Henley-on-Thames Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Henley-on-Thames in 2026? Explore comprehensive Airbnb analytics for Henley-on-Thames, England, United Kingdom to uncover income potential. This 2026 STR market report for Henley-on-Thames, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Henley-on-Thames, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Henley-on-Thames Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Henley-on-Thames Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Henley-on-Thames (2026)
Understanding the monthly revenue variations for Airbnb listings in Henley-on-Thames is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Henley-on-Thames is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Henley-on-Thames across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,152+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,418 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,755 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,954, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Henley-on-Thames
Henley-on-Thames Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Henley-on-Thames STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Henley-on-Thames:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Henley-on-Thames
Average Daily Rate (ADR) Airbnb Trends in Henley-on-Thames (2026)
Effective short term rental pricing strategy in Henley-on-Thames involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Henley-on-Thames typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $577+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $446 or more.
- Typical properties (Median) charge around $295 per night.
- Entry-level properties (Bottom 25%) earn around $204 per night.
Average Daily Rate (ADR) Trend by Month in Henley-on-Thames
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Airbnb Seasonality Analysis & Trends in Henley-on-Thames (2026)
Peak Season (July, August, June)
- Revenue averages $5,632 per month
- Occupancy rates average 50.0%
- Daily rates average $372
Shoulder Season
- Revenue averages $3,037 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $306
Low Season (February, March, May)
- Revenue drops to average $1,424 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $371
Seasonality Insights for Henley-on-Thames
- The Airbnb seasonality in Henley-on-Thames shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Henley-on-Thames's highest earning potential, with monthly revenues capable of climbing to $7,181, occupancy reaching a high of 57.3%, and ADRs peaking at $386.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,394, occupancy could drop to 12.2%, and ADRs may adjust down to $273.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Henley-on-Thames.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Henley-on-Thames seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Henley-on-Thames (2026)
Exploring the top neighborhoods for short-term rentals in Henley-on-Thames? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Henley-on-Thames Town Centre | The heart of Henley-on-Thames, known for its picturesque riverside and vibrant market atmosphere. Ideal for tourists who want to explore local shops, cafes, and cultural sites. | Henley Bridge, River Thames, Henley Royal Regatta, The River and Rowing Museum, The Kenton Theatre |
| Remenham | A tranquil area known for its beautiful countryside and proximity to the Thames. Perfect for visitors seeking a peaceful retreat but still close to the town's amenities. | Bochettes Vineyard, Remenham Church, Footpaths along the Thames, Countryside walks, Scenic views of the river |
| Regatta Meadows | Great spot for nature lovers and outdoor activity enthusiasts. Offers families and groups access to open spaces and the river, making it attractive for a variety of guests. | Regatta Meadows Park, River Thames walking paths, Kids play area, Picnic spots, Open grassy fields |
| Henley-on-Thames Riverside | Stunning riverside views and bustling areas perfect for dining and leisurely strolls. Visitors enjoy river activities and the vibrant local atmosphere. | Thames Path, Boat hire and river cruises, Riverside dining options, Henley Festival, Scenic river walks |
| Fishery Road | Known for its scenic views and quiet surroundings, offering a relaxed atmosphere for guests looking to unwind after exploring Henley. | Fishing spots on the Thames, Walking trails, Nature observations, Local wildlife, Tranquil river views |
| Marlow Road | A desirable area with easy access to Henley's amenities, perfect for families and those looking for a suburban feel while being close to the action. | Local parks, Community centers, Transport links to Henley, Family-friendly facilities, Dining and shopping options |
| The Henley School Area | Attractive for families visiting students at The Henley College or other educational institutions, providing a community feel and access to numerous local amenities. | The Henley College, Local schools, Family parks, Community events, Neighborhood activities |
| Shiplake | A charming village near Henley-on-Thames, providing a more rural option for visitors who enjoy country living while being only a short distance from town. | Shiplake Church, Riverside views, Village shops and cafes, Countryside walks, Local pubs |
Understanding Airbnb License Requirements & STR Laws in Henley-on-Thames (2026)
While Henley-on-Thames, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Henley-on-Thames to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Henley-on-Thames (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Henley-on-Thamesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mary Anne House, 4 beds, Parking & Garden
Entire Place • 4 bedrooms
Queens Mews, Brand New Luxury Home with Parking
Entire Place • 3 bedrooms
Three at Swiss Farm - Sage, Rosemary & Thyme
Entire Place • 3 bedrooms
Sapphire House - Newly Renovated 3-Bedroom Home
Entire Place • 3 bedrooms
Number Ten - Beautiful 3-Bedroom Luxury Home
Entire Place • 3 bedrooms
The Boathouse - Unique Riverside Living in Henley
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Henley-on-Thames (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Henley-on-Thames based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hosting Holidays | 13 | $454,646 | 113 | 4.81/5.0 |
| Emily | 3 | $65,646 | 74 | 4.78/5.0 |
| Alice | 1 | $31,192 | 17 | 5.00/5.0 |
| Steve | 1 | $29,857 | 24 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Henley-on-Thames.
Dive Deeper: Advanced Henley-on-Thames STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Henley-on-Thames. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHenley-on-Thames Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Henley-on-Thames
- The Henley-on-Thames Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Henley-on-Thames, Apartment/Condo properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
Henley-on-Thames Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Henley-on-Thames
- The dominant room capacity in Henley-on-Thames is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Henley-on-Thames, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Henley-on-Thames.
Henley-on-Thames Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Henley-on-Thames
- The most common guest capacity trend in Henley-on-Thames vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Henley-on-Thames STR market, accounting for 55.5% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Henley-on-Thames.
- On average, properties in Henley-on-Thames are equipped to host 4.4 guests.
Henley-on-Thames Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Henley-on-Thames
- The most common availability pattern in Henley-on-Thames falls within the 181-270 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Henley-on-Thames (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
Henley-on-Thames Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
13 listings
72.2% of total
30+ Nights
5 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Henley-on-Thames is 2 Nights, adopted by 72.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Henley-on-Thames Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Henley-on-Thames, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 72.2% of Henley-on-Thames hosts use this setting.
- A 2-night minimum appears standard (72.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Henley-on-Thames.
Henley-on-Thames Airbnb Cancellation Policy Trends Analysis (2026)
Moderate
12 listings
66.7% of total
Firm
6 listings
33.3% of total
Cancellation Policy Insights for Henley-on-Thames
- The prevailing Airbnb cancellation policy trend in Henley-on-Thames is Moderate, used by 66.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 66.7% market standard in Henley-on-Thames.
- Regularly review your cancellation policy against competitors and market demand shifts in Henley-on-Thames.
Henley-on-Thames STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Henley-on-Thames
- The overall average booking lead time for vacation rentals in Henley-on-Thames is 25 days.
- Guests book furthest in advance for stays during August (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Spring (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Henley-on-Thames.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Henley-on-Thames averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Henley-on-Thames (2026)
Amenity Prevalence
Amenity Insights for Henley-on-Thames
- Essential amenities in Henley-on-Thames that guests expect include: Hot water, Bed linens, Heating, Wifi, Cooking basics, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wine glasses, Toaster are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Henley-on-Thames: Hot water, Bed linens, Heating, Wifi, Cooking basics, Kitchen, Smoke alarm.
- Consider adding popular differentiators like TV or Wine glasses to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Henley-on-Thames to stay competitive.
Henley-on-Thames Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Henley-on-Thames
- The typical guest profile for Airbnb in Henley-on-Thames consists of primarily domestic travelers (75%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 74.8% of guests.
- Key international markets include United Kingdom (74.8%) and United States (6.3%).
- Top languages spoken are English (54.8%) followed by French (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Henley-on-Thames Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $7,510 | $743.63 | 39% |
| Lambourn | 11 | $6,499 | $723.41 | 31% |
| Wraysbury | 16 | $6,199 | $530.56 | 49% |
| City of Westminster | 1,424 | $6,053 | $515.72 | 50% |
| Dinton | 11 | $4,871 | $292.60 | 52% |
| Furzehill | 10 | $4,680 | $287.32 | 49% |
| Shrewton | 15 | $4,402 | $465.24 | 44% |
| Alderbury | 21 | $4,337 | $357.78 | 47% |
| Old Windsor | 20 | $4,177 | $286.69 | 49% |
| Cookham | 20 | $4,138 | $347.79 | 47% |