Airbnb Market Analytics, Statistics and Data in East Hampshire, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in East Hampshire? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in East Hampshire:
How much do Airbnb hosts make on average per month in East Hampshire?
The short-term rental market in East Hampshire shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,200 per month
- Strong performing properties (top 25%) make $3,846 or more
- Best-in-class properties (top 10%) achieve $6,317+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,081
Revenue Variations by Month
Occupancy Rates Throughout the Year in East Hampshire
The market in East Hampshire shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in East Hampshire
Daily rates in East Hampshire vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $147 per night
- Strong performing properties (top 25%) secure $249 or more
- Best-in-class properties (top 10%) pull in $452+ per night
- Entry-level properties (bottom 25%) earn around $98
Daily Rate Variations by Month
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Seasonality patterns in East Hampshire
Peak Season (July, August, June)
- Revenue peaks at $3794.69 per month
- Occupancy rates reach 56.65%
- Daily rates average $244.82
Shoulder Season
- Revenue averages $3047.48 per month
- Occupancy maintains 45.73%
- Daily rates hold at $229.03
Low Season (November, February, January)
- Revenue drops to $2168.80 per month
- Occupancy decreases to 33.38%
- Daily rates adjust to $215.28
Is it still profitable to do Airbnb in East Hampshire in 2025?
Yes! East Hampshire demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3047 and With 304 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in East Hampshire
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Alton | A charming market town with rich history, Alton is known for its beautiful countryside and proximity to the South Downs National Park, making it a great destination for nature lovers and families. | Jane Austen's House Museum, Alton Abbey, The Allen Gallery, South Downs National Park, Alton Watercress Line |
| Petersfield | Known for its vibrant market and historic charm, Petersfield features beautiful parks and a variety of local shops, attracting families and weekend visitors seeking an authentic English experience. | Petersfield Heath, The Square, Petersfield Museum, Butser Hill, St. Peter's Church |
| East Hampshire | This area is perfect for those looking for a countryside retreat. It is full of stunning landscapes and scenic views, appealing to guests looking for tranquility away from urban life. | South Downs National Park, Boundless Outdoors, The Selborne Hanger, Queen Elizabeth Country Park, Hughenden Manor |
| Liphook | A picturesque village with a blend of historical architecture and natural beauty, Liphook is often visited by tourists for its closeness to the surrounding countryside and leisure activities. | The White Horse, Liphook Golf Club, The Old Thorns Hotel & Spa, Liphook Village Hall, Pinewood Park |
| Haslemere | Haslemere is known for its charming high street and access to the stunning Surrey Hills, making it a desirable location for guests interested in hiking and exploring nature. | Haslemere Museum, Hurtwood Forest, The Devil's Punch Bowl, Petersfield Heath, St. Bartholomew's Church |
| Bordon | A developing town with a focus on sustainability, Bordon attracts visitors looking for outdoor activities, parks, and rich wildlife experiences in the nearby area's woodlands. | Bordon Inclosure, The Hogmoor Inclosure, Woolmer Forest, The Go Ape adventure park, Bordon Football Club |
| Farnham | Farnham boasts a rich history and is popular for its castle, gardens, and local breweries. It's an attractive spot for cultural experiences and historical exploration. | Farnham Castle, The Museum of Farnham, Waverley Abbey, Birdworld, Farnham Park |
| Clanfield | This village offers a semi-rural experience with the advantage of being close to larger towns and attractions, appealing to families looking for a peaceful getaway. | Clanfield Recreation Ground, Bursting with history, Avington Park, The Clanfield Zumba Fitness, The Eco Centre |
Do you need a license for Airbnb in East Hampshire?
We recommend checking directly with East Hampshire's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in East Hampshire
Fantastic Group Accommodation
Entire Place • 15 bedrooms
Elegant country house with stunning views. 7 acres
Entire Place • 7 bedrooms
Mimosa Cottage, Farnham, up to 12 adults
Entire Place • 5 bedrooms
Large comfortable family home with pool
Entire Place • 6 bedrooms
Stone Barn Cottage, Farnham, up to 8 adults
Entire Place • 4 bedrooms
Stunning 18th century home
Entire Place • 5 bedrooms
Top Performing Professional Hosts in East Hampshire
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannah | 4 | $488,115 | 327 | 4.70/5.0 |
| Cottages | 17 | $479,777 | 211 | 3.87/5.0 |
| Venetia | 5 | $405,817 | 548 | 4.95/5.0 |
| Jack | 5 | $219,058 | 779 | 4.87/5.0 |
| Joy | 2 | $160,432 | 1002 | 4.96/5.0 |
| Madiha | 1 | $154,484 | 57 | 4.86/5.0 |
| Rob | 11 | $144,113 | 615 | 4.98/5.0 |
| Olivia | 1 | $137,285 | 23 | 4.87/5.0 |
| Leah | 1 | $129,639 | 7 | 4.43/5.0 |
| Tom | 3 | $107,355 | 165 | 4.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in East Hampshire
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.6%), with house and boutique & hotels properties comprising 70.0% of inventory
- Strong specialty sector (28.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 304 properties in East Hampshire shows that 1 bedroom properties are most prevalent, making up 45.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.2% of all listings.
Key Insights
- Most common: 1 bedroom (45.7%)
- Least common: 4 bedrooms (4.3%)
- Market concentration: 63.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 304 properties in East Hampshire reveals that 2 guests properties dominate the market, representing 38.5% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 53.6% of the market.
Key Insights
- Most common capacity: 2 guests (38.5% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 53.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 304 properties in East Hampshire, the most common availability pattern is 271-366 days (41.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.6% of properties).
Key Insights
- Most common availability window: 271-366 days (41.1%)
- Most common booking duration: 181-270 days (26.6%)
- Properties with high availability (180+ days): 65.1%
- Properties with long-term bookings (180+ days): 35.5%
Minimum Stay Distributions
1 Night
118 listings
42.1% of total
2 Nights
105 listings
37.5% of total
3 Nights
17 listings
6.1% of total
4-6 Nights
11 listings
3.9% of total
7-29 Nights
4 listings
1.4% of total
30+ Nights
25 listings
8.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.6%
- Mid-length stays (4-6 nights) represent 3.9% of listings
- Monthly+ stays (8.9%) suggest a stable extended-stay market
- High market flexibility with 85.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
15 listings
5.7% of total
Non-refundable
1 listings
0.4% of total
Super Strict 30 Days
3 listings
1.1% of total
Flexible
67 listings
25.4% of total
Moderate
77 listings
29.2% of total
Firm
56 listings
21.2% of total
Strict
45 listings
17% of total
Key Insights
- Moderate is the preferred policy at 29.2% of listings
- The market shows a balanced distribution between guest-friendly (54.6%) and strict (38.2%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 82 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 44 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in East Hampshire
Below is the distribution of amenities across listings in East Hampshire:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.8%) and Australia (1.7%)
- English is the top language at 74.6%, followed by French (11.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding East Hampshire. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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