Airbnb Market Analytics, Statistics and Data in Gloucester, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gloucester? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gloucester:
How much do Airbnb hosts make on average per month in Gloucester?
The short-term rental market in Gloucester shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,424 per month
- Strong performing properties (top 25%) make $4,288 or more
- Best-in-class properties (top 10%) achieve $6,270+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,077
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gloucester
The market in Gloucester shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 60% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gloucester
Daily rates in Gloucester vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $131 per night
- Strong performing properties (top 25%) secure $203 or more
- Best-in-class properties (top 10%) pull in $286+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Gloucester
Peak Season (May, June, August)
- Revenue peaks at $3595.35 per month
- Occupancy rates reach 63.80%
- Daily rates average $183.84
Shoulder Season
- Revenue averages $3165.90 per month
- Occupancy maintains 55.66%
- Daily rates hold at $164.30
Low Season (December, February, January)
- Revenue drops to $2485.50 per month
- Occupancy decreases to 42.35%
- Daily rates adjust to $147.64
Is it still profitable to do Airbnb in Gloucester in 2025?
Yes! Gloucester demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 56% and strong monthly revenue averaging $3166 and The market's 153 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gloucester
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Gloucester Docks | A historic area with a vibrant mix of shops, restaurants, and waterside attractions. A popular destination for tourists visiting the Cotswolds and seeking unique experiences. | National Waterways Museum, Gloucester Quays, The Tall Ship, The Farmers’ Market, Gloucester Antique Centre |
| City Centre | The bustling heart of Gloucester, with access to nightlife, shopping, and cultural sites. Ideal for visitors wanting to explore the city center. | Gloucester Cathedral, Kings Square, Gloucester Guildhall, The Fleece Hotel, city shops and cafes |
| Quedgeley | A suburban area with family-friendly amenities and close proximity to the city, making it a good choice for long-term stays. | Quedgeley Village Hall, Gloucester Park, local parks and playgrounds, Hiking trails nearby |
| Barnwood | A quiet residential area with easy access to the city and great transport links. Great for business travelers and families alike. | Barnwood Park, local shops, Brockworth Court, nearby fitness facilities |
| Wotton-under-Edge | A charming market town located a short drive from Gloucester, surrounded by the beautiful Cotswolds. Perfect for nature lovers and those seeking a peaceful getaway. | Wotton Hill, local markets, The Chipping, Cotswold Way walking trails, historic architecture |
| Coney Hill | A residential area with good local amenities and close to parks. Attracts families and visitors seeking a quieter stay. | Coney Hill Common, local shops, playing fields, nature walks |
| Tuffley | A family-oriented neighborhood with a friendly atmosphere and good schools, suitable for longer stays with families. | Tuffley Park, local amenities, scenic walks, community events, nearby schools |
| Longlevens | A suburban area with a strong community vibe, offering family homes and local parks. Great for visitors looking for a more laid-back environment. | Longlevens Rugby Club, local shops, Robinswood Hill Country Park, Green spaces for leisure activities |
Do you need a license for Airbnb in Gloucester?
We recommend checking directly with Gloucester's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gloucester
Huge Victorian Retreat; Sleeps 15+Private Parking!
Entire Place • 7 bedrooms
Large stylish family gathering space nr docks
Entire Place • 6 bedrooms
Lythwood House
Entire Place • 5 bedrooms
Massive Penthouse with great views near the docks
Entire Place • 4 bedrooms
Former Regency Ballroom now loft style apartment
Entire Place • 4 bedrooms
Huge house w/ Garden, Pool Table, Parking, WiFi
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Gloucester
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Charles | 26 | $1,620,925 | 4439 | 4.83/5.0 |
| Oliver | 5 | $233,157 | 169 | 4.86/5.0 |
| Phil | 3 | $208,712 | 182 | 4.88/5.0 |
| Rebecca | 1 | $160,985 | 20 | 4.90/5.0 |
| Hollie | 5 | $149,152 | 32 | 3.71/5.0 |
| Simon | 3 | $102,955 | 104 | 4.89/5.0 |
| Rachel | 2 | $97,367 | 37 | 4.84/5.0 |
| Lee At Cotswold Serviced Homes | 2 | $92,729 | 20 | 2.42/5.0 |
| Saxon Stays | 1 | $87,913 | 15 | 5.00/5.0 |
| Andy | 4 | $81,721 | 926 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gloucester
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.2%), with apartment & condo and house properties comprising 92.1% of inventory
- Untapped potential in others segments (2.0% combined)
Room Capacity Distribution
Analysis of 153 properties in Gloucester shows that 1 bedroom properties are most prevalent, making up 37.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.4% of all listings.
Key Insights
- Most common: 1 bedroom (37.9%)
- Least common: 5+ bedrooms (3.3%)
- Market concentration: 61.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 153 properties in Gloucester reveals that 4 guests properties dominate the market, representing 24.8% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 43.1% of the market.
Key Insights
- Most common capacity: 4 guests (24.8% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 43.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 153 properties in Gloucester, the most common availability pattern is 91-180 days (30.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.1% of properties).
Key Insights
- Most common availability window: 91-180 days (30.7%)
- Most common booking duration: 181-270 days (26.1%)
- Properties with high availability (180+ days): 49.7%
- Properties with long-term bookings (180+ days): 51.0%
Minimum Stay Distributions
1 Night
69 listings
50.7% of total
2 Nights
38 listings
27.9% of total
3 Nights
7 listings
5.1% of total
4-6 Nights
2 listings
1.5% of total
7-29 Nights
8 listings
5.9% of total
30+ Nights
12 listings
8.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.6%
- Mid-length stays (4-6 nights) represent 1.5% of listings
- Monthly+ stays (8.8%) suggest a stable extended-stay market
- High market flexibility with 83.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
7 listings
5.4% of total
Refundable
1 listings
0.8% of total
Non-refundable
1 listings
0.8% of total
Flexible
37 listings
28.5% of total
Moderate
39 listings
30% of total
Firm
7 listings
5.4% of total
Strict
38 listings
29.2% of total
Key Insights
- Moderate is the preferred policy at 30.0% of listings
- The market shows a balanced distribution between guest-friendly (58.5%) and strict (34.6%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, May, Jul, averaging 64 days
- Shortest booking windows are in Aug, Sep, Jan, averaging 37 days
- Spring shows the longest average booking window at 59 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 59 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Gloucester
Below is the distribution of amenities across listings in Gloucester:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.9%) and Australia (2%)
- English is the top language at 77.5%, followed by French (9.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gloucester. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Winsham | 11 | $4,699 | $458.19 | 50% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
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