Airbnb Market Analytics, Statistics and Data in Lichfield, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lichfield? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lichfield:
How much do Airbnb hosts make on average per month in Lichfield?
The short-term rental market in Lichfield shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,994 per month
- Strong performing properties (top 25%) make $3,249 or more
- Best-in-class properties (top 10%) achieve $5,193+ monthly
- Entry-level properties (bottom 25%) typically earn around $912
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lichfield
The market in Lichfield shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lichfield
Daily rates in Lichfield vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $114 per night
- Strong performing properties (top 25%) secure $180 or more
- Best-in-class properties (top 10%) pull in $314+ per night
- Entry-level properties (bottom 25%) earn around $78
Daily Rate Variations by Month
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Seasonality patterns in Lichfield
Peak Season (October, November, August)
- Revenue peaks at $3482.79 per month
- Occupancy rates reach 61.21%
- Daily rates average $188.33
Shoulder Season
- Revenue averages $2608.82 per month
- Occupancy maintains 49.53%
- Daily rates hold at $166.14
Low Season (September, February, January)
- Revenue drops to $2061.96 per month
- Occupancy decreases to 43.00%
- Daily rates adjust to $147.89
Is it still profitable to do Airbnb in Lichfield in 2025?
Yes! Lichfield demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $2609 and With 99 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lichfield
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lichfield City Centre | A historic market city with beautiful architecture and a vibrant atmosphere. It attracts tourists for its cultural heritage and proximity to attractions. | Lichfield Cathedral, Samuel Johnson Birthplace Museum, Market Square, Greenhill Bower, St Mary's in the Market Square |
| Chasewater | A popular nature reserve and park area that offers outdoor activities, walking trails, and a scenic lake. Ideal for families and nature lovers. | Chasewater Country Park, Chasewater Railway, Towpath Walk, Water sports, Picnic areas |
| Beacon Park | A beautiful park located near the city center, perfect for leisure and relaxation. Often hosts events and is great for families. | Lichfield Heritage Centre, Playgrounds, Gardens, Walking trails, Events and festivals |
| Whittington | A charming village close to Lichfield with a community feel and access to the countryside. Attractive for those looking for a quiet retreat. | Whittington Castle, Local pubs, Walking paths, Village Green, Historic buildings |
| Tamworth | A nearby town with historical sites and attractions. It offers family-friendly activities and easy access to Lichfield. | Tamworth Castle, Snowdome, Drayton Manor Park, Shopping at Ventura Retail Park, Tamworth Snowdome |
| Fradley Junction | A picturesque canal junction with beautiful walks, perfect for boating enthusiasts and those who appreciate country life. | Fradley Junction Canals, Walking trails, Local pubs, Canal boat tours, Bird watching |
| Burntwood | A suburban area near Lichfield, offering a mix of residential and local businesses, making it convenient for guests. | Cannock Chase, Local shopping areas, Parks, Leisure activities, Burntwood Leisure Centre |
| Staffordshire Countryside | Surrounding countryside with stunning landscapes and nature. A great choice for those wanting to experience rural England. | Cannock Chase Area of Outstanding Natural Beauty, Walking and cycling trails, Rural pubs, Wildlife watching, Idyllic villages |
Do you need a license for Airbnb in Lichfield?
We recommend checking directly with Lichfield's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lichfield
Luxury cottage in Shenstone Village
Entire Place • 4 bedrooms
Brand New Barn Conversion
Entire Place • 3 bedrooms
The Farmhouse by StayStaycations - Hot Tub, shared
Entire Place • 6 bedrooms
Park Barn
Entire Place • 2 bedrooms
Dunnimere Farm House-up to 20 hot tub
Entire Place • 5 bedrooms
The Deere Pod
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Lichfield
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayStaycations | 4 | $162,555 | 56 | 4.38/5.0 |
| Cottages | 4 | $124,276 | 44 | 4.75/5.0 |
| Deborah | 1 | $123,090 | 175 | 4.97/5.0 |
| Matthew | 1 | $107,110 | 167 | 4.87/5.0 |
| Cathy | 2 | $77,482 | 90 | 4.99/5.0 |
| Susan | 1 | $62,297 | 202 | 4.72/5.0 |
| Mrs Elle Marie | 1 | $57,601 | 49 | 4.98/5.0 |
| Helen | 2 | $55,199 | 229 | 4.96/5.0 |
| James | 1 | $51,434 | 96 | 4.84/5.0 |
| Roy | 1 | $49,401 | 387 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lichfield
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.8%), with house and apartment & condo properties comprising 74.7% of inventory
- Strong specialty sector (20.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 99 properties in Lichfield shows that 1 bedroom properties are most prevalent, making up 36.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.6% of all listings.
Key Insights
- Most common: 1 bedroom (36.4%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 63.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 99 properties in Lichfield reveals that 2 guests properties dominate the market, representing 29.3% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 2 guests (29.3% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 99 properties in Lichfield, the most common availability pattern is 91-180 days (30.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.3% of properties).
Key Insights
- Most common availability window: 91-180 days (30.3%)
- Most common booking duration: 91-180 days (29.3%)
- Properties with high availability (180+ days): 54.5%
- Properties with long-term bookings (180+ days): 46.5%
Minimum Stay Distributions
1 Night
41 listings
43.6% of total
2 Nights
35 listings
37.2% of total
3 Nights
10 listings
10.6% of total
4-6 Nights
3 listings
3.2% of total
30+ Nights
5 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.8%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 91.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
9.7% of total
Non-refundable
1 listings
1.1% of total
Flexible
18 listings
19.4% of total
Moderate
34 listings
36.6% of total
Firm
15 listings
16.1% of total
Strict
16 listings
17.2% of total
Key Insights
- Moderate is the preferred policy at 36.6% of listings
- The market shows a balanced distribution between guest-friendly (56.0%) and strict (33.3%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 73 days
- Shortest booking windows are in Feb, Jan, Nov, averaging 40 days
- Summer shows the longest average booking window at 69 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Lichfield
Below is the distribution of amenities across listings in Lichfield:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.6%) and Australia (1.5%)
- English is the top language at 79.9%, followed by French (8.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lichfield. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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