Hertfordshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Hertfordshire in 2025? Explore comprehensive Airbnb analytics for Hertfordshire, England, United Kingdom to uncover income potential. This 2025 STR market report for Hertfordshire, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Hertfordshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hertfordshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hertfordshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hertfordshire (2025)
Understanding the monthly revenue variations for Airbnb listings in Hertfordshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hertfordshire is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hertfordshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,705+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,461 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,025 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $856, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hertfordshire
Hertfordshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hertfordshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hertfordshire:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hertfordshire
Average Daily Rate (ADR) Airbnb Trends in Hertfordshire (2025)
Effective short term rental pricing strategy in Hertfordshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hertfordshire typically peaks in August and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Hertfordshire
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Airbnb Seasonality Analysis & Trends in Hertfordshire (2025)
Peak Season (August, July, June)
- Revenue averages $3,004 per month
- Occupancy rates average 52.2%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,359 per month
- Occupancy maintains around 24.1%
- Daily rates hold near $171
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $164
Seasonality Insights for Hertfordshire
- The Airbnb seasonality in Hertfordshire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hertfordshire's highest earning potential, with monthly revenues capable of climbing to $3,256, occupancy reaching a high of 53.5%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hertfordshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hertfordshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hertfordshire (2025)
Exploring the top neighborhoods for short-term rentals in Hertfordshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St Albans | Historic city known for its Roman heritage and vibrant market. Popular with tourists for its stunning cathedral and proximity to London. | St Albans Cathedral, Verulamium Park, St Albans Market, The albans Museum, The Old Town, The Harpenden Common |
| Hitchin | Charming market town with picturesque streets and a strong community feel. Attracts visitors for its quaint shops and the scenic Hitchin Lavender fields. | Hitchin Market, Hitchin Lavender, The British Schools Museum, St Mary's Church, Market Theatre Hitchin, The Coach House |
| Watford | Lively town known for its shopping and entertainment options, including the famous Warner Bros. Studio Tour London. Attractive to families and business travelers. | Warner Bros. Studio Tour, Intu Watford, Cassiobury Park, Watford Museum, Watford Palace Theatre, Vicarage Road Stadium |
| Baldock | Historic town with medieval architecture, close to countryside walking paths. It offers charm and easy access to Stevenage and Letchworth. | Baldock Market, St Mary’s Church, Baldock Castle, The Garden House, The Baldock Museum |
| Harrow on the Hill | Picturesque village-like area with historic architecture and stunning views of London. Perfect for families and tourists who enjoy a quieter stay. | St Mary's Church, Harrow School, The Hill, Harrow-on-the-Hill village, Headstone Manor and Museum |
| Letchworth Garden City | First garden city in the UK known for its green spaces and community spirit, attracting visitors interested in architecture and gardening. | Letchworth Garden City Heritage Foundation, The SG4 Art Trail, Norton Common, Letchworth Outdoor Pool, Spirella Building |
| Barnet | Vibrant suburban area with rich history and a large variety of dining options, great for both family trips and solo travelers. | High Barnet Market, Barnet Museum, The Spires, Hadley Green, The Barnet Copthall |
| Tring | Charming market town with beautiful walks and a strong local arts scene. Ideal for visitors wanting to experience the Hertfordshire countryside. | Tring Natural History Museum, Tring Park, The Ashridge Estate, The Grand Union Canal, Tring Brewery |
Understanding Airbnb License Requirements & STR Laws in Hertfordshire (2025)
While Hertfordshire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hertfordshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hertfordshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hertfordshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
No.39 Kensington
Entire Place • 6 bedrooms
A clean, luxurious, spacious and modern 4Bed House
Entire Place • 4 bedrooms
Very Luxury home 5min walk to Hertford Town
Entire Place • 2 bedrooms
Cozy Riverside Cottage in Hertford Town + Parking
Entire Place • 1 bedroom
Quiet Stay | Van Parking | 18 Min to Central
Entire Place • 2 bedrooms
The House of Requirement
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hertfordshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hertfordshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannah | 3 | $99,400 | 33 | 4.87/5.0 |
| Yaver | 1 | $58,413 | 8 | 4.88/5.0 |
| Fally | 1 | $48,438 | 9 | 5.00/5.0 |
| Nick | 5 | $46,823 | 37 | 4.92/5.0 |
| Dunbar | 2 | $42,331 | 15 | 4.42/5.0 |
| Zack @ Opuluxe Stays | 1 | $27,460 | 5 | 4.60/5.0 |
| Chris | 1 | $27,209 | 31 | 4.90/5.0 |
| BKRE Homes | 1 | $26,332 | 11 | 4.55/5.0 |
| Arze | 1 | $26,096 | 19 | 5.00/5.0 |
| Gbolahan | 1 | $25,824 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hertfordshire.
Dive Deeper: Advanced Hertfordshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hertfordshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHertfordshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hertfordshire
- The Hertfordshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.9% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hertfordshire, Apartment/Condo properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 45.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 7.4%) offer potential for unique stay experiences.
Hertfordshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hertfordshire
- The dominant room capacity in Hertfordshire is 2 bedrooms listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.3% of the active Airbnb listings in Hertfordshire, indicating a high concentration in these sizes.
Hertfordshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hertfordshire
- The most common guest capacity trend in Hertfordshire vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Hertfordshire STR market, accounting for 39.7% of listings.
- 22.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hertfordshire.
- On average, properties in Hertfordshire are equipped to host 3.7 guests.
Hertfordshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hertfordshire
- The most common availability pattern in Hertfordshire falls within the 271-366 days range, representing 64.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hertfordshire (48.5%), reflecting common guest stay durations or potential owner blocking patterns.
Hertfordshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
27.9% of total
2 Nights
14 listings
20.6% of total
3 Nights
8 listings
11.8% of total
4-6 Nights
3 listings
4.4% of total
7-29 Nights
5 listings
7.4% of total
30+ Nights
19 listings
27.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hertfordshire is 1 Night, adopted by 27.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.9%) caters to monthly stays (30+ nights) in Hertfordshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.9% of Hertfordshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hertfordshire.
Hertfordshire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.5% of total
Super Strict 30 Days
2 listings
2.9% of total
Flexible
24 listings
35.3% of total
Moderate
20 listings
29.4% of total
Firm
16 listings
23.5% of total
Strict
5 listings
7.4% of total
Cancellation Policy Insights for Hertfordshire
- The prevailing Airbnb cancellation policy trend in Hertfordshire is Flexible, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (30.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Hertfordshire.
- Using a Strict policy might deter some guests, as only 7.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hertfordshire.
Hertfordshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hertfordshire
- The overall average booking lead time for vacation rentals in Hertfordshire is 21 days.
- Guests book furthest in advance for stays during August (average 28 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (26 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Hertfordshire.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Hertfordshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hertfordshire (2025)
Amenity Prevalence
Amenity Insights for Hertfordshire
- Essential amenities in Hertfordshire that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hertfordshire: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hertfordshire to stay competitive.
Hertfordshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hertfordshire
- The typical guest profile for Airbnb in Hertfordshire consists of primarily domestic travelers (76%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 76.2% of guests.
- Key international markets include United Kingdom (76.2%) and United States (5.4%).
- Top languages spoken are English (63.1%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hertfordshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,123 | $693.25 | 43% |
| City of Westminster | 1,503 | $6,396 | $527.02 | 51% |
| Wraysbury | 15 | $6,261 | $502.57 | 49% |
| Lambourn | 12 | $6,079 | $683.58 | 30% |
| Dinton | 11 | $5,038 | $289.00 | 52% |
| Kintbury | 10 | $4,835 | $265.16 | 54% |
| Furzehill | 10 | $4,583 | $293.07 | 48% |
| Old Windsor | 20 | $4,554 | $346.58 | 50% |
| Bourne End | 10 | $4,464 | $494.64 | 48% |
| Shrewton | 15 | $4,400 | $495.86 | 45% |