Eastleigh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Eastleigh in 2025? Explore comprehensive Airbnb analytics for Eastleigh, England, United Kingdom to uncover income potential. This 2025 STR market report for Eastleigh, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 182 active listings.
Whether you're considering an Airbnb investment in Eastleigh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Eastleigh Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Eastleigh Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Eastleigh (2025)
Understanding the monthly revenue variations for Airbnb listings in Eastleigh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Eastleigh is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Eastleigh across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,292+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,708 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,513 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $835, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Eastleigh
Eastleigh Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Eastleigh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Eastleigh:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Eastleigh
Average Daily Rate (ADR) Airbnb Trends in Eastleigh (2025)
Effective short term rental pricing strategy in Eastleigh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Eastleigh typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $302+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Eastleigh
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Airbnb Seasonality Analysis & Trends in Eastleigh (2025)
Peak Season (August, April, July)
- Revenue averages $2,636 per month
- Occupancy rates average 51.3%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,172 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $167
Low Season (January, February, November)
- Revenue drops to average $1,749 per month
- Occupancy decreases to average 41.0%
- Daily rates adjust to average $168
Seasonality Insights for Eastleigh
- The Airbnb seasonality in Eastleigh shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Eastleigh's highest earning potential, with monthly revenues capable of climbing to $2,879, occupancy reaching a high of 58.9%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,663, occupancy could drop to 39.1%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Eastleigh.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Eastleigh seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Eastleigh (2025)
Exploring the top neighborhoods for short-term rentals in Eastleigh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Eastleigh Town Centre | A vibrant area with various shops, restaurants, and transport links, making it attractive for both business travelers and tourists. | Eastleigh's Leigh Road, The Point Theatre, Eastleigh Museum, The Swan Centre, Southampton Airport |
| Botley | A charming village ideal for families and visitors seeking a quieter stay, with good access to local amenities and surrounding countryside. | Botley Market, The Botley Village Hall, Local countryside walks, Botley Park Golf Club |
| Hedge End | Popular residential area with shopping and entertainment options, appealing to families and longer-term stays. | Hedge End Retail Park, Fairoak Lakes, Local parks, Kidzu Children's Activity Centre |
| Chandler's Ford | A suburban area close to Eastleigh, known for its community feel and access to good schools and parks. | The Crofton Hampshire, Chandler's Ford Library, Local walking trails, Hiltingbury Lake |
| Southampton Airport | Close proximity to the airport makes this area ideal for short-term stays for travelers and business visitors. | Southampton Airport, Airport Parkway Station, Local dining options |
| West End | A suburban area with easy access to Southampton, offering a mix of housing and local amenities. | West End Cemetery, Local parks, The Ageas Bowl, Various sports facilities |
| Locks Heath | A conveniently located residential area with shopping and parks, suitable for families and tourists looking for a home-away-from-home. | Locks Heath Shopping Centre, Local pubs and restaurants, Bursledon Windmill, Nearby parks |
| Bursledon | A picturesque village with historical sites and scenic views, perfect for visitors looking for a rural escape near the city. | Bursledon Windmill, The Moorgreen River, Bursledon Brickworks Industrial Museum |
Understanding Airbnb License Requirements & STR Laws in Eastleigh (2025)
While Eastleigh, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Eastleigh to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Eastleigh (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Eastleighbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nifty Crowsport - Stylish 7 bedroom crew house
Entire Place • 7 bedrooms
Delightful Sunny House Close to the Village Square
Entire Place • 7 bedrooms
Huge 6 Bed House with Entertainment room and Hotub
Entire Place • 6 bedrooms
Waterfront. River Hamble. Private Pontoon. Hot Tub
Entire Place • 3 bedrooms
Irenic Lodge
Entire Place • 2 bedrooms
Spacious and Comfortable Home
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Eastleigh (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Eastleigh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jess | 1 | $151,889 | 90 | 4.81/5.0 |
| MDL Holidays | 6 | $109,321 | 90 | 4.86/5.0 |
| Jade | 2 | $108,879 | 43 | 4.93/5.0 |
| Jim | 5 | $104,209 | 54 | 4.72/5.0 |
| Sara | 1 | $99,010 | 137 | 4.91/5.0 |
| Debra | 3 | $93,809 | 314 | 4.98/5.0 |
| John | 7 | $79,394 | 27 | 4.85/5.0 |
| Cottages | 2 | $71,852 | 11 | 5.00/5.0 |
| Helen & Ally | 4 | $71,645 | 67 | 4.48/5.0 |
| Vicky | 1 | $67,847 | 16 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Eastleigh.
Dive Deeper: Advanced Eastleigh STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Eastleigh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEastleigh Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Eastleigh
- The Eastleigh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61% of the 182 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Eastleigh, House properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 61.5% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.8%) offer potential for unique stay experiences.
Eastleigh Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Eastleigh
- The dominant room capacity in Eastleigh is 1 bedroom listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.2% of the active Airbnb listings in Eastleigh, indicating a high concentration in these sizes.
- A significant 21.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Eastleigh.
Eastleigh Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Eastleigh
- The most common guest capacity trend in Eastleigh vacation rentals is listings accommodating 2 guests (22%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Eastleigh STR market, accounting for 44.0% of listings.
- 19.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Eastleigh.
- On average, properties in Eastleigh are equipped to host 3.0 guests.
Eastleigh Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Eastleigh
- The most common availability pattern in Eastleigh falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Eastleigh (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Eastleigh Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
74 listings
43% of total
2 Nights
42 listings
24.4% of total
3 Nights
15 listings
8.7% of total
4-6 Nights
6 listings
3.5% of total
7-29 Nights
16 listings
9.3% of total
30+ Nights
19 listings
11% of total
Key Insights
- The most prevalent minimum stay requirement in Eastleigh is 1 Night, adopted by 43% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.4%) of the Eastleigh Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11%) caters to monthly stays (30+ nights) in Eastleigh, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43% of Eastleigh hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Eastleigh.
Eastleigh Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1.8% of total
Flexible
58 listings
35.4% of total
Moderate
49 listings
29.9% of total
Firm
21 listings
12.8% of total
Strict
33 listings
20.1% of total
Cancellation Policy Insights for Eastleigh
- The prevailing Airbnb cancellation policy trend in Eastleigh is Flexible, used by 35.4% of listings.
- There's a relatively balanced mix between guest-friendly (65.3%) and stricter (32.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.4% market standard in Eastleigh.
- Regularly review your cancellation policy against competitors and market demand shifts in Eastleigh.
Eastleigh STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Eastleigh
- The overall average booking lead time for vacation rentals in Eastleigh is 45 days.
- Guests book furthest in advance for stays during June (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (51 days avg.) sees the longest lead times, while Fall (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Eastleigh.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Eastleigh averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Eastleigh (2025)
Amenity Prevalence
Amenity Insights for Eastleigh
- Popular amenities like Smoke alarm, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Eastleigh to stay competitive.
Eastleigh Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Eastleigh
- The typical guest profile for Airbnb in Eastleigh consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.4% of guests.
- Key international markets include United Kingdom (84.4%) and United States (3.1%).
- Top languages spoken are English (67.8%) followed by French (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Eastleigh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| Englishcombe | 15 | $6,685 | $523.51 | 50% |
| Chew Magna | 16 | $6,360 | $413.61 | 44% |
| Long Sutton | 17 | $5,964 | $404.64 | 44% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| Winsham | 11 | $5,299 | $507.01 | 45% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Ashley | 12 | $5,214 | $355.94 | 52% |
| Dinton | 11 | $4,616 | $250.27 | 58% |
| Oldland Common | 13 | $4,517 | $372.05 | 41% |