Airbnb Market Analytics, Statistics and Data in Eastleigh, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Eastleigh? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Eastleigh:
How much do Airbnb hosts make on average per month in Eastleigh?
The short-term rental market in Eastleigh shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,559 per month
- Strong performing properties (top 25%) make $2,850 or more
- Best-in-class properties (top 10%) achieve $5,391+ monthly
- Entry-level properties (bottom 25%) typically earn around $885
Revenue Variations by Month
Occupancy Rates Throughout the Year in Eastleigh
The market in Eastleigh shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Eastleigh
Daily rates in Eastleigh vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $108 per night
- Strong performing properties (top 25%) secure $191 or more
- Best-in-class properties (top 10%) pull in $298+ per night
- Entry-level properties (bottom 25%) earn around $67
Daily Rate Variations by Month
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Seasonality patterns in Eastleigh
Peak Season (May, June, August)
- Revenue peaks at $2995.12 per month
- Occupancy rates reach 59.09%
- Daily rates average $178.24
Shoulder Season
- Revenue averages $2495.02 per month
- Occupancy maintains 46.07%
- Daily rates hold at $166.37
Low Season (November, December, January)
- Revenue drops to $1599.25 per month
- Occupancy decreases to 33.94%
- Daily rates adjust to $153.85
Is it still profitable to do Airbnb in Eastleigh in 2025?
Yes! Eastleigh demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2495 and The market's 165 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Eastleigh
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Eastleigh Town Centre | Conveniently located with good transport links, this area is popular for business and leisure travelers looking for proximity to shops and restaurants. | Eastleigh Railway Station, The Point, Eastleigh Shopping Centre, The Swan Centre, Local Parks |
| Boyatt Wood | A family-friendly residential neighborhood that offers quiet living while being close to local amenities. It's great for longer stays. | Local Parks, Schools, Community Centres |
| Chandler's Ford | A suburban area with excellent schools and amenities, perfect for families looking for a peaceful environment away from city hustle. | Fryern Park, Chandler's Ford Library, Local Shops and Restaurants |
| Hampshire's Countryside | Beautiful countryside area surrounding Eastleigh, suitable for guests looking for outdoor activities and scenic views. | South Downs National Park, Nature Trails, Cycle Routes |
| Bishopstoke | A quaint village atmosphere while being close to the city. Ideal for those wanting a peaceful stay with access to urban features. | Local Parks, Historic Sites, Bishopstoke Common |
| Allbrook | Offers a mix of rural charm and easy access to the city. A good choice for visitors who prefer a quieter setting but want city amenities. | Allbrook Meadows, Local Countryside, Transport Links |
| West End | A suburban area that appeals to families and offers local shops, parks, and schools, making it a great choice for families visiting the area. | Hedge End Retail Park, Local Parks, Community Events |
| Eastleigh Lakeside Country Park | Attracts visitors looking for natural beauty and outdoor activities, such as walking, cycling, and picnicking. | Lakeside Pathways, Outdoor Play Areas, Water Sports |
Do you need a license for Airbnb in Eastleigh?
We recommend checking directly with Eastleigh's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Eastleigh
Huge 6 Bed House with Entertainment room and Hotub
Entire Place • 6 bedrooms
Stunning New Home with Hot Tub
Entire Place • 5 bedrooms
Nifty Crowsport - Stylish 7 bedroom crew house
Entire Place • 7 bedrooms
Delightful Sunny House Close to the Village Square
Entire Place • 7 bedrooms
Holiday Home in Hamble-Le-Rice
Entire Place • 3 bedrooms
Chestnut Twin Huts
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Eastleigh
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jade | 1 | $176,998 | 43 | 4.93/5.0 |
| Jim | 5 | $151,188 | 67 | 4.81/5.0 |
| MDL Holidays | 4 | $146,375 | 70 | 4.83/5.0 |
| Jordan | 1 | $137,822 | 8 | 5.00/5.0 |
| Debra | 3 | $114,719 | 304 | 4.98/5.0 |
| Jess | 1 | $103,403 | 87 | 4.80/5.0 |
| Ben | 2 | $102,463 | 19 | 4.96/5.0 |
| Sara | 1 | $93,425 | 137 | 4.91/5.0 |
| Helen & Ally | 4 | $73,828 | 60 | 4.61/5.0 |
| Cathia | 4 | $72,944 | 27 | 3.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Eastleigh
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (61.2%), with house and apartment & condo properties comprising 71.5% of inventory
- Strong specialty sector (20.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (4.2% combined)
Room Capacity Distribution
Analysis of 165 properties in Eastleigh shows that 1 bedroom properties are most prevalent, making up 37.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.9% of all listings.
Key Insights
- Most common: 1 bedroom (37.6%)
- Least common: 5+ bedrooms (4.8%)
- Market concentration: 53.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 165 properties in Eastleigh reveals that 2 guests properties dominate the market, representing 23.6% of all listings. The average property accommodates 2.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.2% of the market.
Key Insights
- Most common capacity: 2 guests (23.6% of market)
- Least common capacity: 7 guests (2.4% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 44.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 165 properties in Eastleigh, the most common availability pattern is 271-366 days (36.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.7% of properties).
Key Insights
- Most common availability window: 271-366 days (36.4%)
- Most common booking duration: 91-180 days (32.7%)
- Properties with high availability (180+ days): 66.7%
- Properties with long-term bookings (180+ days): 34.5%
Minimum Stay Distributions
1 Night
65 listings
44.5% of total
2 Nights
46 listings
31.5% of total
3 Nights
12 listings
8.2% of total
4-6 Nights
3 listings
2.1% of total
7-29 Nights
17 listings
11.6% of total
30+ Nights
3 listings
2.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.0%
- Mid-length stays (4-6 nights) represent 2.1% of listings
- Monthly+ stays (2.1%) suggest a stable extended-stay market
- High market flexibility with 84.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.4% of total
Flexible
47 listings
33.3% of total
Moderate
43 listings
30.5% of total
Firm
21 listings
14.9% of total
Strict
28 listings
19.9% of total
Key Insights
- Flexible is the preferred policy at 33.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.8% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 1.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 61 days
- Shortest booking windows are in Sep, Oct, Feb, averaging 40 days
- Summer shows the longest average booking window at 59 days, while Fall has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 59 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Eastleigh
Below is the distribution of amenities across listings in Eastleigh:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.6%) and Australia (2.5%)
- English is the top language at 76.9%, followed by French (9.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Eastleigh. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
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