Airbnb Market Analytics, Statistics and Data in Durham, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Durham? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Durham:
How much do Airbnb hosts make on average per month in Durham?
The short-term rental market in Durham shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,340 per month
- Strong performing properties (top 25%) make $3,812 or more
- Best-in-class properties (top 10%) achieve $5,472+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,270
Revenue Variations by Month
Occupancy Rates Throughout the Year in Durham
The market in Durham shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Durham
Daily rates in Durham vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $156 per night
- Strong performing properties (top 25%) secure $221 or more
- Best-in-class properties (top 10%) pull in $292+ per night
- Entry-level properties (bottom 25%) earn around $106
Daily Rate Variations by Month
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Seasonality patterns in Durham
Peak Season (June, July, May)
- Revenue peaks at $3397.03 per month
- Occupancy rates reach 56.87%
- Daily rates average $190.22
Shoulder Season
- Revenue averages $2801.85 per month
- Occupancy maintains 48.28%
- Daily rates hold at $182.20
Low Season (December, February, January)
- Revenue drops to $1837.42 per month
- Occupancy decreases to 33.72%
- Daily rates adjust to $166.58
Is it still profitable to do Airbnb in Durham in 2025?
Yes! Durham demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2802 and The market's 129 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Durham
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The bustling heart of Durham, perfect for tourists due to its proximity to shops, restaurants, and historical sites. Offers easy access to major attractions and is ideal for both short-term and long-term stays. | Durham Cathedral, Durham Castle, Gala Theatre, River Wear, Botanic Garden, Durham Market Hall |
| Claypath | A vibrant area near the city centre known for its variety of eateries and proximity to nightlife, making it attractive for younger visitors and university students. | Palace Green, Ramside Hall, Durham Uni Art Gallery, The Student Castle |
| Elvet | A key area close to the university, ideal for students and faculty looking for convenient accommodation. Great potential for both long-term rentals and short-term stays. | Durham University, Elvet Bridge, The Walled Garden |
| Neville's Cross | A quaint residential area with a community feel, popular among families and longer-term visitors seeking peaceful surroundings while still being close to the city. | Wharton Park, Neville's Cross Quarry, St. Mary the Less |
| Wharton Park | A beautiful park area ideal for families and those who appreciate nature. Offers a serene environment while being close to city amenities. | Wharton Park, Durham Riverside Walk, Local cafes |
| Bishop Auckland | Just a short drive from Durham, this area offers a glimpse of historical British life. Popular for visitors interested in heritage and culture. | Auckland Castle, Kynren, The Bishop's Park |
| Framwellgate Moor | A quieter suburb known for its community spirit and accessibility to the city centre, making it a desirable location for families and students alike. | Framwellgate Moor Park, Local shops and services, Durham Coast |
| Durham City Heritage Site | A UNESCO World Heritage site with stunning architecture and rich history. Perfect for those wanting an immersive experience in Durham's historical landscape. | Durham Cathedral, Prebends Bridge, The Old Fulling Mill Museum |
Do you need a license for Airbnb in Durham?
We recommend checking directly with Durham's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Durham
Apartment 2 - The Funky Monk
Entire Place • 1 bedroom
Central Durham Riverside Retreat With Free Parking
Entire Place • 2 bedrooms
Apartment 1 - The Funky Monk
Entire Place • 2 bedrooms
Moor Crescent
Entire Place • 5 bedrooms
Central, luxurious two floor apartment
Entire Place • 3 bedrooms
Apartment 5 - The Funky Monk
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Durham
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 17 | $368,727 | 525 | 4.60/5.0 |
| John Richard | 5 | $286,715 | 22 | 3.23/5.0 |
| Cottages | 4 | $163,350 | 50 | 4.78/5.0 |
| 52 | 9 | $153,920 | 173 | 4.18/5.0 |
| Morgan Douglas | 5 | $152,365 | 975 | 4.66/5.0 |
| Chris | 2 | $107,011 | 115 | 4.97/5.0 |
| Dale | 2 | $87,820 | 36 | 4.43/5.0 |
| Lisa | 2 | $79,708 | 371 | 4.99/5.0 |
| James | 1 | $77,097 | 93 | 4.99/5.0 |
| Irena | 2 | $75,210 | 228 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Durham
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.5%), with house and apartment & condo properties comprising 88.4% of inventory
- Untapped potential in others segments (3.9% combined)
Room Capacity Distribution
Analysis of 129 properties in Durham shows that 2 bedrooms properties are most prevalent, making up 41.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 64.3% of all listings.
Key Insights
- Most common: 2 bedrooms (41.9%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 64.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 129 properties in Durham reveals that 4 guests properties dominate the market, representing 39.5% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.5% of the market.
Key Insights
- Most common capacity: 4 guests (39.5% of market)
- Least common capacity: 7 guests (2.3% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 53.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 129 properties in Durham, the most common availability pattern is 271-366 days (36.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.7% of properties).
Key Insights
- Most common availability window: 271-366 days (36.4%)
- Most common booking duration: 91-180 days (28.7%)
- Properties with high availability (180+ days): 65.1%
- Properties with long-term bookings (180+ days): 37.2%
Minimum Stay Distributions
1 Night
46 listings
40.7% of total
2 Nights
31 listings
27.4% of total
3 Nights
24 listings
21.2% of total
4-6 Nights
5 listings
4.4% of total
30+ Nights
7 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.1%
- Mid-length stays (4-6 nights) represent 4.4% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 89.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
3 listings
2.6% of total
Super Strict 60 Days
6 listings
5.3% of total
Non-refundable
1 listings
0.9% of total
Flexible
27 listings
23.7% of total
Moderate
26 listings
22.8% of total
Firm
16 listings
14% of total
Strict
35 listings
30.7% of total
Key Insights
- Strict is the preferred policy at 30.7% of listings
- The market shows a balanced distribution between guest-friendly (46.5%) and strict (44.7%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Dec, averaging 88 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 48 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Durham
Below is the distribution of amenities across listings in Durham:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7.9%) and Australia (2.7%)
- English is the top language at 70.4%, followed by French (11.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.6%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Durham. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Holy Island | 10 | $4,743 | $277.73 | 59% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Kielder | 13 | $4,502 | $336.90 | 51% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
| Watermillock | 17 | $4,418 | $275.23 | 50% |
| Staveley-in-Cartmel | 25 | $4,270 | $354.94 | 47% |
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