Airbnb Market Analytics, Statistics and Data in Derby, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Derby? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Derby:
How much do Airbnb hosts make on average per month in Derby?
The short-term rental market in Derby shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,167 per month
- Strong performing properties (top 25%) make $2,472 or more
- Best-in-class properties (top 10%) achieve $4,086+ monthly
- Entry-level properties (bottom 25%) typically earn around $518
Revenue Variations by Month
Occupancy Rates Throughout the Year in Derby
The market in Derby shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Derby
Daily rates in Derby vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $156 or more
- Best-in-class properties (top 10%) pull in $214+ per night
- Entry-level properties (bottom 25%) earn around $54
Daily Rate Variations by Month
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Seasonality patterns in Derby
Peak Season (June, May, July)
- Revenue peaks at $2132.69 per month
- Occupancy rates reach 49.06%
- Daily rates average $134.46
Shoulder Season
- Revenue averages $1824.43 per month
- Occupancy maintains 41.31%
- Daily rates hold at $124.53
Low Season (August, February, January)
- Revenue drops to $1449.68 per month
- Occupancy decreases to 33.23%
- Daily rates adjust to $116.17
Is it still profitable to do Airbnb in Derby in 2025?
Yes! Derby demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $1824 and With 259 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Derby
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The heart of Derby with a vibrant atmosphere, a mix of modern attractions and historic sites. Ideal for tourists wanting to explore shopping, dining, and entertainment options. | Derby Cathedral, Derby Museum and Art Gallery, Intu Derby Shopping Centre, The Silk Mill, Market Place |
| Darley Abbey | A picturesque area known for its architectural heritage and proximity to parks, appealing to families and nature lovers looking for a tranquil retreat. | Darley Park, Darley Abbey Mills, River Derwent, St. Mary's Bridge |
| Allexton Road | A residential suburb that provides a quiet environment, popular with families and long-term guests looking for comfortable stays close to the city. | Local parks, Good schools, Family-friendly restaurants |
| Littleover | A sought-after suburb that boasts a community atmosphere and is popular with both tourists and locals. Close to amenities and parks. | Littleover Village, Local shops, Parks and recreational areas |
| Normanton | Cultural hub with diverse communities, making it ideal for guests looking for local experiences and varied cuisine. | Normanton Park, Local restaurants, Cultural festivals |
| Chaddesden | A suburb known for its parks and family-friendly environment, attracting families and visitors looking for a homey feel. | Chaddesden Park, Local shopping, Community events |
| Oakwood | A modern residential area with green spaces and family attractions, suitable for longer stays. | Oakwood Park, Local amenities, Family-friendly attractions |
| Spondon | A charming village on the outskirts of Derby, offering a peaceful setting with excellent transport links, appealing to those seeking a quiet getaway. | Spondon Village, Local pubs, Nature trails |
Do you need a license for Airbnb in Derby?
We recommend checking directly with Derby's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Derby
5 bedroom, 5 Bathroom Serviced Accommodation.
Entire Place • 5 bedrooms
LARGE VICTORIAN TOWN HOUSE FOR UP TO 16 GUESTS
Entire Place • 7 bedrooms
Urban Retreat
Entire Place • 5 bedrooms
Kingsway House - Spacious 4 Bed Home From Home
Entire Place • 4 bedrooms
City Centre | King Bed | Self Check-In | Parking
Entire Place • 2 bedrooms
Pride Park house w/gdn + parking
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Derby
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dan | 13 | $320,730 | 494 | 4.77/5.0 |
| DerBnB | 8 | $290,768 | 502 | 4.57/5.0 |
| Jason | 9 | $182,207 | 2139 | 4.66/5.0 |
| Nick | 4 | $146,743 | 77 | 4.75/5.0 |
| Martyn | 6 | $137,719 | 81 | 3.75/5.0 |
| Naveed | 11 | $125,490 | 133 | 4.42/5.0 |
| Key Sleeps | 7 | $119,069 | 181 | 4.15/5.0 |
| Gillian | 2 | $91,481 | 29 | 4.96/5.0 |
| 132323470 | 1 | $85,070 | 12 | 4.92/5.0 |
| Renzo | 9 | $84,609 | 48 | 3.04/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Derby
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73%), with house and apartment & condo properties comprising 94.3% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.8% combined)
Room Capacity Distribution
Analysis of 259 properties in Derby shows that 1 bedroom properties are most prevalent, making up 32.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 51.0% of all listings.
Key Insights
- Most common: 1 bedroom (32.4%)
- Least common: 5+ bedrooms (6.6%)
- Market concentration: 51.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 259 properties in Derby reveals that 2 guests properties dominate the market, representing 27% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 39.8% of the market.
Key Insights
- Most common capacity: 2 guests (27% of market)
- Least common capacity: 7 guests (2.7% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 39.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 259 properties in Derby, the most common availability pattern is 271-366 days (43.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.8% of properties).
Key Insights
- Most common availability window: 271-366 days (43.2%)
- Most common booking duration: 91-180 days (32.8%)
- Properties with high availability (180+ days): 76.4%
- Properties with long-term bookings (180+ days): 25.9%
Minimum Stay Distributions
1 Night
78 listings
33.3% of total
2 Nights
77 listings
32.9% of total
3 Nights
15 listings
6.4% of total
4-6 Nights
23 listings
9.8% of total
7-29 Nights
25 listings
10.7% of total
30+ Nights
16 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.2%
- Mid-length stays (4-6 nights) represent 9.8% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 72.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
1% of total
Super Strict 30 Days
1 listings
0.5% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
66 listings
32.4% of total
Moderate
81 listings
39.7% of total
Firm
31 listings
15.2% of total
Strict
22 listings
10.8% of total
Key Insights
- Moderate is the preferred policy at 39.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 64 days
- Shortest booking windows are in Feb, Sep, Mar, averaging 28 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Mar when lead times are shortest
Popular Airbnb Amenities in Derby
Below is the distribution of amenities across listings in Derby:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.3%) and Brazil (1.8%)
- English is the top language at 79.7%, followed by French (6.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Brazil
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Derby. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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