Airbnb Market Analytics, Statistics and Data in Hereford, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hereford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hereford:
How much do Airbnb hosts make on average per month in Hereford?
The short-term rental market in Hereford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,495 per month
- Strong performing properties (top 25%) make $2,837 or more
- Best-in-class properties (top 10%) achieve $3,998+ monthly
- Entry-level properties (bottom 25%) typically earn around $787
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hereford
The market in Hereford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hereford
Daily rates in Hereford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $107 per night
- Strong performing properties (top 25%) secure $151 or more
- Best-in-class properties (top 10%) pull in $203+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Hereford
Peak Season (March, August, May)
- Revenue peaks at $2222.89 per month
- Occupancy rates reach 56.03%
- Daily rates average $124.17
Shoulder Season
- Revenue averages $1985.19 per month
- Occupancy maintains 48.16%
- Daily rates hold at $120.21
Low Season (November, December, January)
- Revenue drops to $1302.82 per month
- Occupancy decreases to 32.19%
- Daily rates adjust to $113.03
Is it still profitable to do Airbnb in Hereford in 2025?
Yes! Hereford demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $1985 and The market's 135 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hereford
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hereford City Centre | The historical heart of Hereford, featuring shops, restaurants, and cultural attractions. Ideal for travelers looking to explore the city's heritage, including the famous Hereford Cathedral. | Hereford Cathedral, The Black and White House Museum, The Old House, High Town, Hereford Market Hall |
| Berrington Hall | A popular National Trust property set in beautiful gardens and parkland. This area attracts visitors interested in history and nature, making it a great spot for serene getaways. | Berrington Hall, The Gardens, Walking Trails, Picnic Areas, Historical Tours |
| Brampton Abbotts | A quaint rural village near Hereford, perfect for guests wanting a peaceful countryside retreat while being a short distance from the city. | Countryside Walks, Local Pubs, Village Greens, Welsh Border |
| Wye Valley | An Area of Outstanding Natural Beauty offering breathtaking views and outdoor activities like hiking and canoeing. Attracts nature lovers and adventure seekers. | Wye River, Hiking Trails, Canoeing, Local Wildlife, Scenic Views |
| Ross-on-Wye | A picturesque market town along the River Wye, known for its heritage and charming streets. Popular with visitors looking to explore the local culture and nature. | The River Wye, Wilton Castle, Herefordshire Trail, Historic Market Square, Local Shops |
| Leominster | A historic town with a strong market tradition, offering various antique shops and eateries. It attracts those looking to experience local history and culture away from the hustle and bustle. | Leominster Priory, Battle of Mortimer's Cross, The Grange Court, Antique Shops, Leominster Market |
| Hay-on-Wye | Known as the 'town of books', it hosts the famous Hay Festival. Attracts bibliophiles and tourists seeking a unique cultural experience in a charming market town. | Hay Festival, Bookshops, River Wye, Christ Church, Walking Trails |
| Hereford Racecourse | A well-known venue for horse racing and events, drawing in visitors looking for leisure activities and social events throughout the year. | Horse Racing Events, Local Events, Restaurant Facilities, Scenic Farm Views, Social Gatherings |
Do you need a license for Airbnb in Hereford?
We recommend checking directly with Hereford's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hereford
Lovely 5 Bed property sleeps 14
Entire Place • 5 bedrooms
Beautiful spacious Home in Hereford - sleeps 7
Entire Place • 4 bedrooms
Spacious & Stylish 3-Bed Home in Heart of Hereford
Entire Place • 3 bedrooms
3 Bed, Central, Open Plan, Free Parking, Sleep 5-6
Entire Place • 3 bedrooms
Riverside City Centre Cottage
Entire Place • 3 bedrooms
Beautiful 3 bed semi, sleeps 6
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Hereford
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carey | 18 | $408,965 | 723 | 4.71/5.0 |
| Host & Stay | 11 | $267,880 | 308 | 4.35/5.0 |
| Kate | 8 | $216,473 | 171 | 4.75/5.0 |
| Jacob | 3 | $97,671 | 69 | 4.69/5.0 |
| Hannah | 1 | $71,739 | 39 | 4.97/5.0 |
| Ed | 1 | $61,617 | 50 | 4.92/5.0 |
| Jenni | 1 | $54,935 | 32 | 4.81/5.0 |
| Jenny Elizabeth | 2 | $54,859 | 784 | 4.84/5.0 |
| Rick | 1 | $48,476 | 59 | 4.76/5.0 |
| Nuno | 2 | $46,951 | 57 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hereford
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (64.4%), with house and apartment & condo properties comprising 90.4% of inventory
- Untapped potential in unique stays, others segments (2.2% combined)
Room Capacity Distribution
Analysis of 135 properties in Hereford shows that 1 bedroom properties are most prevalent, making up 40.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.0% of all listings.
Key Insights
- Most common: 1 bedroom (40.7%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 60.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 135 properties in Hereford reveals that 2 guests properties dominate the market, representing 32.6% of all listings. The average property accommodates 2.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.4% of the market.
Key Insights
- Most common capacity: 2 guests (32.6% of market)
- Least common capacity: 3 guests (2.2% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 50.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 135 properties in Hereford, the most common availability pattern is 271-366 days (34.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.9% of properties).
Key Insights
- Most common availability window: 271-366 days (34.1%)
- Most common booking duration: 181-270 days (31.9%)
- Properties with high availability (180+ days): 58.5%
- Properties with long-term bookings (180+ days): 43.0%
Minimum Stay Distributions
1 Night
43 listings
34.7% of total
2 Nights
44 listings
35.5% of total
3 Nights
15 listings
12.1% of total
4-6 Nights
10 listings
8.1% of total
7-29 Nights
8 listings
6.5% of total
30+ Nights
4 listings
3.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.2%
- Mid-length stays (4-6 nights) represent 8.1% of listings
- Monthly+ stays (3.2%) suggest a stable extended-stay market
- High market flexibility with 82.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.8% of total
Flexible
49 listings
40.2% of total
Moderate
55 listings
45.1% of total
Firm
9 listings
7.4% of total
Strict
8 listings
6.6% of total
Key Insights
- Moderate is the preferred policy at 45.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 85.3% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 70 days
- Shortest booking windows are in Oct, Nov, Jan, averaging 31 days
- Summer shows the longest average booking window at 67 days, while Fall has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Hereford
Every property in Hereford comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.6%) and Australia (1.9%)
- English is the top language at 78.7%, followed by French (10.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hereford. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
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