Isle of Wight Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Isle of Wight in 2025? Explore comprehensive Airbnb analytics for Isle of Wight, England, United Kingdom to uncover income potential. This 2025 STR market report for Isle of Wight, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Isle of Wight, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Isle of Wight Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Isle of Wight Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Isle of Wight (2025)
Understanding the monthly revenue variations for Airbnb listings in Isle of Wight is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Isle of Wight is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Isle of Wight across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,576+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,056 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,017 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,067, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Isle of Wight
Isle of Wight Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Isle of Wight STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Isle of Wight:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Isle of Wight
Average Daily Rate (ADR) Airbnb Trends in Isle of Wight (2025)
Effective short term rental pricing strategy in Isle of Wight involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Isle of Wight typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $767+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $431 or more.
- Typical properties (Median) charge around $213 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in Isle of Wight
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Airbnb Seasonality Analysis & Trends in Isle of Wight (2025)
Peak Season (August, July, June)
- Revenue averages $6,053 per month
- Occupancy rates average 52.1%
- Daily rates average $381
Shoulder Season
- Revenue averages $2,285 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $326
Low Season (January, February, December)
- Revenue drops to average $1,428 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $361
Seasonality Insights for Isle of Wight
- The Airbnb seasonality in Isle of Wight shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Isle of Wight's highest earning potential, with monthly revenues capable of climbing to $8,373, occupancy reaching a high of 64.2%, and ADRs peaking at $431.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,273, occupancy could drop to 15.6%, and ADRs may adjust down to $281.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Isle of Wight.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Isle of Wight seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Isle of Wight (2025)
Exploring the top neighborhoods for short-term rentals in Isle of Wight? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cowes | A historic sailing town known for hosting the prestigious Cowes Week regatta. It attracts sailing enthusiasts and tourists looking for maritime experiences. | Cowes Maritime Museum, Northwood Park, Egypt Point, Cowes Beach, Royal Yacht Squadron |
| Shanklin | A charming seaside resort with beautiful beaches, stunning cliffs, and a picturesque old village. Popular with families and tourists seeking a traditional beach holiday. | Shanklin Beach, Shanklin Chine, Old Village, Pirates Cove, Godshill Model Village |
| Sandown | Known for its sandy beaches and family-friendly attractions. Ideal for visitors looking to enjoy water sports and local entertainment. | Sandown Beach, Dinosaur Isle, Sandown Pier, Snowdon Aviary, Gloria's Beach Hut |
| Ventnor | A seaside town with a more laid-back atmosphere, famous for its botanical gardens and microclimate. Attracts tourists looking to relax and enjoy nature. | Ventnor Botanical Garden, Ventnor Beach, St Boniface Down, Ventnor Heritage Museum, The Spyglass Inn |
| Ryde | The largest town on the island with a mix of culture, shopping, and seafront attractions. Ideal for families and travelers seeking a vibrant atmosphere. | Ryde Beach, Ryde Pier, Appley Park, Isle of Wight Museum, Havenstreet Railway |
| Newport | The administrative center of the Isle of Wight, offering a range of shops, restaurants, and cultural spots. Attracts business travelers and those exploring the island. | Newport Roman Villa, Quay Arts Centre, St. Thomas's Church, Newport Market, The Isle of Wight County Record Office |
| Freshwater | A beautiful coastal area popular for its stunning cliffs and proximity to the iconic Needles rock formation. Great for nature lovers and hiking enthusiasts. | The Needles, Freshwater Bay, Horsetail Cliff, St. Agnes Church, Dimbola Lodge |
| Compton | A quieter area known for its unspoiled beaches and walking trails. Appeals to visitors looking for peace and natural beauty away from busier tourist spots. | Compton Bay, Brook Chine, The Needles Landmark Attraction, Hiking trails, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Isle of Wight (2025)
While Isle of Wight, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Isle of Wight to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Isle of Wight (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Isle of Wightbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Deck House, Isle of Wight-Sea view lodge
Entire Place • 3 bedrooms
Glencaple Tower: Luxury Coastal Retreat Sleeps 12
Entire Place • 6 bedrooms
Stylish Cowes Escape with Panoramic Sea Views
Entire Place • 3 bedrooms
2 Bed in Sandown (oc-a30701)
Entire Place • 2 bedrooms
La Cotte
Entire Place • 2 bedrooms
Cowes Central - Detached, 10 Guests, 200m to town
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Isle of Wight (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Isle of Wight based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Island Holiday Company | 10 | $448,790 | 24 | 4.87/5.0 |
| Nicola | 2 | $104,265 | 19 | 5.00/5.0 |
| Holidaycottages-Co-Uk | 3 | $75,327 | 6 | 4.67/5.0 |
| Original Cottages Kent & Susse | 1 | $69,043 | 1 | Not Rated |
| Ceri & Laura | 2 | $55,223 | 12 | 4.82/5.0 |
| Victoria Jane | 1 | $53,670 | 11 | 5.00/5.0 |
| Carl Hanson | 1 | $42,181 | 8 | 4.88/5.0 |
| Rob | 1 | $39,151 | 65 | 4.88/5.0 |
| Mermaid | 1 | $37,202 | 7 | 5.00/5.0 |
| Cottages | 3 | $35,429 | 4 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Isle of Wight.
Dive Deeper: Advanced Isle of Wight STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Isle of Wight. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIsle of Wight Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Isle of Wight
- The Isle of Wight Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Isle of Wight, House properties are the most common (62.3%), reflecting the local real estate landscape.
- Houses represent a significant 62.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others (combined 10.0%) offer potential for unique stay experiences.
Isle of Wight Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Isle of Wight
- The dominant room capacity in Isle of Wight is 2 bedrooms listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.3% of the active Airbnb listings in Isle of Wight, indicating a high concentration in these sizes.
- A significant 37.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Isle of Wight.
Isle of Wight Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Isle of Wight
- The most common guest capacity trend in Isle of Wight vacation rentals is listings accommodating 4 guests (36.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Isle of Wight STR market, accounting for 57.9% of listings.
- 40.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Isle of Wight.
- On average, properties in Isle of Wight are equipped to host 4.9 guests.
Isle of Wight Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Isle of Wight
- The most common availability pattern in Isle of Wight falls within the 271-366 days range, representing 76.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Isle of Wight (56.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Isle of Wight Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
14.5% of total
2 Nights
10 listings
14.5% of total
3 Nights
9 listings
13% of total
4-6 Nights
5 listings
7.2% of total
30+ Nights
35 listings
50.7% of total
Key Insights
- The most prevalent minimum stay requirement in Isle of Wight is 30+ Nights, adopted by 50.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50.7%) caters to monthly stays (30+ nights) in Isle of Wight, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50.7% of Isle of Wight hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Isle of Wight.
Isle of Wight Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
13% of total
Flexible
10 listings
14.5% of total
Moderate
7 listings
10.1% of total
Firm
29 listings
42% of total
Strict
14 listings
20.3% of total
Cancellation Policy Insights for Isle of Wight
- The prevailing Airbnb cancellation policy trend in Isle of Wight is Firm, used by 42% of listings.
- A majority (62.3%) of hosts in Isle of Wight utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42% market standard in Isle of Wight.
- Regularly review your cancellation policy against competitors and market demand shifts in Isle of Wight.
Isle of Wight STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Isle of Wight
- The overall average booking lead time for vacation rentals in Isle of Wight is 39 days.
- Guests book furthest in advance for stays during April (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (76 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Isle of Wight.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Isle of Wight averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Isle of Wight (2025)
Amenity Prevalence
Amenity Insights for Isle of Wight
- Popular amenities like Heating, Kitchen, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Isle of Wight to stay competitive.
Isle of Wight Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Isle of Wight
- The typical guest profile for Airbnb in Isle of Wight consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.9% of guests.
- Key international markets include United Kingdom (90.9%) and United States (1.6%).
- Top languages spoken are English (65%) followed by French (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Isle of Wight Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chew Magna | 13 | $7,347 | $432.78 | 45% |
| Dorney | 12 | $7,123 | $693.25 | 43% |
| Englishcombe | 15 | $6,585 | $523.86 | 53% |
| City of Westminster | 1,503 | $6,396 | $527.02 | 51% |
| Wraysbury | 15 | $6,261 | $502.57 | 49% |
| Long Sutton | 17 | $6,208 | $412.77 | 43% |
| Lambourn | 12 | $6,079 | $683.58 | 30% |
| Ashley | 13 | $5,387 | $362.18 | 55% |
| Freshford | 12 | $5,125 | $309.55 | 56% |
| Grosmont | 11 | $5,059 | $468.70 | 54% |