab for walking & biking!
Entire Place • 4 bedrooms
Corner House
Entire Place • 3 bedrooms
Lakes cottage with stunning view & private hot tub
Entire Place • 3 bedrooms
Snug cottage in a stunning setting!
Entire Place • 3 bedrooms
Charming Lake District Grade II Listed Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lorton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lorton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Diana | 3 | $141,922 | 489 | 4.94/5.0 |
| Cottages | 3 | $94,982 | 29 | 4.87/5.0 |
| Polly | 1 | $71,928 | 176 | 4.99/5.0 |
| Emma | 2 | $69,244 | 351 | 4.92/5.0 |
| Holidaycottages.Co.Uk | 3 | $64,301 | 9 | 4.45/5.0 |
| Catherine | 1 | $57,067 | 82 | 5.00/5.0 |
| Lesley | 1 | $21,042 | 98 | 4.96/5.0 |
| Julie | 1 | $18,623 | 74 | 4.95/5.0 |
| Fiona | 1 | $18,205 | 120 | 4.98/5.0 |
| Jenni | 1 | $15,427 | 57 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lorton.
Dive Deeper: Advanced Lorton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lorton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLorton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lorton
- The Lorton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lorton, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Lorton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lorton
- The dominant room capacity in Lorton is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 76.2% of the active Airbnb listings in Lorton, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lorton.
Lorton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lorton
- The most common guest capacity trend in Lorton vacation rentals is listings accommodating 4 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lorton STR market, accounting for 61.9% of listings.
- 28.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lorton.
- On average, properties in Lorton are equipped to host 4.4 guests.
Lorton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lorton
- The most common availability pattern in Lorton falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Lorton (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lorton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
14.3% of total
2 Nights
6 listings
28.6% of total
3 Nights
2 listings
9.5% of total
4-6 Nights
1 listings
4.8% of total
30+ Nights
9 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Lorton is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Lorton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Lorton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lorton.
Lorton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
38.1% of total
Flexible
3 listings
14.3% of total
Moderate
5 listings
23.8% of total
Firm
2 listings
9.5% of total
Strict
3 listings
14.3% of total
Cancellation Policy Insights for Lorton
- The prevailing Airbnb cancellation policy trend in Lorton is Super Strict 60 Days, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (38.1%) and stricter (23.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 38.1% market standard in Lorton.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lorton.
Lorton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lorton
- The overall average booking lead time for vacation rentals in Lorton is 85 days.
- Guests book furthest in advance for stays during June (average 147 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (123 days avg.) sees the longest lead times, while Winter (78 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Lorton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 147 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 123 days) to capture early planners.
- Monitor your own booking lead times against these Lorton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lorton (2025)
Amenity Prevalence
Amenity Insights for Lorton
- Essential amenities in Lorton that guests expect include: Heating, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Cooking basics, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lorton: Heating, Smoke alarm, Kitchen.
- Consider adding popular differentiators like TV or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lorton to stay competitive.
Lorton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lorton
- The typical guest profile for Airbnb in Lorton consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.1% of guests.
- Key international markets include United Kingdom (87.1%) and United States (5.2%).
- Top languages spoken are English (59.6%) followed by French (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lorton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 12 | $7,453 | $902.96 | 42% |
| Gorebridge | 16 | $4,975 | $441.17 | 43% |
| Crosthwaite | 11 | $4,760 | $392.99 | 54% |
| Cark | 13 | $4,492 | $861.23 | 28% |
| Waverton | 17 | $4,122 | $465.29 | 31% |
| City of Edinburgh | 4,527 | $4,073 | $281.10 | 59% |
| Isle of Man | 10 | $4,036 | $407.50 | 36% |
| Allithwaite | 19 | $4,025 | $256.57 | 59% |
| Eglwys-bach | 18 | $3,965 | $331.58 | 48% |
| Bampton | 12 | $3,936 | $429.00 | 44% |