Grasmere Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Grasmere in 2025? Explore comprehensive Airbnb analytics for Grasmere, England, United Kingdom to uncover income potential. This 2025 STR market report for Grasmere, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 92 active listings.
Whether you're considering an Airbnb investment in Grasmere, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grasmere Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grasmere Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grasmere (2025)
Understanding the monthly revenue variations for Airbnb listings in Grasmere is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grasmere is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grasmere across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,725+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,782 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,558 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,848, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grasmere
Grasmere Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grasmere STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grasmere:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grasmere
Average Daily Rate (ADR) Airbnb Trends in Grasmere (2025)
Effective short term rental pricing strategy in Grasmere involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grasmere typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $713+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $451 or more.
- Typical properties (Median) charge around $278 per night.
- Entry-level properties (Bottom 25%) earn around $185 per night.
Average Daily Rate (ADR) Trend by Month in Grasmere
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Airbnb Seasonality Analysis & Trends in Grasmere (2025)
Peak Season (August, April, July)
- Revenue averages $5,938 per month
- Occupancy rates average 51.9%
- Daily rates average $376
Shoulder Season
- Revenue averages $4,472 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $363
Low Season (January, November, December)
- Revenue drops to average $3,218 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $343
Seasonality Insights for Grasmere
- The Airbnb seasonality in Grasmere shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grasmere's highest earning potential, with monthly revenues capable of climbing to $6,222, occupancy reaching a high of 53.4%, and ADRs peaking at $395.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,034, occupancy could drop to 34.6%, and ADRs may adjust down to $337.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grasmere.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grasmere seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grasmere (2025)
Exploring the top neighborhoods for short-term rentals in Grasmere? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grasmere Village | Charming village known for its picturesque landscapes and historic significance. A must-visit for tourists seeking authenticity and cultural experiences in the Lake District. | Dove Cottage, Grasmere Lake, Wordsworth Museum, Grasmere Gingerbread Shop, St. Oswald's Church, Easedale Tarn |
| Rydal Water | Stunning lake area just a short hike from Grasmere, popular for nature lovers and hikers seeking tranquil settings and breathtaking views. | Rydal Mount, Rydal Water, Cave of the Poet, Dove Cottage, Loughrigg Fell, Coledale |
| Easedale | Scenic valley offering picturesque walking trails and beautiful views of Grasmere's natural beauty, attracting outdoor enthusiasts year-round. | Easedale Tarn, Cafes and tea shops, Hill walking trails, Stunning waterfalls, Natural landscapes |
| Langdale | Famous for its dramatic scenery and excellent hiking opportunities, Langdale is a hidden gem for adventurous travelers and nature lovers. | Langdale Pikes, Mickleden Valley, Stickle Tarn, Cafes in Elterwater, Waterfalls, Sunsets |
| Silver How | Popular hill among hikers, offering fantastic panoramic views of Grasmere and surrounding areas, attracting a variety of outdoor enthusiasts. | Walking trails, Stunning viewpoints, Panoramic photography, Nature observation events |
| William Wordsworth's Home | Historic site attracting literature enthusiasts and tourists with an interest in the life of the famous poet. A key cultural attraction in the area. | Wordsworth Museum, Cultural events, Poetry readings, Nature walks, Grasmere's literary heritage |
| Swinside | A scenic location near Grasmere, known for its beautiful walking trails and tranquil ambiance, ideal for those seeking peace and quiet in nature. | Walking paths, Swanston Farm, Rural scenery, Nature solitude, Countryside trails |
| High Close | Located near Grasmere and surrounded by woods and stunning landscapes, this area is great for those looking for a peaceful retreat and close access to outdoor activities. | Nature trails, Historical homes, Grasmere's natural beauty, Woodland walks |
Understanding Airbnb License Requirements & STR Laws in Grasmere (2025)
While Grasmere, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grasmere to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Grasmere (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grasmerebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Lakeside Retreat with Spectacular Views
Entire Place • 4 bedrooms
Helm View, Grasmere, Sleeps 10 with Hot tub!
Entire Place • 4 bedrooms
Greenheys
Entire Place • 3 bedrooms
Rockwood- Grasmere, family cottage with Hot tub!
Entire Place • 5 bedrooms
Panoramic Views & Spacious Living by LetMeStay
Entire Place • 3 bedrooms
Character 5 bedroom cottage in heart of Grasmere
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grasmere (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grasmere based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Richard | 8 | $327,842 | 172 | 4.82/5.0 |
| Cottages | 9 | $292,324 | 109 | 4.62/5.0 |
| Original Cottages - Lake Distr | 5 | $256,741 | 17 | 4.66/5.0 |
| LetMeStay | 2 | $195,903 | 116 | 4.95/5.0 |
| Amanda | 3 | $181,717 | 330 | 4.98/5.0 |
| Jon | 2 | $159,829 | 78 | 4.92/5.0 |
| Kate | 1 | $155,442 | 160 | 4.96/5.0 |
| Finest Retreats | 2 | $153,497 | 24 | 4.64/5.0 |
| Retreats & Hideaways | 1 | $127,333 | 48 | 4.96/5.0 |
| Sykes Holiday Cottages | 10 | $118,811 | 22 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grasmere.
Dive Deeper: Advanced Grasmere STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grasmere. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrasmere Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grasmere
- The Grasmere Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 92 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grasmere, House properties are the most common (65.2%), reflecting the local real estate landscape.
- Houses represent a significant 65.2% portion, catering likely to families or larger groups.
- The presence of 10.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 3.3%) offer potential for unique stay experiences.
Grasmere Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grasmere
- The dominant room capacity in Grasmere is 2 bedrooms listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.8% of the active Airbnb listings in Grasmere, indicating a high concentration in these sizes.
- A significant 33.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grasmere.
Grasmere Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grasmere
- The most common guest capacity trend in Grasmere vacation rentals is listings accommodating 4 guests (31.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Grasmere STR market, accounting for 56.5% of listings.
- 27.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grasmere.
- On average, properties in Grasmere are equipped to host 4.2 guests.
Grasmere Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grasmere
- The most common availability pattern in Grasmere falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Grasmere (26.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grasmere Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
38.5% of total
2 Nights
14 listings
15.4% of total
3 Nights
8 listings
8.8% of total
7-29 Nights
5 listings
5.5% of total
30+ Nights
29 listings
31.9% of total
Key Insights
- The most prevalent minimum stay requirement in Grasmere is 1 Night, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (31.9%) caters to monthly stays (30+ nights) in Grasmere, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.5% of Grasmere hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 31.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grasmere.
Grasmere Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
11 listings
12.9% of total
Refundable
1 listings
1.2% of total
Non-refundable
4 listings
4.7% of total
Super Strict 60 Days
25 listings
29.4% of total
Flexible
4 listings
4.7% of total
Moderate
7 listings
8.2% of total
Firm
19 listings
22.4% of total
Strict
14 listings
16.5% of total
Cancellation Policy Insights for Grasmere
- The prevailing Airbnb cancellation policy trend in Grasmere is Super Strict 60 Days, used by 29.4% of listings.
- There's a relatively balanced mix between guest-friendly (12.9%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 29.4% market standard in Grasmere.
- Regularly review your cancellation policy against competitors and market demand shifts in Grasmere.
Grasmere STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grasmere
- The overall average booking lead time for vacation rentals in Grasmere is 84 days.
- Guests book furthest in advance for stays during May (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 71 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (101 days avg.) sees the longest lead times, while Winter (87 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Grasmere.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Grasmere averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grasmere (2025)
Amenity Prevalence
Amenity Insights for Grasmere
- Essential amenities in Grasmere that guests expect include: Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Bed linens, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grasmere: Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like TV or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grasmere to stay competitive.
Grasmere Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grasmere
- The typical guest profile for Airbnb in Grasmere consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.5% of guests.
- Key international markets include United Kingdom (84.5%) and United States (4.5%).
- Top languages spoken are English (73.4%) followed by French (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grasmere Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 12 | $7,453 | $902.96 | 42% |
| Gorebridge | 16 | $4,975 | $441.17 | 43% |
| Crosthwaite | 11 | $4,760 | $392.99 | 54% |
| Cark | 13 | $4,492 | $861.23 | 28% |
| Waverton | 17 | $4,122 | $465.29 | 31% |
| City of Edinburgh | 4,527 | $4,073 | $281.10 | 59% |
| Isle of Man | 10 | $4,036 | $407.50 | 36% |
| Allithwaite | 19 | $4,025 | $256.57 | 59% |
| Eglwys-bach | 18 | $3,965 | $331.58 | 48% |
| Bampton | 12 | $3,936 | $429.00 | 44% |