Airbnb Market Analytics, Statistics and Data in East Staffordshire, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in East Staffordshire? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in East Staffordshire:
How much do Airbnb hosts make on average per month in East Staffordshire?
The short-term rental market in East Staffordshire shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,140 per month
- Strong performing properties (top 25%) make $3,595 or more
- Best-in-class properties (top 10%) achieve $6,312+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,085
Revenue Variations by Month
Occupancy Rates Throughout the Year in East Staffordshire
The market in East Staffordshire shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in East Staffordshire
Daily rates in East Staffordshire vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $132 per night
- Strong performing properties (top 25%) secure $204 or more
- Best-in-class properties (top 10%) pull in $313+ per night
- Entry-level properties (bottom 25%) earn around $99
Daily Rate Variations by Month
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Seasonality patterns in East Staffordshire
Peak Season (August, October, July)
- Revenue peaks at $3854.54 per month
- Occupancy rates reach 56.64%
- Daily rates average $201.08
Shoulder Season
- Revenue averages $2975.60 per month
- Occupancy maintains 44.27%
- Daily rates hold at $188.07
Low Season (March, February, January)
- Revenue drops to $2043.40 per month
- Occupancy decreases to 31.11%
- Daily rates adjust to $173.68
Is it still profitable to do Airbnb in East Staffordshire in 2025?
Yes! East Staffordshire demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $2976 and The market's 170 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in East Staffordshire
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Burton upon Trent | A historic town known for its brewing heritage. It's a popular spot for visitors seeking a traditional English experience, with good transport links and local attractions. | Malt House Emporium, National Brewery Centre, Burton Market Hall, St. Modwen's Church, The Rykneld Leisure Centre |
| Uttoxeter | A market town with a rich history, located near the picturesque Peak District. Great choices for outdoor activities, making it popular among tourists. | Uttoxeter Racecourse, The Old Swan, Uttoxeter Museum, Cheadle Cemetery, The National Forest |
| Alton | Home to the famous Alton Towers theme park, attracting families and thrill-seekers. A prime area for hosting visitors year-round. | Alton Towers Theme Park, CBeebies Land, Alton Towers Waterpark, The Wizarding World, The Alton Towers Dungeon |
| Draycott-in-the-Clay | A charming village offering a peaceful rural retreat. Attractive to those seeking nature escapes and countryside experiences. | St. James' Church, The Old Rectory, Local walking trails, Nature reserves |
| Needwood | Picturesque village known for its beautiful countryside and close proximity to Needwood Forest. Great for hiking and nature lovers. | Needwood Forest, The Dappled Wood, Local wildlife, Walking trails |
| Cheadle | A small town with historic sites and easy access to the scenic Peak District, ideal for tourists exploring the area. | Church of St. Giles, Cheadle Town Hall, Amerton Farm, The Crooked House |
| Tutbury | A village with a rich history and the notable Tutbury Castle. It draws history enthusiasts and tourists intrigued by English heritage. | Tutbury Castle, St. Mary's Church, Nutmeg Gallery, Local shops and pubs |
| Branston | A suburban village close to Burton upon Trent, offering local amenities and nearby attractions, appealing to both short and long-term renters. | Branston Water Park, The Branston Golf and Country Club, Local parks, Walking paths |
Do you need a license for Airbnb in East Staffordshire?
We recommend checking directly with East Staffordshire's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in East Staffordshire
6BR luxury Cottage, Hot Tubs, Hoar Cross, Staffs
Entire Place • 6 bedrooms
Bridge Farm
Entire Place • 4 bedrooms
Contemporary Barn conversion with Hot Tub & field.
Entire Place • 4 bedrooms
Luxury Cottage Green Cottage, Peak District
Entire Place • 3 bedrooms
Rural Villa Retreat
Entire Place • 5 bedrooms
Babbling Brook Barn
Entire Place • 2 bedrooms
Top Performing Professional Hosts in East Staffordshire
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 17 | $760,558 | 145 | 3.95/5.0 |
| Helen & Ally | 9 | $228,610 | 116 | 3.98/5.0 |
| The Travel Fox | 3 | $188,086 | 153 | 4.81/5.0 |
| Ben | 1 | $155,856 | 142 | 4.85/5.0 |
| Adam | 2 | $144,837 | 99 | 4.83/5.0 |
| Emily | 2 | $136,825 | 36 | 2.48/5.0 |
| Sarah | 4 | $125,954 | 310 | 4.93/5.0 |
| Iveta | 1 | $121,641 | 37 | 5.00/5.0 |
| Jane | 5 | $120,319 | 441 | 4.94/5.0 |
| Chris | 1 | $101,343 | 86 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in East Staffordshire
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.6%), with house and apartment & condo properties comprising 77.6% of inventory
- Strong specialty sector (19.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (7.6% combined)
Room Capacity Distribution
Analysis of 170 properties in East Staffordshire shows that 1 bedroom properties are most prevalent, making up 37.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.3% of all listings.
Key Insights
- Most common: 1 bedroom (37.1%)
- Least common: 4 bedrooms (2.4%)
- Market concentration: 65.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 170 properties in East Staffordshire reveals that 4 guests properties dominate the market, representing 27.1% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 4 guests (27.1% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 170 properties in East Staffordshire, the most common availability pattern is 271-366 days (39.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.6% of properties).
Key Insights
- Most common availability window: 271-366 days (39.4%)
- Most common booking duration: 181-270 days (27.6%)
- Properties with high availability (180+ days): 62.4%
- Properties with long-term bookings (180+ days): 39.4%
Minimum Stay Distributions
1 Night
56 listings
35.7% of total
2 Nights
57 listings
36.3% of total
3 Nights
19 listings
12.1% of total
4-6 Nights
5 listings
3.2% of total
7-29 Nights
2 listings
1.3% of total
30+ Nights
18 listings
11.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.0%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (11.5%) suggest a stable extended-stay market
- High market flexibility with 84.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
17 listings
11.5% of total
Flexible
35 listings
23.6% of total
Moderate
46 listings
31.1% of total
Firm
17 listings
11.5% of total
Strict
33 listings
22.3% of total
Key Insights
- Moderate is the preferred policy at 31.1% of listings
- The market shows a balanced distribution between guest-friendly (54.7%) and strict (33.8%) policies
- Strong market consensus around Moderate policies
- Firm policies are least common at 11.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 75 days
- Shortest booking windows are in Feb, Nov, Sep, averaging 45 days
- Spring shows the longest average booking window at 69 days, while Fall has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 69 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Sep when lead times are shortest
Popular Airbnb Amenities in East Staffordshire
Below is the distribution of amenities across listings in East Staffordshire:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.2%) and Australia (1.1%)
- English is the top language at 84.3%, followed by French (6.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding East Staffordshire. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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