Airbnb Market Analytics, Statistics and Data in Harborough, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Harborough? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Harborough:
How much do Airbnb hosts make on average per month in Harborough?
The short-term rental market in Harborough shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,138 per month
- Strong performing properties (top 25%) make $3,716 or more
- Best-in-class properties (top 10%) achieve $5,835+ monthly
- Entry-level properties (bottom 25%) typically earn around $994
Revenue Variations by Month
Occupancy Rates Throughout the Year in Harborough
The market in Harborough shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Harborough
Daily rates in Harborough vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $133 per night
- Strong performing properties (top 25%) secure $198 or more
- Best-in-class properties (top 10%) pull in $379+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in Harborough
Peak Season (August, July, May)
- Revenue peaks at $3614.44 per month
- Occupancy rates reach 53.95%
- Daily rates average $203.73
Shoulder Season
- Revenue averages $3039.05 per month
- Occupancy maintains 44.58%
- Daily rates hold at $188.59
Low Season (November, February, January)
- Revenue drops to $2131.83 per month
- Occupancy decreases to 35.78%
- Daily rates adjust to $170.47
Is it still profitable to do Airbnb in Harborough in 2025?
Yes! Harborough demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $3039 and The market's 172 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Harborough
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Market Harborough | A picturesque market town with a vibrant community, historic architecture, and a friendly atmosphere. It's popular with visitors looking for a charming English experience. | Market Harborough Museum, Union Wharf, The Old Grammar School, Symington Museum, Farndon Fields Farm Shop |
| Foxton | Located near the famous Foxton Locks, it's a beautiful spot for walkers and boating enthusiasts. Ideal for guests seeking rural tranquility close to scenic waterways. | Foxton Locks, The Foxton Inclined Plane, The Soak, Foxton Village |
| Great Bowden | A charming village with beautiful countryside views and a close-knit community. Perfect for people looking for a peaceful stay with easy access to nature. | St. Peter's Church, Great Bowden Community Centre, The River Welland, Local walking trails |
| Manton | A quiet village ideal for those looking to escape the hustle and bustle. Close to water sports and nature trails, it attracts outdoor enthusiasts. | Manton Lakes, Water sports facilities, Cycle paths, Local nature reserves |
| Little Bowden | A suburb of Market Harborough with a friendly feel, offering easy access to town and local amenities. Great for families visiting the area. | Local parks, Children's play areas, Market Harborough town centre nearby |
| East Langton | A tranquil village offering a slice of rural life. Popular for its scenic surroundings, making it great for those who love the countryside. | Local farms, Walking routes, Historic buildings |
| Medbourne | A small and picturesque village characterized by its scenic landscapes and traditional English charm. Appeals to those seeking relaxation. | Medbourne Village Hall, Local pubs, Countryside walks |
| Saddington | A quaint village with beautiful views of the surrounding countryside. Ideal for guests wanting a serene countryside getaway, perfect for hiking and cycling. | Saddington Reservoir, Nature trails, Local wildlife |
Do you need a license for Airbnb in Harborough?
We recommend checking directly with Harborough's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Harborough
Grade II 16th-century 5 bedroom country home
Entire Place • 5 bedrooms
Country home with stunning view nr Market Harboro'
Entire Place • 4 bedrooms
Hare's Furrow - uk12607
Entire Place • 4 bedrooms
The Stable House, Pump House (5 bedrooms)
Entire Place • 5 bedrooms
Countryside 6-bedroom cottage
Entire Place • 6 bedrooms
Sophie's Barn - Hot Tub Packages Available
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Harborough
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 11 | $634,041 | 236 | 4.37/5.0 |
| Eleanor And Neil | 9 | $559,802 | 664 | 3.84/5.0 |
| We Stay | 6 | $292,657 | 114 | 4.03/5.0 |
| Emma | 7 | $254,826 | 857 | 4.89/5.0 |
| Larissa | 1 | $213,474 | 115 | 4.90/5.0 |
| Sophie | 2 | $212,468 | 42 | 5.00/5.0 |
| Tim & Vivi | 6 | $160,998 | 320 | 4.87/5.0 |
| Ellie | 1 | $130,764 | 46 | 4.91/5.0 |
| Emma | 3 | $88,126 | 51 | 4.80/5.0 |
| Helen | 2 | $80,838 | 181 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Harborough
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.8%), with house and apartment & condo properties comprising 72.7% of inventory
- Strong specialty sector (22.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 172 properties in Harborough shows that 1 bedroom properties are most prevalent, making up 40.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.3% of all listings.
Key Insights
- Most common: 1 bedroom (40.1%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 59.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 172 properties in Harborough reveals that 2 guests properties dominate the market, representing 34.9% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.6% of the market.
Key Insights
- Most common capacity: 2 guests (34.9% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 50.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 172 properties in Harborough, the most common availability pattern is 271-366 days (30.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (30.8%)
- Most common booking duration: 181-270 days (29.7%)
- Properties with high availability (180+ days): 61.0%
- Properties with long-term bookings (180+ days): 40.7%
Minimum Stay Distributions
1 Night
75 listings
46.3% of total
2 Nights
57 listings
35.2% of total
3 Nights
11 listings
6.8% of total
4-6 Nights
6 listings
3.7% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
11 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.5%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 88.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
12 listings
7.7% of total
Refundable
1 listings
0.6% of total
Flexible
45 listings
29% of total
Moderate
48 listings
31% of total
Firm
31 listings
20% of total
Strict
18 listings
11.6% of total
Key Insights
- Moderate is the preferred policy at 31.0% of listings
- The market shows a balanced distribution between guest-friendly (60.0%) and strict (31.6%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 89 days
- Shortest booking windows are in Sep, Feb, Jan, averaging 43 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Harborough
Below is the distribution of amenities across listings in Harborough:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.5%) and Australia (1.8%)
- English is the top language at 80.4%, followed by French (8.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Harborough. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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