Airbnb Market Analytics, Statistics and Data in Ipswich, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ipswich? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ipswich:
How much do Airbnb hosts make on average per month in Ipswich?
The short-term rental market in Ipswich shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,243 per month
- Strong performing properties (top 25%) make $2,632 or more
- Best-in-class properties (top 10%) achieve $4,114+ monthly
- Entry-level properties (bottom 25%) typically earn around $577
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ipswich
The market in Ipswich shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ipswich
Daily rates in Ipswich vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $177 or more
- Best-in-class properties (top 10%) pull in $232+ per night
- Entry-level properties (bottom 25%) earn around $54
Daily Rate Variations by Month
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Seasonality patterns in Ipswich
Peak Season (May, April, August)
- Revenue peaks at $2375.88 per month
- Occupancy rates reach 48.62%
- Daily rates average $146.47
Shoulder Season
- Revenue averages $2107.01 per month
- Occupancy maintains 42.11%
- Daily rates hold at $139.97
Low Season (February, December, January)
- Revenue drops to $1443.17 per month
- Occupancy decreases to 32.13%
- Daily rates adjust to $134.44
Is it still profitable to do Airbnb in Ipswich in 2025?
Yes! Ipswich demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2107 and The market's 147 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ipswich
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| St. Mary-Le-Tower | Close to the town center and popular with families and professionals. Offers a mix of historic charm and modern conveniences, making it attractive for long-term and short-term rentals. | Christchurch Park, Ipswich Waterfront, St. Mary-Le-Tower Church, Ipswich Museum and Galleries, The Cornhill |
| Westgate | A historic area with beautiful architecture and proximity to cultural amenities. Ideal for those wanting to explore Ipswich's rich history. | Westgate Park, St. Nicholas Church, Holywells Park, Ipswich Transport Museum, The Wolsey Theatre |
| Rushmere St. Andrew | A suburban area offering spacious accommodation and amenities, popular with families and travelers looking for a quieter stay with easy access to the town. | Rushmere Common, Pinewood Park, St. Andrew's Church, East Ipswich Retail Park |
| Chantry | Offers a community feel with local amenities and parks, making it suitable for families and those needing a quieter environment close to Ipswich. | Chantry Park, St. Mary’s Church, The Cornhill, St. John’s Church |
| Bixley Farm | A newer residential area with modern homes. Attractive to business travelers and families seeking modern accommodations close to urban amenities. | Bixley Farm Playing Fields, Local shopping areas, Parks and recreation areas |
| East Ipswich | A diverse area with a mix of housing and amenities, appealing to a wide demographic of renters due to its affordability and local services. | Bourne Park, St. Mary-Le-Tower Church, Local shopping centers, Schools and colleges |
| The Waterfront | A vibrant area with restaurants, bars, and scenic views of the River Orwell. Highly sought after by tourists and business travelers alike. | Ipswich Waterfront, University of Suffolk, The New Wolsey Theatre, Dining and nightlife options |
| Kesgrave | A popular suburban area with great schools and parks. Appeals to families and professionals looking for a community environment while still being close to Ipswich. | Kesgrave Sports and Social Club, Local parks, Nearby shopping areas, Schools |
Do you need a license for Airbnb in Ipswich?
We recommend checking directly with Ipswich's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ipswich
Large Self Catering House sleeping up to 30 people
Entire Place • 14 bedrooms
Unique 5BD Farm House Perfect for Relaxing
Entire Place • 5 bedrooms
4 Bedroom Detached House Sleeps 7
Entire Place • 4 bedrooms
Host & Stay | Maple Court
Entire Place • 2 bedrooms
2 Bed central, duplex penthouse
Entire Place • 2 bedrooms
3 BR Home in the Dale’s, Ipswich centre.
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Ipswich
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martin | 16 | $464,035 | 156 | 3.67/5.0 |
| Veronica | 1 | $129,979 | 42 | 4.93/5.0 |
| 564464157 | 8 | $109,071 | 4 | 0.00/5.0 |
| Kie | 4 | $97,680 | 87 | 4.80/5.0 |
| Host & Stay | 2 | $83,602 | 22 | 4.68/5.0 |
| Andrew | 5 | $82,352 | 145 | 4.78/5.0 |
| Victoria | 1 | $73,864 | 20 | 4.95/5.0 |
| Conor | 2 | $72,368 | 146 | 4.74/5.0 |
| Ben | 2 | $72,173 | 334 | 4.94/5.0 |
| Haroon | 4 | $54,592 | 218 | 4.59/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ipswich
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.3%), with house and apartment & condo properties comprising 92.5% of inventory
- Untapped potential in others segments (1.4% combined)
Room Capacity Distribution
Analysis of 147 properties in Ipswich shows that 1 bedroom properties are most prevalent, making up 34.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.9% of all listings.
Key Insights
- Most common: 1 bedroom (34.7%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 59.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 147 properties in Ipswich reveals that 2 guests properties dominate the market, representing 23.1% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 41.5% of the market.
Key Insights
- Most common capacity: 2 guests (23.1% of market)
- Least common capacity: 7 guests (2.7% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 41.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 147 properties in Ipswich, the most common availability pattern is 271-366 days (43.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.3% of properties).
Key Insights
- Most common availability window: 271-366 days (43.5%)
- Most common booking duration: 91-180 days (31.3%)
- Properties with high availability (180+ days): 72.8%
- Properties with long-term bookings (180+ days): 27.2%
Minimum Stay Distributions
1 Night
33 listings
26.8% of total
2 Nights
45 listings
36.6% of total
3 Nights
16 listings
13% of total
4-6 Nights
8 listings
6.5% of total
7-29 Nights
15 listings
12.2% of total
30+ Nights
6 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.4%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 76.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
5 listings
4.4% of total
Super Strict 60 Days
1 listings
0.9% of total
Non-refundable
5 listings
4.4% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
34 listings
29.8% of total
Moderate
31 listings
27.2% of total
Firm
9 listings
7.9% of total
Strict
28 listings
24.6% of total
Key Insights
- Flexible is the preferred policy at 29.8% of listings
- The market shows a balanced distribution between guest-friendly (57.0%) and strict (32.5%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, May, Apr, averaging 55 days
- Shortest booking windows are in Dec, Oct, Jan, averaging 32 days
- Spring shows the longest average booking window at 55 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 55 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Ipswich
Below is the distribution of amenities across listings in Ipswich:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5%) and Australia (1.9%)
- English is the top language at 77.5%, followed by French (8.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.6%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ipswich. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $3,397 | $219.54 | 48% |
| Sevenoaks | 172 | $3,068 | $273.26 | 44% |
| Uttlesford | 225 | $2,629 | $223.91 | 46% |
| Koekelare | 11 | $2,573 | $250.87 | 38% |
| Gistel | 11 | $2,570 | $201.96 | 41% |
| Diksmuide | 42 | $2,566 | $276.66 | 38% |
| Braintree | 177 | $2,536 | $256.38 | 40% |
| Tonbridge and Malling | 106 | $2,453 | $202.51 | 45% |
| Tunbridge Wells | 347 | $2,447 | $241.20 | 45% |
| Canterbury | 1,107 | $2,398 | $204.53 | 45% |
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