Airbnb Market Analytics, Statistics and Data in Gillingham, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gillingham? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gillingham:
How much do Airbnb hosts make on average per month in Gillingham?
The short-term rental market in Gillingham shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,339 per month
- Strong performing properties (top 25%) make $2,671 or more
- Best-in-class properties (top 10%) achieve $4,347+ monthly
- Entry-level properties (bottom 25%) typically earn around $593
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gillingham
The market in Gillingham shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gillingham
Daily rates in Gillingham vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $139 per night
- Strong performing properties (top 25%) secure $507 or more
- Best-in-class properties (top 10%) pull in $1,128+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Gillingham
Peak Season (November, August, October)
- Revenue peaks at $2549.59 per month
- Occupancy rates reach 52.64%
- Daily rates average $544.71
Shoulder Season
- Revenue averages $2021.52 per month
- Occupancy maintains 41.12%
- Daily rates hold at $367.82
Low Season (February, December, January)
- Revenue drops to $1473.53 per month
- Occupancy decreases to 32.97%
- Daily rates adjust to $136.25
Is it still profitable to do Airbnb in Gillingham in 2025?
Yes! Gillingham demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $2022 and The market's 116 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gillingham
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Chatham Historic Dockyard | A significant maritime heritage site and a fun destination for families and history enthusiasts. Offers unique attractions and a peek into British naval history. | Chatham Historic Dockyard, Royal Engineers Museum, Riverside Country Park, Nucleus Arts, Fort Amherst |
| Gillingham Pier | A picturesque location near the River Medway, perfect for waterfront activities and scenic walks. It attracts visitors interested in nature and outdoor leisure. | Gillingham Pier, Medway Park, Gillingham Marina, Riverside Country Park, The Strand Leisure Park |
| Gillingham Town Centre | The bustling heart of Gillingham with shopping, dining, and cultural experiences. Ideal for guests looking to immerse themselves in local life. | The Pentagon Shopping Centre, Gillingham Market, Gillingham Library, Local Restaurants, The Brook Theatre |
| Riverside Country Park | A large park that offers beautiful walks along the river and plenty of green space for outdoor activities. Attractive for nature lovers and families. | Riverside Country Park, The Medway River, Playgrounds, Bird-watching Areas, Walking and Cycling Trails |
| Medway Little Theatre | A quaint local theatre offering a range of productions. Great for culture seekers wanting to experience local arts and performances. | Medway Little Theatre, Local Theatre Productions, Nearby cafes and restaurants |
| Great Lines Heritage Park | A park that combines history and leisure with beautiful views of the Medway Towns. Good for tourists looking for a mix of recreation and history. | Great Lines Heritage Park, Historic Landmarks, Walking Trails, Picnic Areas |
| Gillingham Football Club | The local football club provides a lively atmosphere on match days, attracting sports enthusiasts and local fans. Ideal for short-term bookings during the football season. | Memorial Stadium, Gillingham FC Matches, Fan Events, Local Pubs |
| The Strand Leisure Park | A beachfront recreation area with various activities, ideal for family fun. Attracts guests looking for outdoor entertainment and leisure activities by the water. | Strand Leisure Park, Beach Activities, Play Areas, Cafes and Restaurants |
Do you need a license for Airbnb in Gillingham?
We recommend checking directly with Gillingham's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gillingham
Lake View Barn, Panoramic sunsets near Stourhead
Entire Place • 4 bedrooms
Cedar Cottage. Secluded property in quiet location
Entire Place • 3 bedrooms
Stunning 2 Bed Chatham Docks Apartment
Entire Place • 2 bedrooms
Family Getaway - Our Homely Hotspot
Entire Place • 4 bedrooms
Bull Pen. Secluded 3 Bedroom Cottage in Dorset
Entire Place • 3 bedrooms
Idyllic Dorset Barn Conversion
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Gillingham
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wiktor | 1 | $126,300 | 84 | 4.98/5.0 |
| Virginie | 2 | $107,398 | 125 | 4.87/5.0 |
| Koran | 8 | $88,209 | 56 | 3.74/5.0 |
| Tim & Debra | 3 | $84,197 | 18 | 5.00/5.0 |
| 498392777 | 2 | $55,743 | 23 | 4.88/5.0 |
| Tony | 4 | $49,454 | 29 | 3.22/5.0 |
| Jack | 1 | $48,917 | 48 | 5.00/5.0 |
| Maryann | 1 | $44,285 | 89 | 4.99/5.0 |
| George | 2 | $42,853 | 41 | 4.74/5.0 |
| Jack | 1 | $37,443 | 38 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gillingham
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (64.7%), with house and apartment & condo properties comprising 87.9% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (6.8% combined)
Room Capacity Distribution
Analysis of 116 properties in Gillingham shows that 2 bedrooms properties are most prevalent, making up 32.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 57.8% of all listings.
Key Insights
- Most common: 2 bedrooms (32.8%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 57.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 116 properties in Gillingham reveals that 4 guests properties dominate the market, representing 22.4% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 38.8% of the market.
Key Insights
- Most common capacity: 4 guests (22.4% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 38.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 116 properties in Gillingham, the most common availability pattern is 271-366 days (50.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31% of properties).
Key Insights
- Most common availability window: 271-366 days (50.9%)
- Most common booking duration: 91-180 days (31%)
- Properties with high availability (180+ days): 80.2%
- Properties with long-term bookings (180+ days): 19.8%
Minimum Stay Distributions
1 Night
27 listings
27% of total
2 Nights
38 listings
38% of total
3 Nights
15 listings
15% of total
4-6 Nights
12 listings
12% of total
7-29 Nights
6 listings
6% of total
30+ Nights
2 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.0%
- Mid-length stays (4-6 nights) represent 12% of listings
- Monthly+ stays (2%) suggest a stable extended-stay market
- High market flexibility with 80.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
33 listings
37.5% of total
Moderate
29 listings
33% of total
Firm
8 listings
9.1% of total
Strict
18 listings
20.5% of total
Key Insights
- Flexible is the preferred policy at 37.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.5% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 9.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 67 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 31 days
- Summer shows the longest average booking window at 64 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Gillingham
Below is the distribution of amenities across listings in Gillingham:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.8%) and Germany (1.5%)
- English is the top language at 78.5%, followed by French (8.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gillingham. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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