Airbnb Market Analytics, Statistics and Data in Fareham, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fareham? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fareham:
How much do Airbnb hosts make on average per month in Fareham?
The short-term rental market in Fareham shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,757 per month
- Strong performing properties (top 25%) make $2,756 or more
- Best-in-class properties (top 10%) achieve $4,325+ monthly
- Entry-level properties (bottom 25%) typically earn around $896
Revenue Variations by Month
Occupancy Rates Throughout the Year in Fareham
The market in Fareham shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Fareham
Daily rates in Fareham vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $117 per night
- Strong performing properties (top 25%) secure $161 or more
- Best-in-class properties (top 10%) pull in $268+ per night
- Entry-level properties (bottom 25%) earn around $84
Daily Rate Variations by Month
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Seasonality patterns in Fareham
Peak Season (July, June, May)
- Revenue peaks at $3134.31 per month
- Occupancy rates reach 59.51%
- Daily rates average $197.61
Shoulder Season
- Revenue averages $2355.14 per month
- Occupancy maintains 47.25%
- Daily rates hold at $180.18
Low Season (February, December, January)
- Revenue drops to $1474.84 per month
- Occupancy decreases to 36.50%
- Daily rates adjust to $159.92
Is it still profitable to do Airbnb in Fareham in 2025?
Yes! Fareham demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $2355 and The market's 121 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Fareham
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Fareham Town Centre | The bustling heart of Fareham, offering shopping, dining, and local attractions. Suitable for tourists who want to explore the town's amenities and history. | Fareham Shopping Centre, Westbury Manor Museum, Canoe Lake, Fareham Leisure Centre |
| Portchester | A historic area featuring Portchester Castle and scenic waterfront views. Popular among history enthusiasts and families. | Portchester Castle, Portsmouth Harbour, Castle Field, Portchester Common |
| Hill Head | A charming coastal village known for its beach and nature areas. Attracts tourists seeking a peaceful getaway by the sea. | Hill Head Beach, Lepe Country Park, Meon Shore, Nature Reserves |
| Titchfield | A picturesque village with historic significance and beautiful countryside. Great for visitors looking for a peaceful stay with plenty of walking trails. | Titchfield Abbey, Titchfield Canal, St. Peter's Church, The Solent Way |
| Locks Heath | A residential area with a mix of local shops and eateries, convenient for guests visiting the surrounding regions or traveling to Portsmouth. | Locks Heath Shopping Centre, The Swanwick Lakes Nature Reserve, Local parks |
| Swanwick | Close to the River Hamble and known for its sailing community. Ideal for travelers interested in water activities and nature. | River Hamble, Swanwick Marina, Local Walks, Nature Reserves |
| Wickham | A historic village with a charming atmosphere. It features quaint shops and is close to beautiful countryside walks. | Wickham Square, Wickham Mill, Local Shops and Cafes, Walking Trails |
| Lee-on-the-Solent | Popular seaside destination with a lovely beach and family-friendly activities. Great for beach lovers and family vacations. | Lee-on-the-Solent Beach, The Esplanade, Solent View, Local Parks |
Do you need a license for Airbnb in Fareham?
We recommend checking directly with Fareham's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Fareham
River property with Heated Pool & Games Room
Entire Place • 8 bedrooms
Stunning 5BR Waterfront Home w/Pool & River Access
Entire Place • 5 bedrooms
A touch of luxury near to the beach
Entire Place • 4 bedrooms
Hill Road House -Family home with Indoor Pool /Spa
Entire Place • 5 bedrooms
Seaview three bedroom bungalow on holiday park
Entire Place • 3 bedrooms
Beautifully converted 19th century barn,
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Fareham
Additional analytics on vacation rental, real estate, short term rental data in Fareham
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (66.9%), with house and boutique & hotels properties comprising 66.1% of inventory
- Strong specialty sector (27.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 121 properties in Fareham shows that 1 bedroom properties are most prevalent, making up 42.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.9% of all listings.
Key Insights
- Most common: 1 bedroom (42.1%)
- Least common: 4 bedrooms (1.7%)
- Market concentration: 66.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 121 properties in Fareham reveals that 2 guests properties dominate the market, representing 33.1% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 48.8% of the market.
Key Insights
- Most common capacity: 2 guests (33.1% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 48.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 121 properties in Fareham, the most common availability pattern is 271-366 days (32.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.6% of properties).
Key Insights
- Most common availability window: 271-366 days (32.2%)
- Most common booking duration: 91-180 days (30.6%)
- Properties with high availability (180+ days): 62.8%
- Properties with long-term bookings (180+ days): 39.7%
Minimum Stay Distributions
1 Night
41 listings
36.9% of total
2 Nights
47 listings
42.3% of total
3 Nights
15 listings
13.5% of total
4-6 Nights
5 listings
4.5% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
2 listings
1.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.2%
- Mid-length stays (4-6 nights) represent 4.5% of listings
- Monthly+ stays (1.8%) suggest a stable extended-stay market
- High market flexibility with 92.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
49 listings
44.1% of total
Moderate
33 listings
29.7% of total
Firm
12 listings
10.8% of total
Strict
17 listings
15.3% of total
Key Insights
- Flexible is the preferred policy at 44.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.8% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 78 days
- Shortest booking windows are in Feb, Mar, Nov, averaging 47 days
- Summer shows the longest average booking window at 78 days, while Fall has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Fareham
Below is the distribution of amenities across listings in Fareham:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2%) and Germany (1.7%)
- English is the top language at 71.9%, followed by French (8.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Fareham. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
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