Airbnb Market Analytics, Statistics and Data in Guildford, England, United Kingdom

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Guildford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Guildford:

Average Daily Rate

$202

Occupancy Rate

48.93%

Annual Revenue

$28,086

Revenue Growth YoY

12.92%

Best Month

July

Worst Month

January

Regulation

Low

Active Listings

265

How much do Airbnb hosts make on average per month in Guildford?

The short-term rental market in Guildford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,231 per month
Strong performing properties (top 25%) make $3,899 or more
Best-in-class properties (top 10%) achieve $6,298+ monthly
Entry-level properties (bottom 25%) typically earn around $1,044

Revenue Variations by Month

Occupancy Rates Throughout the Year in Guildford

The market in Guildford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 52% occupancy rates
Strong performing properties (top 25%) achieve 74% or higher
Best-in-class properties (top 10%) reach 87%+occupancy
Entry-level properties (bottom 25%) average around 26%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Guildford

Daily rates in Guildford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $133 per night
Strong performing properties (top 25%) secure $213 or more
Best-in-class properties (top 10%) pull in $362+ per night
Entry-level properties (bottom 25%) earn around $80

Daily Rate Variations by Month

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Seasonality patterns in Guildford

Peak Season (July, June, May)

Revenue peaks at $3980.34 per month
Occupancy rates reach 61.97%
Daily rates average $215.90

Shoulder Season

Revenue averages $3210.23 per month
Occupancy maintains 50.16%
Daily rates hold at $209.29

Low Season (November, February, January)

Revenue drops to $2091.88 per month
Occupancy decreases to 39.29%
Daily rates adjust to $200.13

Is it still profitable to do Airbnb in Guildford in 2025?

Yes! Guildford demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $3210 and With 265 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Guildford

Area	Why Choose This Area	Key Attractions
Guildford Town Centre	A vibrant hub with plenty of shops, restaurants, and cultural attractions. It is highly sought after by both tourists and business travelers due to its central location and transport links.	Guildford Castle, The Electric Theatre, Guildford Cathedral, High Street, Research Park
Merrow	A peaceful suburb with access to beautiful countryside and hiking trails. Popular with families and those looking to escape the city bustle while still being close to amenities.	Merrow Downs, Guildford Golf Club, Stoke Park, Broadwater Park
Stoughton	A residential area with strong community vibes, ideal for longer stays from families and professionals. Close to local amenities and parks.	Stoughton Recreation Ground, local shops and cafes, Stoughton Park
Onslow Village	A charming village that offers a picturesque setting, perfect for those seeking a quieter stay while being close to Guildford.	Onslow Village Hall, local pubs, St. Luke's Church
Burpham	A pleasant area with a mix of residential and commercial spaces. It provides easy access to the A3 and is close to the River Wey.	Burpham Court Farm, Milford Common, local parks
Godalming	Just a short distance from Guildford, Godalming offers historic buildings and a quaint town center, attracting visitors looking for a lovely small town experience.	Godalming Museum, River Wey, Godalming High Street, The Pepperpot
Shalford	A small village on the outskirts of Guildford, Shalford provides a rural escape and access to nature, appealing to those wanting a peaceful retreat.	Shalford Mill, local nature reserves, The River Tillingbourne
Woodbridge Hill	A residential area with scenic views over Guildford. It's close to University of Surrey, making it popular with students and university visitors.	University of Surrey, local parks, Hurtmore Common

Do you need a license for Airbnb in Guildford?

$926.33

Daily Rate

Top Performing Professional Hosts in Guildford

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Emma	2	$431,957	22	5.00/5.0
Evan	1	$415,915	86	4.88/5.0
Jeremy	3	$255,292	100	4.76/5.0
Keith	6	$187,746	293	4.48/5.0
Lee	4	$168,422	70	4.80/5.0
Cottages	2	$162,428	20	4.93/5.0
443400923	1	$160,870	4	5.00/5.0
Lily	2	$138,535	88	4.82/5.0
Alex	3	$133,603	35	4.72/5.0
Michelle	1	$126,887	30	5.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Guildford

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (73.6%), with house and apartment & condo properties comprising 72.0% of inventory
Strong specialty sector (22.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in outdoor & mobile segments (4.5% combined)

Room Capacity Distribution

Analysis of 265 properties in Guildford shows that 1 bedroom properties are most prevalent, making up 47.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.3% of all listings.

Key Insights

Most common: 1 bedroom (47.9%)
Least common: 5+ bedrooms (3.8%)
Market concentration: 65.3% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 265 properties in Guildford reveals that 2 guests properties dominate the market, representing 35.1% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 52.5% of the market.

Key Insights

Most common capacity: 2 guests (35.1% of market)
Least common capacity: 7 guests (1.1% of market)
Average guest capacity: 3.0 guests per property
Market concentration: 52.5% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 265 properties in Guildford, the most common availability pattern is 271-366 days (34.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (25.3% of properties).

Key Insights

Most common availability window: 271-366 days (34.7%)
Most common booking duration: 181-270 days (25.3%)
Properties with high availability (180+ days): 59.2%
Properties with long-term bookings (180+ days): 42.3%

Minimum Stay Distributions

1 Night (27.6%)

1 Night

64 listings

27.6% of total

2 Nights (38.4%)

2 Nights

89 listings

38.4% of total

3 Nights (12.5%)

3 Nights

29 listings

12.5% of total

4-6 Nights (9.1%)

4-6 Nights

21 listings

9.1% of total

7-29 Nights (7.8%)

7-29 Nights

18 listings

7.8% of total

30+ Nights (4.7%)

30+ Nights

11 listings

4.7% of total

Key Insights

Short stays (1-2 nights) dominate the market at 66.0%
Mid-length stays (4-6 nights) represent 9.1% of listings
Monthly+ stays (4.7%) suggest a stable extended-stay market
High market flexibility with 78.5% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (0.9%)

Super Strict 60 Days

2 listings

0.9% of total

Super Strict 30 Days (0.5%)

Super Strict 30 Days

1 listings

0.5% of total

Flexible (25.6%)

Flexible

56 listings

25.6% of total

Moderate (36.1%)

Moderate

79 listings

36.1% of total

Firm (11.4%)

Firm

25 listings

11.4% of total

Strict (25.6%)

Strict

56 listings

25.6% of total

Key Insights

Moderate is the preferred policy at 36.1% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 61.7% of the market
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 0.5% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, May, Jun, averaging 70 days
Shortest booking windows are in Jan, Oct, Nov, averaging 39 days
Summer shows the longest average booking window at 66 days, while Fall has the shortest at 40 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 66 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Jan-Nov when lead times are shortest

Popular Airbnb Amenities in Guildford

Below is the distribution of amenities across listings in Guildford:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 76.9% of total guests, indicating a dominant local market share.
Primary international markets: United States (5.8%) and Australia (2.9%)
English is the top language at 72%, followed by French (11%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United States and Australia
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Guildford. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Dorney	12	$8,798	$645.14	45%
Lambourn	11	$6,432	$680.78	28%
City of Westminster	1,350	$6,261	$490.13	52%
Old Windsor	22	$5,182	$339.50	56%
Flore	10	$4,958	$357.85	43%
Wraysbury	14	$4,915	$395.34	46%
Dinton	11	$4,526	$232.69	58%
Kintbury	12	$4,268	$247.81	56%
Hambleden	24	$4,154	$397.83	42%
Nettlestone	27	$4,070	$394.28	43%

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