Gurnard Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Gurnard in 2025? Explore comprehensive Airbnb analytics for Gurnard, England, United Kingdom to uncover income potential. This 2025 STR market report for Gurnard, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Gurnard, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gurnard Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gurnard Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gurnard (2025)
Understanding the monthly revenue variations for Airbnb listings in Gurnard is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gurnard is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gurnard across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,621+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,251 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,556 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,310, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gurnard
Gurnard Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gurnard STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gurnard:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gurnard
Average Daily Rate (ADR) Airbnb Trends in Gurnard (2025)
Effective short term rental pricing strategy in Gurnard involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gurnard typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $538+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $323 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Gurnard
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Airbnb Seasonality Analysis & Trends in Gurnard (2025)
Peak Season (August, July, June)
- Revenue averages $4,905 per month
- Occupancy rates average 59.5%
- Daily rates average $277
Shoulder Season
- Revenue averages $2,976 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $285
Low Season (January, March, November)
- Revenue drops to average $2,024 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $282
Seasonality Insights for Gurnard
- The Airbnb seasonality in Gurnard shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gurnard's highest earning potential, with monthly revenues capable of climbing to $6,191, occupancy reaching a high of 69.9%, and ADRs peaking at $317.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,703, occupancy could drop to 27.1%, and ADRs may adjust down to $254.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gurnard.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gurnard seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gurnard (2025)
Exploring the top neighborhoods for short-term rentals in Gurnard? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gurnard Beach | A picturesque coastal area ideal for beach lovers and families, Gurnard Beach offers scenic views and a relaxed atmosphere, perfect for those looking to unwind by the sea. | Gurnard Beach, Egypt Point, Newtown National Nature Reserve, Cowes Maritime Museum, Cowes Seafront, Holy Trinity Church |
| Cowes Town | Famous for its sailing heritage, Cowes Town attracts visitors year-round, especially during the Cowes Week sailing regatta, making it an excellent location for rentals. | Cowes Week, Cowes Marina, Cowes Market, Northwood House, Sailing Schools, Maritime Museum |
| Egypt Point | The northernmost point of the Isle of Wight with stunning coastal views, Egypt Point is popular with tourists for its natural beauty and provides a charming spot for vacation rentals. | Egypt Point, Coastal Path Walks, Sunset Viewing, Local Beaches, Historical Landmarks |
| Newtown | Known for its historical significance and nature reserve, Newtown is appealing for those looking for a peaceful retreat surrounded by natural beauty, ideal for longer stays. | Newtown National Nature Reserve, Newtown Creek, Historical Buildings, Local Wildlife, Scenic Walking Trails |
| Westwood House | A serene residential area close to Cowes, Westwood House is perfect for families and couples seeking a quieter stay while being close to urban attractions. | Local Parks, Westwood Farm, Nearby Beaches, Shopping Areas, Cafes and Restaurants |
| Gurnard Marsh | A tranquil area known for its natural habitats and walking paths, Gurnard Marsh attracts nature lovers and peace seekers, making it an attractive rental opportunity. | Gurnard Marsh, Bird Watching, Walking Trails, Local Flora and Fauna |
| Cowes Seafront | The vibrant seafront area of Cowes is bustling with activity, restaurants, and shops, making it a prime location for short-term rentals. | Cowes Seafront Promenade, Restaurants and Cafes, Local Events, Shopping Spots, Beach Access |
| Little Gurnard | A small, quiet community with a close-knit feel, ideal for those looking for a relaxing getaway while still having access to larger areas like Cowes. | Little Gurnard Beach, Scenic Views, Community Events, Local Restaurants |
Understanding Airbnb License Requirements & STR Laws in Gurnard (2025)
While Gurnard, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gurnard to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Gurnard (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gurnardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Aquanaut - Sea Views and heated Swim Spa
Entire Place • 4 bedrooms
Rotherwood, Gurnard Seafront
Entire Place • 4 bedrooms
Beachside chalet at Gurnard Bay near Cowes
Entire Place • 2 bedrooms
Cowes beach house with panoramic sea views
Entire Place • 4 bedrooms
Cowes family home 3 mins walk from Gurnard Beach.
Entire Place • 3 bedrooms
A charming little wooden house by the sea
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gurnard (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gurnard based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ceri & Laura | 2 | $108,942 | 73 | 4.92/5.0 |
| Elisabeth | 2 | $97,315 | 28 | 4.89/5.0 |
| Deborah | 1 | $72,236 | 168 | 4.99/5.0 |
| Andy & Jill | 2 | $69,614 | 337 | 4.95/5.0 |
| Gemma | 1 | $69,074 | 10 | 5.00/5.0 |
| Alison | 1 | $60,446 | 76 | 5.00/5.0 |
| Nicole | 1 | $38,324 | 244 | 4.96/5.0 |
| Emma | 1 | $34,389 | 8 | 4.75/5.0 |
| Crystal | 1 | $33,525 | 39 | 5.00/5.0 |
| Kuki | 2 | $32,532 | 91 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gurnard.
Dive Deeper: Advanced Gurnard STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gurnard. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGurnard Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gurnard
- The Gurnard Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gurnard, House properties are the most common (75.8%), reflecting the local real estate landscape.
- Houses represent a significant 75.8% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.0%) offer potential for unique stay experiences.
Gurnard Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gurnard
- The dominant room capacity in Gurnard is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.6% of the active Airbnb listings in Gurnard, indicating a high concentration in these sizes.
- A significant 39.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gurnard.
Gurnard Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gurnard
- The most common guest capacity trend in Gurnard vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Gurnard STR market, accounting for 60.6% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gurnard.
- On average, properties in Gurnard are equipped to host 4.2 guests.
Gurnard Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gurnard
- The most common availability pattern in Gurnard falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gurnard (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gurnard Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
6.3% of total
2 Nights
8 listings
25% of total
3 Nights
8 listings
25% of total
4-6 Nights
3 listings
9.4% of total
30+ Nights
11 listings
34.4% of total
Key Insights
- The most prevalent minimum stay requirement in Gurnard is 30+ Nights, adopted by 34.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.4%) caters to monthly stays (30+ nights) in Gurnard, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.4% of Gurnard hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gurnard.
Gurnard Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.7% of total
Non-refundable
1 listings
3.7% of total
Flexible
1 listings
3.7% of total
Moderate
4 listings
14.8% of total
Firm
13 listings
48.1% of total
Strict
7 listings
25.9% of total
Cancellation Policy Insights for Gurnard
- The prevailing Airbnb cancellation policy trend in Gurnard is Firm, used by 48.1% of listings.
- A majority (74.0%) of hosts in Gurnard utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48.1% market standard in Gurnard.
- Regularly review your cancellation policy against competitors and market demand shifts in Gurnard.
Gurnard STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gurnard
- The overall average booking lead time for vacation rentals in Gurnard is 61 days.
- Guests book furthest in advance for stays during June (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Gurnard.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Gurnard averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gurnard (2025)
Amenity Prevalence
Amenity Insights for Gurnard
- Essential amenities in Gurnard that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gurnard: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gurnard to stay competitive.
Gurnard Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gurnard
- The typical guest profile for Airbnb in Gurnard consists of primarily domestic travelers (96%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United Kingdom (96.2%) and United States (0.9%).
- Top languages spoken are English (78.1%) followed by Italian (4.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gurnard Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| Englishcombe | 15 | $6,685 | $523.51 | 50% |
| Chew Magna | 16 | $6,360 | $413.61 | 44% |
| Long Sutton | 17 | $5,964 | $404.64 | 44% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| Winsham | 11 | $5,299 | $507.01 | 45% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Ashley | 12 | $5,214 | $355.94 | 52% |
| Dinton | 11 | $4,616 | $250.27 | 58% |
| Oldland Common | 13 | $4,517 | $372.05 | 41% |