Airbnb Market Analytics, Statistics and Data in Frome, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Frome? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Frome:
How much do Airbnb hosts make on average per month in Frome?
The short-term rental market in Frome shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,246 per month
- Strong performing properties (top 25%) make $3,817 or more
- Best-in-class properties (top 10%) achieve $5,828+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,073
Revenue Variations by Month
Occupancy Rates Throughout the Year in Frome
The market in Frome shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Frome
Daily rates in Frome vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $132 per night
- Strong performing properties (top 25%) secure $205 or more
- Best-in-class properties (top 10%) pull in $322+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Frome
Peak Season (August, June, July)
- Revenue peaks at $3784.94 per month
- Occupancy rates reach 61.61%
- Daily rates average $179.68
Shoulder Season
- Revenue averages $3030.22 per month
- Occupancy maintains 50.83%
- Daily rates hold at $173.66
Low Season (November, February, January)
- Revenue drops to $2017.13 per month
- Occupancy decreases to 37.22%
- Daily rates adjust to $165.93
Is it still profitable to do Airbnb in Frome in 2025?
Yes! Frome demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $3030 and The market's 175 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Frome
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Mill | A historic area known for its charming architecture and picturesque views, attracting tourists interested in culture and history. | Frome Museum, The Frome Independent Market, Riverside Walks, Merchants Bart, The Little Theatre |
| Victoria Park | A family-friendly area with a beautiful park and recreational facilities. Ideal for family travelers and those looking for a quiet stay. | Victoria Park, Frome Football Club, Cafes, Open green spaces |
| The Old Church | An appealing neighborhood with historic churches and quaint streets, perfect for visitors looking to immerse themselves in local history. | St. John's Church, Frome Heritage Museum, Shopping in the Old Town, Local Pubs |
| Mells | A picturesque village close to Frome with beautiful countryside views, popular with those seeking a rural retreat. | Mells Priory, Local eateries, St. Andrew's Church, Cotswold countryside |
| Green Park | A vibrant community area with markets and parks, attracting visitors looking for a lively atmosphere and local events. | Green Park Station, Local artisan shops, Parks and gardens, The Frome Market |
| Frome Town Centre | The bustling heart of Frome with shops, restaurants, and cultural activities. Great for visitors wanting to be in the middle of everything. | Frome Town Hall, Local shops, The Cheese & Grain venue, The Frome Festival |
| Bath Road | A lively area leading to Bath, popular with those visiting the historic city and looking for convenient transport links. | Transport to Bath, Local cafes, Shopping opportunities, Restaurants |
| Neston | A quiet, leafy suburb ideal for those looking for peace, yet close to the amenities of Frome, great for long-term stays. | Local parks, Community events, Nature walks, Peaceful streets |
Do you need a license for Airbnb in Frome?
We recommend checking directly with Frome's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Frome
HUGE MANOR HOUSE: 9 Double bedroom + 2 single beds
Entire Place • 9 bedrooms
Iron Mill House - Riverside Hot Tub - Frome
Entire Place • 4 bedrooms
The Barn
Entire Place • 4 bedrooms
Luxurious Complex: 2 barns together edge of Frome
Entire Place • 4 bedrooms
Stylish & spacious home in Frome with big garden
Entire Place • 4 bedrooms
Victorian Converted School Frome Sleeps up to 13
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Frome
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gemma | 12 | $764,121 | 1290 | 4.88/5.0 |
| Connor | 2 | $349,997 | 650 | 4.84/5.0 |
| Stephen | 5 | $264,505 | 61 | 4.98/5.0 |
| Orchardleigh Estate | 5 | $180,863 | 39 | 4.40/5.0 |
| Jo | 1 | $132,694 | 35 | 4.97/5.0 |
| Allie | 3 | $126,537 | 171 | 1.67/5.0 |
| Fiona | 1 | $105,402 | 13 | 5.00/5.0 |
| Rosie | 1 | $82,808 | 12 | 4.92/5.0 |
| Katherine | 1 | $79,829 | 55 | 4.96/5.0 |
| Marie | 2 | $76,457 | 58 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Frome
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.3%), with house and apartment & condo properties comprising 81.7% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (8.6% combined)
Room Capacity Distribution
Analysis of 175 properties in Frome shows that 1 bedroom properties are most prevalent, making up 34.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.0% of all listings.
Key Insights
- Most common: 1 bedroom (34.3%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 56.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 175 properties in Frome reveals that 2 guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.7% of the market.
Key Insights
- Most common capacity: 2 guests (29.7% of market)
- Least common capacity: 3 guests (2.3% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 49.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 175 properties in Frome, the most common availability pattern is 91-180 days (33.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33.1% of properties).
Key Insights
- Most common availability window: 91-180 days (33.1%)
- Most common booking duration: 181-270 days (33.1%)
- Properties with high availability (180+ days): 53.1%
- Properties with long-term bookings (180+ days): 48.0%
Minimum Stay Distributions
1 Night
44 listings
26.7% of total
2 Nights
83 listings
50.3% of total
3 Nights
20 listings
12.1% of total
4-6 Nights
5 listings
3% of total
7-29 Nights
5 listings
3% of total
30+ Nights
8 listings
4.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.0%
- Mid-length stays (4-6 nights) represent 3% of listings
- Monthly+ stays (4.8%) suggest a stable extended-stay market
- High market flexibility with 89.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.6% of total
Flexible
47 listings
29.6% of total
Moderate
37 listings
23.3% of total
Firm
48 listings
30.2% of total
Strict
26 listings
16.4% of total
Key Insights
- Firm is the preferred policy at 30.2% of listings
- The market shows a balanced distribution between guest-friendly (52.9%) and strict (46.6%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 63 days
- Shortest booking windows are in Oct, Feb, Mar, averaging 40 days
- Summer shows the longest average booking window at 62 days, while Fall has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Mar when lead times are shortest
Popular Airbnb Amenities in Frome
Below is the distribution of amenities across listings in Frome:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3%) and Australia (1.4%)
- English is the top language at 75.3%, followed by French (12%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Frome. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Winsham | 11 | $4,699 | $458.19 | 50% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
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