Airbnb Market Analytics, Statistics and Data in East Hertfordshire, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in East Hertfordshire? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in East Hertfordshire:
How much do Airbnb hosts make on average per month in East Hertfordshire?
The short-term rental market in East Hertfordshire shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,158 per month
- Strong performing properties (top 25%) make $3,502 or more
- Best-in-class properties (top 10%) achieve $5,766+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,147
Revenue Variations by Month
Occupancy Rates Throughout the Year in East Hertfordshire
The market in East Hertfordshire shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in East Hertfordshire
Daily rates in East Hertfordshire vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $191 or more
- Best-in-class properties (top 10%) pull in $321+ per night
- Entry-level properties (bottom 25%) earn around $88
Daily Rate Variations by Month
Get Live East Hertfordshire Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in East Hertfordshire
Peak Season (June, July, May)
- Revenue peaks at $3759.06 per month
- Occupancy rates reach 60.38%
- Daily rates average $205.83
Shoulder Season
- Revenue averages $3057.17 per month
- Occupancy maintains 47.17%
- Daily rates hold at $192.94
Low Season (November, February, January)
- Revenue drops to $2059.04 per month
- Occupancy decreases to 36.84%
- Daily rates adjust to $180.67
Is it still profitable to do Airbnb in East Hertfordshire in 2025?
Yes! East Hertfordshire demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3057 and With 208 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in East Hertfordshire
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bishop's Stortford | A charming market town with excellent transport links to London and Cambridge. It's popular for both business and leisure travelers, offering a range of local shops, cafes, and historical attractions. | Hertford Castle, Bishop's Stortford Museum, Rhodes Arts Complex, The Bishop's Stortford Football Club, Castle Park |
| Ware | A picturesque town along the River Lea, known for its historic buildings and scenic walks. It attracts visitors looking for a relaxing getaway near nature while still being close to London. | Scott's Grotto, Ware Priory, The River Lea, St Mary's Church, The Corn Exchange |
| Hoddesdon | A vibrant town with a rich history and a friendly community atmosphere. It's becoming increasingly popular among tourists, especially those interested in local history and culture. | Broxbourne Borough Museum, Hoddesdon Town Centre, The Old Mill, Elton Park, Lee Valley Regional Park |
| Buntingford | Known as one of the oldest towns in Hertfordshire, Buntingford has a quaint charm and historic character, making it a lovely spot for visitors who enjoy traditional English towns. | The Buntingford Museum, St Peter's Church, River Rib, Buntingford Town Trail, The Old Bakery |
| Great Amwell | A small and serene village offering a peaceful retreat with beautiful countryside views. Ideal for guests looking to escape the city and enjoy rural England. | Lee Valley Park, Amwell Nature Reserve, Great Amwell Church, River Lea Walks, Local countryside pubs |
| Much Hadham | A picturesque village steeped in history with charming architecture and a vibrant local community. It's perfect for guests wanting a quaint English village experience. | Much Hadham Palace, St Andrew's Church, The Henry Moore Foundation, Local artisan shops, Countryside walks |
| Goffs Oak | A suburban village that blends a relaxed lifestyle with easy access to London. Attracts families and travelers looking for convenience and comfort. | Goffs Oak Village Green, Local parks, Transport links to London, Community events, Nearby nature reserves |
| Sawbridgeworth | Rich in history, this market town offers a lovely range of amenities and a welcoming community, making it a great spot for visitors exploring the area. | Sawbridgeworth Museum, The Old Bell, St Mary's Church, Local shops and cafes, River Stort |
Do you need a license for Airbnb in East Hertfordshire?
We recommend checking directly with East Hertfordshire's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in East Hertfordshire
Country Villa near London: hot tub-sauna-gym +more
Entire Place • 7 bedrooms
Unforgettable stay at the Victorian Water Tower
Entire Place • 4 bedrooms
Anstey Grove Barn
Entire Place • 6 bedrooms
Thatched cottage on Hertfordshire country estate.
Entire Place • 3 bedrooms
Weekly & Monthly Discounts! Stunning Home By STN
Entire Place • 4 bedrooms
Family Friendly Farm Cottage with Cedar Hot Tub
Entire Place • 3 bedrooms
Top Performing Professional Hosts in East Hertfordshire
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aiken | 1 | $475,349 | 26 | 5.00/5.0 |
| Francesca | 1 | $183,461 | 36 | 4.97/5.0 |
| Simon | 4 | $143,668 | 167 | 4.90/5.0 |
| Sally | 2 | $136,273 | 229 | 4.97/5.0 |
| Green Edge | 4 | $133,599 | 184 | 4.62/5.0 |
| Andrew | 1 | $124,114 | 81 | 4.99/5.0 |
| Gavin | 1 | $109,074 | 46 | 4.98/5.0 |
| MJW Property Group | 4 | $107,418 | 17 | 2.40/5.0 |
| Emma | 3 | $101,890 | 229 | 4.80/5.0 |
| Alex | 1 | $101,675 | 13 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in East Hertfordshire
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.3%), with house and apartment & condo properties comprising 77.9% of inventory
- Strong specialty sector (15.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (3.4% combined)
Room Capacity Distribution
Analysis of 208 properties in East Hertfordshire shows that 1 bedroom properties are most prevalent, making up 38.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.9% of all listings.
Key Insights
- Most common: 1 bedroom (38.5%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 65.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 208 properties in East Hertfordshire reveals that 2 guests properties dominate the market, representing 28.8% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 46.6% of the market.
Key Insights
- Most common capacity: 2 guests (28.8% of market)
- Least common capacity: 7 guests (2.9% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 46.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 208 properties in East Hertfordshire, the most common availability pattern is 271-366 days (40.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.8% of properties).
Key Insights
- Most common availability window: 271-366 days (40.4%)
- Most common booking duration: 181-270 days (30.8%)
- Properties with high availability (180+ days): 60.6%
- Properties with long-term bookings (180+ days): 42.3%
Minimum Stay Distributions
1 Night
66 listings
36.3% of total
2 Nights
59 listings
32.4% of total
3 Nights
28 listings
15.4% of total
4-6 Nights
11 listings
6% of total
7-29 Nights
12 listings
6.6% of total
30+ Nights
6 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.7%
- Mid-length stays (4-6 nights) represent 6% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 84.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.6% of total
Refundable
2 listings
1.2% of total
Super Strict 60 Days
1 listings
0.6% of total
Flexible
46 listings
27.5% of total
Moderate
46 listings
27.5% of total
Firm
25 listings
15% of total
Strict
46 listings
27.5% of total
Key Insights
- Flexible is the preferred policy at 27.5% of listings
- The market shows a balanced distribution between guest-friendly (55.0%) and strict (42.5%) policies
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 65 days
- Shortest booking windows are in Jan, Oct, Feb, averaging 41 days
- Summer shows the longest average booking window at 62 days, while Fall has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in East Hertfordshire
Below is the distribution of amenities across listings in East Hertfordshire:
Traveler Demographics
Key Insights
- Domestic travelers make up 73.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.3%) and Australia (3.1%)
- English is the top language at 73.7%, followed by Spanish (9.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding East Hertfordshire. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Bray | 36 | $3,632 | $386.32 | 45% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| City of London | 289 | $3,457 | $315.42 | 47% |
| Cliffe | 12 | $3,397 | $219.54 | 48% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights