Airbnb Market Analytics, Statistics and Data in Hertsmere, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hertsmere? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hertsmere:
How much do Airbnb hosts make on average per month in Hertsmere?
The short-term rental market in Hertsmere shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,609 per month
- Strong performing properties (top 25%) make $3,579 or more
- Best-in-class properties (top 10%) achieve $6,467+ monthly
- Entry-level properties (bottom 25%) typically earn around $695
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hertsmere
The market in Hertsmere shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hertsmere
Daily rates in Hertsmere vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $176 or more
- Best-in-class properties (top 10%) pull in $278+ per night
- Entry-level properties (bottom 25%) earn around $62
Daily Rate Variations by Month
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Seasonality patterns in Hertsmere
Peak Season (June, April, May)
- Revenue peaks at $3812.07 per month
- Occupancy rates reach 54.80%
- Daily rates average $172.94
Shoulder Season
- Revenue averages $2990.17 per month
- Occupancy maintains 45.56%
- Daily rates hold at $162.80
Low Season (September, December, January)
- Revenue drops to $1820.66 per month
- Occupancy decreases to 34.81%
- Daily rates adjust to $153.09
Is it still profitable to do Airbnb in Hertsmere in 2025?
Yes! Hertsmere demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2990 and The market's 121 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hertsmere
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Elstree | A quiet suburban area with excellent transport links to London. Popular with families and corporate travelers looking for convenient accommodations near the capital. | Elstree Studios, Aldenham Country Park, The Hertsmere Leisure Centre, Bristol Park |
| Bushey | A picturesque town with a lovely village feel, attracting tourists with its charming high street and proximity to parks and historical sites. | Bushey Museum and Art Gallery, Bushey Rose Garden, Oxhey Park, Watford Palace Theatre |
| Potters Bar | A thriving town with a mix of residential and commercial areas, great for hosting guests with easy access to London and a range of local amenities. | Potters Bar Golf Club, Brookmans Park, The Wyllyotts Centre, Cranborne Road |
| Radlett | An affluent village known for its attractive homes and community atmosphere, appealing to travelers wanting a quieter experience close to major transport links. | Radlett Park, The Radlett Centre, Middlesex Golf Club, St. John's Church |
| Borehamwood | A bustling town famous for its film and TV studios, including elstree Studios. Popular with tourists interested in the media and entertainment industry. | Elstree and Borehamwood Museum, The Park, Borehamwood Shopping Park, Borehamwood Football Club |
| South Mimms | A small village with a countryside atmosphere, providing a retreat for guests wanting to escape the city hustle while still being close to London. | South Mimms services on the M25, St. John the Baptist Church, The Gables |
| Wraysbury | A quaint village known for its picturesque riverside location and outdoor activities, ideal for guests looking for a peaceful stay. | Wraysbury River, St. Andrew's Church, Cranbourne Road, Local pubs and restaurants |
| Shenley | A charming village with a rich history and beautiful countryside scenery, attracting guests looking for a tranquil getaway close to urban amenities. | Shenley Park, The Old Barn Museum, Shenley Cricket Centre, Local restaurants |
Do you need a license for Airbnb in Hertsmere?
We recommend checking directly with Hertsmere's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hertsmere
Large Villa Mansion with Pool House & Tennis Court
Entire Place • 5 bedrooms
Historic 5 Bed Retreat: Tranquil Hidden Gem
Entire Place • 5 bedrooms
Stylish 4 Bedroom Home with Parking in Borehamwood
Entire Place • 4 bedrooms
Prv-Parking | 3 Bath | Families/Groups | Winter
Entire Place • 4 bedrooms
Modern stylish 2 bed in Potters Bar
Entire Place • 2 bedrooms
7 Person Stylish Guest House
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Hertsmere
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ibraheem | 1 | $371,249 | 9 | 5.00/5.0 |
| Nigel | 1 | $281,495 | 43 | 4.86/5.0 |
| Maeve | 2 | $155,611 | 49 | 4.75/5.0 |
| Leslie | 2 | $132,633 | 27 | 4.92/5.0 |
| Michael-Pass The Keys | 1 | $99,439 | 28 | 4.82/5.0 |
| Daniel | 1 | $74,647 | 17 | 4.71/5.0 |
| Judith | 2 | $68,848 | 11 | 4.78/5.0 |
| Danny | 3 | $68,256 | 202 | 4.77/5.0 |
| Damian And Jack | 1 | $67,657 | 15 | 4.73/5.0 |
| Nicholas | 1 | $58,689 | 25 | 4.40/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hertsmere
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (59.5%), with house and apartment & condo properties comprising 91.7% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (8.3% combined)
Room Capacity Distribution
Analysis of 121 properties in Hertsmere shows that 1 bedroom properties are most prevalent, making up 33.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.2% of all listings.
Key Insights
- Most common: 1 bedroom (33.9%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 56.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 121 properties in Hertsmere reveals that 2 guests properties dominate the market, representing 26.4% of all listings. The average property accommodates 2.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 38.0% of the market.
Key Insights
- Most common capacity: 2 guests (26.4% of market)
- Least common capacity: 5 guests (3.3% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 38.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 121 properties in Hertsmere, the most common availability pattern is 271-366 days (38.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.3% of properties).
Key Insights
- Most common availability window: 271-366 days (38.8%)
- Most common booking duration: 91-180 days (27.3%)
- Properties with high availability (180+ days): 66.9%
- Properties with long-term bookings (180+ days): 33.9%
Minimum Stay Distributions
1 Night
27 listings
26.5% of total
2 Nights
25 listings
24.5% of total
3 Nights
21 listings
20.6% of total
4-6 Nights
15 listings
14.7% of total
7-29 Nights
12 listings
11.8% of total
30+ Nights
2 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.0%
- Mid-length stays (4-6 nights) represent 14.7% of listings
- Monthly+ stays (2%) suggest a stable extended-stay market
- High market flexibility with 71.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1.1% of total
Refundable
1 listings
1.1% of total
Flexible
25 listings
28.1% of total
Moderate
24 listings
27% of total
Firm
13 listings
14.6% of total
Strict
25 listings
28.1% of total
Key Insights
- Flexible is the preferred policy at 28.1% of listings
- The market shows a balanced distribution between guest-friendly (55.1%) and strict (42.7%) policies
- Strong market consensus around Flexible policies
- Refundable policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Dec, averaging 53 days
- Shortest booking windows are in Sep, Feb, Jan, averaging 32 days
- Summer shows the longest average booking window at 52 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 52 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Hertsmere
Every property in Hertsmere comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 69.9% of total guests, indicating a significant local market share.
- Primary international markets: United States (7.9%) and Germany (2.9%)
- English is the top language at 73.2%, followed by French (10.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hertsmere. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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