Airbnb Market Analytics, Statistics and Data in Gravesham, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gravesham? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gravesham:
How much do Airbnb hosts make on average per month in Gravesham?
The short-term rental market in Gravesham shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,438 per month
- Strong performing properties (top 25%) make $3,033 or more
- Best-in-class properties (top 10%) achieve $6,077+ monthly
- Entry-level properties (bottom 25%) typically earn around $691
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gravesham
The market in Gravesham shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gravesham
Daily rates in Gravesham vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $113 per night
- Strong performing properties (top 25%) secure $181 or more
- Best-in-class properties (top 10%) pull in $262+ per night
- Entry-level properties (bottom 25%) earn around $64
Daily Rate Variations by Month
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Seasonality patterns in Gravesham
Peak Season (May, February, June)
- Revenue peaks at $3846.86 per month
- Occupancy rates reach 45.13%
- Daily rates average $190.32
Shoulder Season
- Revenue averages $2869.24 per month
- Occupancy maintains 40.59%
- Daily rates hold at $167.76
Low Season (November, December, January)
- Revenue drops to $1501.83 per month
- Occupancy decreases to 29.80%
- Daily rates adjust to $150.35
Is it still profitable to do Airbnb in Gravesham in 2025?
Yes! Gravesham demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $2869 and The market's 115 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gravesham
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Gravesend Town Centre | The bustling heart of Gravesend, offering a mix of shopping, dining, and entertainment options. It's convenient for tourists and offers access to historical sites. | Gravesend Museum, The River Thames, St. George's Church, Market Square, Gravesend Railway Station |
| Northfleet | A quieter area near the Dartford Tunnel, appealing to families and those looking for a residential experience with good transport links. | Northfleet Cemetery, St. Botolph's Church, The Acacia Hall, Green Dragon Park, Northfleet Harbour |
| Higham Village | A charming village setting with beautiful countryside nearby, ideal for guests seeking a peaceful retreat while being close to urban amenities. | Higham Village Green, The Old Fire Station, Higham Railway Station, Nature walks in the surrounding areas, Local pubs and restaurants |
| Meopham | Another picturesque village in Gravesham, Meopham is ideal for those looking for a tranquil atmosphere with great access to local countryside. | Meopham Green, St. John's Church, Local parks, The Meopham Heritage Centre, Nearby walking trails |
| Cobham | Famous for its historic buildings and rural charm, Cobham is perfect for guests interested in nature and a slower pace of life. | Cobham Park, The Old Mill, Cobham Services, St. Mary’s Church, Local farms |
| Sittingbourne (near Gravesham) | A neighboring town with good accessibility for visitors wanting to explore both Gravesham and surrounding areas, with a range of amenities. | Sittingbourne Railway Station, The Swalecliffe Hotel, Local shopping centers, Nearby parks, Historic sites |
| Walderslade | Located just on the outskirts of Gravesham, offering a suburban feel with easy access to both urban and rural attractions. | Walderslade Village, Local parks, Close proximity to Maidstone, Community events, Residential neighborhoods |
| Riverview Park | A popular residential area within Gravesham, known for its family-friendly environment and proximity to parks and nature. | Riverview Park, Community Hall, Local shops, Walking trails, Nearby schools |
Do you need a license for Airbnb in Gravesham?
We recommend checking directly with Gravesham's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gravesham
The Roost Group - 29 Guests - Two Luxury Barns
Entire Place • 10 bedrooms
Alpaca House - Hot Tub/BBQ/Pets/Sleeps 17
Entire Place • 2 bedrooms
The Roost Group - Meadow Lodge - Hot Tub
Entire Place • 5 bedrooms
Country Manor House with indoor Pool and Hot Tub.
Entire Place • 6 bedrooms
The Roost Group - The Coach House with Hot Tub
Entire Place • 5 bedrooms
The Roost Group - 8-Bed Home: Hot Tub WiFi Parking
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Gravesham
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 8 | $716,136 | 388 | 4.85/5.0 |
| 420499279 | 1 | $180,702 | 18 | 4.78/5.0 |
| 372074588 | 1 | $149,883 | 64 | 4.75/5.0 |
| Evo | 9 | $127,311 | 38 | 3.18/5.0 |
| Kate | 3 | $108,322 | 671 | 4.74/5.0 |
| Selina | 3 | $99,521 | 31 | 3.32/5.0 |
| Jordan | 2 | $86,443 | 31 | 4.79/5.0 |
| 40452547 | 3 | $69,239 | 11 | 1.53/5.0 |
| Leon | 1 | $68,911 | 7 | 4.86/5.0 |
| Annabelle | 4 | $59,224 | 313 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gravesham
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73%), with house and apartment & condo properties comprising 84.3% of inventory
- Strong specialty sector (15.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, outdoor & mobile segments (5.2% combined)
Room Capacity Distribution
Analysis of 115 properties in Gravesham shows that 1 bedroom properties are most prevalent, making up 42.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.0% of all listings.
Key Insights
- Most common: 1 bedroom (42.6%)
- Least common: 3 bedrooms (6.1%)
- Market concentration: 67.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 115 properties in Gravesham reveals that 2 guests properties dominate the market, representing 26.1% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 43.5% of the market.
Key Insights
- Most common capacity: 2 guests (26.1% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 43.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 115 properties in Gravesham, the most common availability pattern is 271-366 days (47.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.6% of properties).
Key Insights
- Most common availability window: 271-366 days (47.8%)
- Most common booking duration: 31-90 days (29.6%)
- Properties with high availability (180+ days): 80.9%
- Properties with long-term bookings (180+ days): 25.2%
Minimum Stay Distributions
1 Night
31 listings
30.4% of total
2 Nights
42 listings
41.2% of total
3 Nights
7 listings
6.9% of total
4-6 Nights
5 listings
4.9% of total
7-29 Nights
8 listings
7.8% of total
30+ Nights
9 listings
8.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.6%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (8.8%) suggest a stable extended-stay market
- High market flexibility with 78.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1.2% of total
Refundable
1 listings
1.2% of total
Non-refundable
3 listings
3.7% of total
Super Strict 30 Days
1 listings
1.2% of total
Flexible
34 listings
41.5% of total
Moderate
24 listings
29.3% of total
Firm
10 listings
12.2% of total
Strict
8 listings
9.8% of total
Key Insights
- Flexible is the preferred policy at 41.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.8% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 1.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 63 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 35 days
- Summer shows the longest average booking window at 62 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Gravesham
Below is the distribution of amenities across listings in Gravesham:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.4%) and France (3%)
- English is the top language at 75.1%, followed by Spanish (8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gravesham. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Bray | 36 | $3,632 | $386.32 | 45% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| City of London | 289 | $3,457 | $315.42 | 47% |
| Cliffe | 12 | $3,397 | $219.54 | 48% |
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