Airbnb Market Analytics, Statistics and Data in Horsham, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Horsham? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Horsham:
How much do Airbnb hosts make on average per month in Horsham?
The short-term rental market in Horsham shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,100 per month
- Strong performing properties (top 25%) make $3,553 or more
- Best-in-class properties (top 10%) achieve $6,412+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,097
Revenue Variations by Month
Occupancy Rates Throughout the Year in Horsham
The market in Horsham shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Horsham
Daily rates in Horsham vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $145 per night
- Strong performing properties (top 25%) secure $218 or more
- Best-in-class properties (top 10%) pull in $380+ per night
- Entry-level properties (bottom 25%) earn around $105
Daily Rate Variations by Month
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Seasonality patterns in Horsham
Peak Season (August, July, May)
- Revenue peaks at $4257.91 per month
- Occupancy rates reach 57.06%
- Daily rates average $235.14
Shoulder Season
- Revenue averages $3287.37 per month
- Occupancy maintains 44.31%
- Daily rates hold at $221.12
Low Season (November, February, January)
- Revenue drops to $2461.29 per month
- Occupancy decreases to 32.65%
- Daily rates adjust to $208.62
Is it still profitable to do Airbnb in Horsham in 2025?
Yes! Horsham demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $3287 and With 433 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Horsham
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bramber | Historic village known for its stunning views and the nearby Bramber Castle. A peaceful retreat for guests looking for a quaint English countryside experience, with walking trails and river views. | Bramber Castle, River Adur, The Church of St. Nicholas, South Downs National Park, Partridge Green |
| Steyning | Charming market town with a rich history and beautiful architecture. A great location for those interested in exploring local shops and the scenic South Downs. | Steyning Museum, St. Andrew's Church, South Downs Way, Local artisanal shops, The Rising Sun public house |
| Horsham Town Centre | Horsham's vibrant town center, filled with shops, restaurants, and cultural attractions. Ideal for visitors who want easy access to amenities and public transport. | Horsham Museum and Art Gallery, The Capitol Theatre, Horsham Park, Market Square, Shopping Arcades |
| Slinfold | A quaint village with historical significance and picturesque landscapes, perfect for a relaxing getaway or exploring the surrounding countryside. | Slinfold Golf Club, St. Peter's Church, Local walking paths, River Arun, Nearby pubs |
| Warnham | A tranquil village known for its nature reserve and beautiful countryside. Attracts nature lovers and those looking for a peaceful escape from urban life. | Warnham Nature Reserve, The Old Mill, Warnham Village Hall, Local walking trails, River Warn |
| Pulborough | Gateway to the South Downs and a hub for outdoor activities. Great for guests who enjoy hiking, cycling, and exploring nature. | Pulborough Brooks Nature Reserve, St. Mary’s Church, Local vineyards, Cycle routes, Walking trails |
| Billingshurst | A picturesque village with a strong sense of community and access to surrounding countryside areas. Offers a mix of local shops and rural charm. | St. Mary’s Church, Billingshurst Sports and Social Club, Local parks, Village shops, Cycle paths |
| Southwater | A family-friendly area with easy access to parks and recreational activities. Ideal for families visiting the area or looking for an active holiday. | Southwater Country Park, Church of St. Nicholas, Local nature trails, Sports facilities, Southwater Village |
Do you need a license for Airbnb in Horsham?
We recommend checking directly with Horsham's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Horsham
Holme Street House and Dove Cote Lodge
Entire Place • 5 bedrooms
Stunning Estate in private grounds a large lake
Entire Place • 7 bedrooms
Wonderland
Entire Place • 8 bedrooms
The Rook Retreat
Entire Place • 5 bedrooms
South Downs Rural Retreat
Entire Place • 6 bedrooms
Stunning Pulborough House on the Edge of the Downs
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Horsham
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Henry Adams Holiday Cottages | 7 | $626,092 | 24 | 1.78/5.0 |
| Katherine | 8 | $573,979 | 378 | 4.81/5.0 |
| Cottages | 17 | $573,745 | 137 | 3.46/5.0 |
| Claire | 1 | $298,144 | 50 | 4.76/5.0 |
| Westbeach | 3 | $296,046 | 106 | 4.88/5.0 |
| The Butler Getaway Group | 3 | $269,258 | 53 | 4.99/5.0 |
| Jemma | 1 | $245,030 | 67 | 4.85/5.0 |
| Shona | 1 | $216,777 | 64 | 5.00/5.0 |
| Johnny | 6 | $216,087 | 68 | 4.09/5.0 |
| Zoe | 2 | $181,114 | 148 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Horsham
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82%), with house and boutique & hotels properties comprising 65.4% of inventory
- Strong specialty sector (31.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 433 properties in Horsham shows that 1 bedroom properties are most prevalent, making up 48.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.5% of all listings.
Key Insights
- Most common: 1 bedroom (48.5%)
- Least common: 4 bedrooms (3.9%)
- Market concentration: 69.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 433 properties in Horsham reveals that 2 guests properties dominate the market, representing 39% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 61.2% of the market.
Key Insights
- Most common capacity: 2 guests (39% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 61.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 433 properties in Horsham, the most common availability pattern is 271-366 days (35.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.6% of properties).
Key Insights
- Most common availability window: 271-366 days (35.1%)
- Most common booking duration: 91-180 days (32.6%)
- Properties with high availability (180+ days): 67.9%
- Properties with long-term bookings (180+ days): 33.9%
Minimum Stay Distributions
1 Night
148 listings
38.2% of total
2 Nights
147 listings
38% of total
3 Nights
51 listings
13.2% of total
4-6 Nights
20 listings
5.2% of total
7-29 Nights
7 listings
1.8% of total
30+ Nights
14 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.2%
- Mid-length stays (4-6 nights) represent 5.2% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 89.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
1.3% of total
Refundable
3 listings
0.8% of total
Super Strict 60 Days
23 listings
6% of total
Non-refundable
1 listings
0.3% of total
Flexible
97 listings
25.5% of total
Moderate
107 listings
28.1% of total
Firm
59 listings
15.5% of total
Strict
86 listings
22.6% of total
Key Insights
- Moderate is the preferred policy at 28.1% of listings
- The market shows a balanced distribution between guest-friendly (53.6%) and strict (38.1%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 89 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 46 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Horsham
Below is the distribution of amenities across listings in Horsham:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.2%) and Australia (1.9%)
- English is the top language at 73.7%, followed by French (10.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Horsham. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
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