Airbnb Market Analytics, Statistics and Data in Freshwater, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Freshwater? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Freshwater:
How much do Airbnb hosts make on average per month in Freshwater?
The short-term rental market in Freshwater shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,140 per month
- Strong performing properties (top 25%) make $3,736 or more
- Best-in-class properties (top 10%) achieve $6,443+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,118
Revenue Variations by Month
Occupancy Rates Throughout the Year in Freshwater
The market in Freshwater shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Freshwater
Daily rates in Freshwater vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $153 per night
- Strong performing properties (top 25%) secure $236 or more
- Best-in-class properties (top 10%) pull in $401+ per night
- Entry-level properties (bottom 25%) earn around $112
Daily Rate Variations by Month
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Seasonality patterns in Freshwater
Peak Season (August, July, June)
- Revenue peaks at $5207.38 per month
- Occupancy rates reach 69.24%
- Daily rates average $244.17
Shoulder Season
- Revenue averages $3022.42 per month
- Occupancy maintains 43.34%
- Daily rates hold at $214.49
Low Season (February, December, January)
- Revenue drops to $1998.42 per month
- Occupancy decreases to 28.79%
- Daily rates adjust to $196.75
Is it still profitable to do Airbnb in Freshwater in 2025?
Yes! Freshwater demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $3022 and The market's 131 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Freshwater
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Freshwater Bay | A stunning natural harbor offering beautiful coastal views, ideal for beach lovers and nature enthusiasts. It is a popular spot for sailing, walking, and enjoying scenic landscapes. | Freshwater Bay, The Needles, West Wight Alpacas, Dimbola Museum & Galleries, Tennyson Down |
| Totland Bay | Known for its sandy beaches and serene atmosphere, Totland Bay is perfect for families and those looking to relax by the sea. The bay is also near the iconic Needles and offers beautiful walking trails. | Totland Beach, The Needles, Colwell Bay, Headon Warren, Totland Village |
| Yarmouth | A charming seaside town with a historic harbor, Yarmouth attracts tourists with its picturesque views and maritime heritage. It serves as a gateway to the West Wight area and offers plenty of local shops and restaurants. | Yarmouth Castle, The Old Mill, Yarmouth Harbour, The Isle of Wight Coastal Path, Fort Victoria Country Park |
| Alum Bay | Famous for its multi-colored sands and breathtaking cliffs, Alum Bay is a must-visit for tourists. The beach offers a range of activities such as boat trips and scenic views of The Needles. | Alum Bay Beach, The Needles, Needles Park, Chairlift to Alum Bay, Glass Museum |
| Compton Bay | Renowned for its natural beauty and surf-friendly waves, Compton Bay is a favorite for outdoor and adventure enthusiasts, ideal for water sports and exploring the Jurassic Coast. | Compton Beach, The Jurassic Coast, Surfing opportunities, Walking trails, Scenic coastal views |
| Newbridge | A picturesque rural village that offers a peaceful retreat away from the hustle and bustle. It is well-suited for nature lovers and those looking to explore the quieter parts of the Isle of Wight. | Newbridge Village, Café and local shops, Walking paths, River Medina, Scenic countryside |
| Freshwater Village | A quaint village with a mix of local culture and charm. It's a central location for accessing many attractions on the Isle of Wight, making it a strategic base for tourists. | St. Agnes Church, Local shops, Walking trails, Village pubs, Historical sites |
| Tennyson Down | A beautiful area known for its stunning views and hiking opportunities. It's popular among walkers and those looking to explore the outdoors, offering panoramic vistas of the island. | Tennyson Monument, Walking trails, Scenic views, Wildflower meadows, Wildlife spotting |
Do you need a license for Airbnb in Freshwater?
We recommend checking directly with Freshwater's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Freshwater
Kings Hill
Entire Place • 6 bedrooms
Spring Hill, Colwell
Entire Place • 3 bedrooms
Marine Villa - stunning sea views.
Entire Place • 5 bedrooms
Kings Orchard
Entire Place • 5 bedrooms
The Tap Room
Entire Place • 3 bedrooms
Stunning house with sea views and private woodland
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Freshwater
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 15 | $502,316 | 71 | 3.12/5.0 |
| Susie | 5 | $377,751 | 280 | 3.90/5.0 |
| Natasha | 7 | $245,316 | 334 | 4.86/5.0 |
| Chloe | 7 | $148,710 | 79 | 4.13/5.0 |
| Ceri & Laura | 1 | $111,308 | 8 | 5.00/5.0 |
| Natalie | 1 | $109,366 | 69 | 4.83/5.0 |
| Zoe | 1 | $89,348 | 22 | 4.86/5.0 |
| 85246934 | 1 | $84,425 | 9 | 5.00/5.0 |
| Hannah | 2 | $84,291 | 187 | 4.88/5.0 |
| Austin | 2 | $81,995 | 440 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Freshwater
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.1%), with house and others properties comprising 84.7% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, unique stays segments (9.2% combined)
Room Capacity Distribution
Analysis of 131 properties in Freshwater shows that 2 bedrooms properties are most prevalent, making up 42% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 67.2% of all listings.
Key Insights
- Most common: 2 bedrooms (42%)
- Least common: 4 bedrooms (6.1%)
- Market concentration: 67.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 131 properties in Freshwater reveals that 4 guests properties dominate the market, representing 37.4% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 58.8% of the market.
Key Insights
- Most common capacity: 4 guests (37.4% of market)
- Least common capacity: 7 guests (3.1% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 58.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 131 properties in Freshwater, the most common availability pattern is 181-270 days (35.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.3% of properties).
Key Insights
- Most common availability window: 181-270 days (35.1%)
- Most common booking duration: 91-180 days (31.3%)
- Properties with high availability (180+ days): 70.2%
- Properties with long-term bookings (180+ days): 35.1%
Minimum Stay Distributions
1 Night
28 listings
23.9% of total
2 Nights
28 listings
23.9% of total
3 Nights
34 listings
29.1% of total
4-6 Nights
16 listings
13.7% of total
7-29 Nights
8 listings
6.8% of total
30+ Nights
3 listings
2.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.8%
- Mid-length stays (4-6 nights) represent 13.7% of listings
- Monthly+ stays (2.6%) suggest a stable extended-stay market
- High market flexibility with 76.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.8% of total
Super Strict 60 Days
10 listings
8.8% of total
Flexible
13 listings
11.5% of total
Moderate
25 listings
22.1% of total
Firm
40 listings
35.4% of total
Strict
23 listings
20.4% of total
Key Insights
- Firm is the preferred policy at 35.4% of listings
- The market shows a balanced distribution between guest-friendly (33.6%) and strict (55.8%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 1.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 114 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 63 days
- Summer shows the longest average booking window at 114 days, while Winter has the shortest at 69 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 114 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Freshwater
Below is the distribution of amenities across listings in Freshwater:
Traveler Demographics
Key Insights
- Domestic travelers make up 94% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.1%) and France (0.8%)
- English is the top language at 76.3%, followed by French (10.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Freshwater. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
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